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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Yahoo is (still!) #11, General Internet Use Statistics.

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What Can Social Media Do for SEO?

Oktopost

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media in search. Enhance brand awareness and brand search.

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Top 200 Google Ranking Factors: 2022 Complete List

seo.co

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Track website traffic, lead generation, social engagement, and email marketing. Moz Pro: Moz Pro focuses on search performance. Consider these extra metrics for performance.

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The Theory Behind Ranking Factors — Whiteboard Friday

Moz

You see, ranking factors have been with us since pretty much day one of search engine optimization. A direct ranking factor would be something that Google measures and directly influences the performance of the search result. Google has added more and more features to their search engine. It would be indirect.

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The role of AI in creating a more human customer experience

Sprout Social

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns. AI for visual content also includes video content analysis.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Organic: Traffic from search engine results that is earned, not paid. Direct traffic is defined as visits with no referring website. Direct Traffic.