Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. Additionally, we continue to evolve our products to pivot our distribution and content promotion beyond just newspapers.

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

QuanticMind

AUGUST 30, 2018

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform.

Paid Content 40

Paid Content SEM Paid Search Agency Ads 40

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. So how can B2B marketers begin to target Generation Z? There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. More Social Media Engagement. Social media is simply part of a Gen Zer’s routine.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. We saw Facebook’s algorithm update rock the business world, for starters. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brand Identity Branding eCommerce 143

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Hubspot

OCTOBER 18, 2018

Oh, Facebook. While these events, on the surface, most directly impact consumers -- marketers and small-to-midsize businesses (SMBs) are also feeling their overall effects. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. The Impact on Marketers and SMBs.

Paid Content 70

Paid Content Facebook Television marketing Correlation 70

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. This represents a huge change because third-party cookies have been a go-to solution for measuring digital ad performance. They shouldn’t!

Paid Search Agency 93

Paid Search Agency Marketing Analytics Tools Top of Funnel Advertising Funnels 93

Customer Experience Matrix

NOVEMBER 6, 2017

I wrote a couple weeks ag o about the importance of attribution as a guide for artificial intelligence-driven marketing. Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. TrenDemon Let’s start with TrenDemon. Adinton was founded in 2013.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Anyword

JULY 16, 2019

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). No matter what the business model, there’s one metric that has become a north star for media companies, local and nationwide: audience loyalty. To bring in new users, you need to start broad.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Digilant

FEBRUARY 23, 2021

This shopping strategy spans both digital and brick-and-mortar channels, to add complexity to advertisers’ situations. These varying shopping journeys have all but solidified the necessity for advertisers to embrace omnichannel marketing campaigns. What is Omnichannel Marketing? increase in revenue, year-over-year.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Campaigns 52

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Heck, at the time of writing this, we’ve got loads of content explaining why you oughta have one of those newfangled moving pictures on your page.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Directive Agency

MARCH 16, 2018

Today, we’re going to talk about B2B advertising insights for your funnel. As B2B marketers and advertisers, we tend to be focused solely on one part of the funnel. B2B Advertising: Top of the Funnel. As B2B marketers, we have a lot of fun thinking about the top of the funnel. YouTube ads. Twitter ads.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40

Marketing Insider Group

JULY 13, 2015

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 82% of internet users use search (source: Search Engine Joural).

Social Media 80

Social Media SEO Media Youtube 80

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

JUNE 1, 2015

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. Very few content marketers hit a home run each time they step up to bat. Not Documenting Your Content Marketing Strategy .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? Alongside, UGC will also be one of the most focused 2023 digital marketing trends.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. To implement this model, you need to work through a few steps.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Directive Agency

FEBRUARY 28, 2022

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best to reach them in the SaaS space. So without out any ado whatsoever, let’s get into how to organize a go-to-market plan for your SaaS brand. Building your TAM (Total Addressable Market) . Review Sites.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Hubspot

MARCH 5, 2018

We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. To successfully do this, we spent the year experimenting with how to best deliver content on all platforms, particularly on Facebook. Topical is key.

Social Media 78

Social Media Hubspot Media High Quality Lead 78