Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent.

Google 57

Google SERP Long Tail Marketing Domain 57

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. And who among us doesn’t like favors?

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. Because they are already using messaging apps to connect with loved ones, connecting with brands through apps like Facebook Messenger or WhatsApp is a natural extension of their online use. Final Thoughts.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Use the SERP as if you were a potential customer looking for your solution. What does the search engine results page (SERP) look like? Google Ads.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Connect with HubSpot :

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. We know that SEO insights can be used to create successful Facebook campaigns.

Case Studies 73

Case Studies Case Study Studies SEO 73

seo.co

MAY 19, 2020

You’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using. But once you’ve got some competitive information in your analysis, you’ll be much better equipped to dominate the SERPs.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. For example, they’re commonly directory and review sites, like Yelp and Clutch, that function almost like mini-SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. However, for Facebook and Instagram ads, the average CTR is around 1%. First, high CTR drives interest, engagement, traffic, and possible conversions for your business. What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Circle Studio

MARCH 21, 2019

If you’d like to see how other metrics correlate, you can add a “Secondary dimension” to the table, which we mention for some of the metrics below. You can also periodically check your SERP ranking for various topics for which you’d like to rank. You can see which platforms are driving the most traffic, and to which blog posts.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Moz

OCTOBER 15, 2020

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. Share socially. Really obvious step, sharing socially.

SEO 64

SEO API Tips Best Practices 64

Directive Agency

MARCH 16, 2018

Facebook ads. As an agency and a third party, we like to directly correlate ourselves to opportunities created. We’ve found that clients find us more valuable and are more likely to retain us if our efforts are always correlated to: Leads going into their pipeline. YouTube ads. Google Display ads. LinkedIn ads. Paid Lists.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Moz

MAY 16, 2019

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. But as an example, Facebook ads, you launch some new content and you drive a massive amount of traffic to it via Facebook ads. Share socially. Really obvious step, sharing socially.

SEO 70

SEO API Tips Content 70

Directive Agency

DECEMBER 13, 2018

Google Correlate. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) Wordtracker Scout. WordStream. Let’s get moving!

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

MARCH 13, 2015

One of the hardest questions thrown at Rand in this AMA had to do with how to report content successes and correlate them to overall revenue performance. Rand uses The One Metric as a one-stop gauge for metrics like bounce rate, downloads, time on site, conversions, social shares, links, SERPs rankings, etc.

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

Optinmonster

MARCH 4, 2024

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). SEO Strategy Planning : A higher DA score suggests a greater likelihood of ranking higher in SERP results, which can lead to increased organic traffic. What Is Domain Authority?

Domain 77

Domain Lead Ranking Lead Scoring SERP 77

ClearVoice

JULY 9, 2022

However, many SEO professionals seem to disagree because they’ve observed a correlation between higher social shares and organic rankings. Moreover, in a study of 23 million social shares , CognitiveSEO found that there’s indeed a correlation between a strong social media presence and better rankings. Increased traffic to your site.

SEO 52

SEO Lead Scoring Lead Ranking Correlation 52

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). These tell Google – and searchers – what a page is about, and show up in SERPs as a way to entice people to click. Mobile SEO stands for mobile search engine optimization.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You can't just have your mom and uncle Like every post you put up on Facebook. 6) Social media is a M-F gig.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

EMagine B2B Blog

APRIL 29, 2019

EX: Facebook, Oprah, The White House. Your theme or purpose of the page – Google’s Quality Rater Guidelines discuss the purpose of the page and correlate it to the overall quality of a page. These are searches for a company, website, or person. These could be consumer or business related.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Single Grain

MARCH 30, 2021

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. Back in the good ol' days when I had social media, I posted on Facebook in an actor’s group to see if anyone wanted to recommend classes beyond the ones I was covering.

Lead Scoring 88

Lead Scoring Lead Ranking Google Domain 88

Moz

SEPTEMBER 29, 2020

Previous Page Authority models trained against SERPs, trying to predict whether one URL would rank over another, based on a set of link metrics calculated from the Link Explorer backlink index. There are no SERPs that pit these URLs against one another. How much better is the new model at predicting SERPs than the current PA?

Lead Ranking 64

Lead Ranking Lead Scoring SERP Domain 64

Optinmonster

FEBRUARY 15, 2024

How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. On Facebook, you hardly use them at all, while on Instagram, they are everywhere! With Smash Balloon, you can easily embed a Facebook, Instagram, Twitter, or YouTube feed anywhere on your WordPress site.

Social Media 84

Social Media SEO Media Lead Scoring 84

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Visibility and ranking, SERP rankings - Ahrefs. Facebook lead Ads (measure amount of demos booked via form fill). Emily Harris. Links - Ahrefs.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Valasys

MAY 5, 2020

As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. The improvement in user-engagement usually bears a direct correlation with the number of conversions being materialized on your website.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Hubspot

MARCH 8, 2018

That said, it would be interesting to conduct further research to determine if these same faster-loading sites -- the ones that receive better voice search rankings -- also have higher search engine results page [SERP] rankings. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets." - Backlinko study.

Optimization 77

Optimization SERP Domain Lead Scoring 77

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Here are some examples: Table for sale.

Keywords 91

Keywords SEO Brand Identity Branding 91

Single Grain

AUGUST 3, 2023

Creative display ads integrate better into various social media platforms, notably Facebook, Instagram and Snapchat. However, advertisers should create these video ad formats: Rewarded Outstream CTV Bumper pre-rolls Facebook and Instagram Why do these ad formats generate the most conversions? billion by 2030.

Display 52

Display Advertisements Advertising Trends 52

Single Grain

APRIL 20, 2023

Search engine optimization: Optimizing your website and content via SEO to rank higher in the SERPs for relevant keywords and phrases. Social media marketing: Using social media platforms like Facebook, Twitter or Instagram to engage with potential customers, share your content and build your audience.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Circle Studio

AUGUST 4, 2022

Google’s Knowledge Graph is based on the idea of correlating facts to entities. Combined with the information found on your website, in Google’s Search Console, and across your social media profiles, this setup can help provide a more holistic, up-to-date look at your organization as an entity in the SERPs.

Google 60

Google B2B Business Ideal Customer Profiles 60

Optinmonster

DECEMBER 2, 2019

75% of users don’t even scroll past the first page of the SERPs (search engine results pages). Low bounce rates correlate with higher rankings on Google. Backlinko also found that shorter URLs rank better than long URLs and that there’s a small correlation between keyword in the title tag and high search result rankings.

Statistics 80

Statistics Paid Content Traffic SEO 80

Moz

JULY 17, 2019

They're available here in the MozCon Facebook group. Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future. However, links are more correllated with long tail searches. It’s time to start capitalizing on this SERP feature so we can start earning brand awareness and traffic for our clients!

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Martech Advisor

AUGUST 29, 2019

Shopify allows you to build an online store and offers features such as social commerce, Facebook ads, a POS system, etc. The platform can be integrated with social media platforms (Facebook and Instagram), Amazon, Google Shopping, Square, and eBay. Are they investing heavily in Facebook ads or creating YouTube videos?

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84