ScanmarQED

FEBRUARY 27, 2024

Tech giants like Google, Apple and Facebook have made significant changes in response to privacy concerns, affecting the way advertisers track and target users across devices and presenting roadblocks for MTA with obtaining complete and accurate consumer journey data. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Optinmonster

AUGUST 2, 2023

While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes. 96% of people have watched an explainer video to learn more about a product or service. Beyond Video Marketing.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Optinmonster

MARCH 4, 2024

If you hang around SEOs long enough, you’ll find that one term will come up over and over again: Domain Authority. And, if it is, where do you learn how to improve domain authority? In this post, we’re going to answer your questions and teach you how to improve your domain authority through proven, time-tested techniques.

Domain 77

Domain Lead Ranking Lead Scoring SERP 77

Moz

APRIL 18, 2019

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. I think the two most compelling to me are, one, the correlation of link metrics over time. Are links still important to Google?

Link Building 68

Link Building SEO PageRank Ad Building 68

ClearVoice

MARCH 26, 2024

Leverage real-time processing to measure and track complex events and user interactions across various domains. Watch for anything that may correlate with higher engagement, traffic, or conversions. These KPIs tend to be the most important because they are directly linked to company goals.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Mailmunch

APRIL 12, 2021

Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. You can also list products for free on Google Shopping and create Facebook Ads right from Shopify without a hitch. Though you can’t change it, you can still purchase a custom domain (e.g.,

Business 93

Business eCommerce Marketing Management Paid Search Agency 93

seo.co

MAY 19, 2020

You’ll start by entering your competitor’s domain, or a specific page you want to know more about. There, you’ll be able to see a breakdown of which keywords and keyword phrases this domain is currently ranking for. If you want to take a deeper dive, you can use a tool like BuzzSumo to conduct a search on a specific domain.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. That said, some very reputable people have documented strong correlations to E-A-T and ranking. For example, with SEMrush , you can type your domain into the search box, wait for the report to run, and see the top organic keywords you’re ranking for. Domain Age, URL, and Authority.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

Moz

APRIL 10, 2019

I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. Looking at the day-over-day data from April 4th to 5th, it appears that the losses were widely distributed across many domains.

Google 57

Google SERP Long Tail Marketing Domain 57

Directive Agency

MARCH 30, 2018

Through this process, you’ll also be able to directly correlate marketing with sales. For our example, we want to look at the domain authority of all the series C-funded companies, compare them to each other, and then make recommendations. Now, for you, maybe it’s not domain authority, maybe it’s: Site speed.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Metadata

JULY 21, 2022

Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency Cost Per Click 52

LeadSquared

NOVEMBER 27, 2013

High Correlation between Google Plus Ones and Search Rank. The quantity (numbers) and the quality of shares on Google Plus on a particular piece of content were found to have a very high correlation with higher organic search rankings, according to these SEO Ranking Factor Correlation analyses by Search Metrics and MOZ.

Google 52

Google Lead Scoring Lead Ranking Correlation 52

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). URL : Including your keyword in your page URL should not be confused with creating exact match domains, which is a black hat practice frowned upon severely by most search engines.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Webbiquity

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 100

Social Media Peer-to-peer Media PR 100

Hubspot

JUNE 17, 2011

Trend Number One: Exact-Match Keyword Domains Going Away. SEOMoz calls out something specifically that has been a particular thorn in the side of many marketers: Exact-match keyword domain names. Last year, exact-match.com domains had a.38 38 correlation with higher rankings, which is very strong.

SEO 28

SEO Correlation Domain Keywords 28

EveryoneSocial

JULY 30, 2019

Funny to think back when Facebook first rolled out public access — I was sitting in my dorm room in 2004 and remember signing up without any anticipation of how momentous this new form of media would become. Of all the benefits of an internal social media usage, employer branding is perhaps the most crucial. McKinsey ).

Social Media 81

Social Media Media Word of Mouth Work Management 81

Parse.ly

AUGUST 22, 2019

Facebook and Google offer unparalleled audience reach, sure, but other platforms offer smaller, highly engaged audiences that are more likely to return to your content. How efficient are your posts, i.e., does the amount of content generated by each author, section, or tag correlate to its success on a platform?

Practices 40

Practices Tools Best Practices Social Media 40

QuanticMind

DECEMBER 6, 2018

Predictive advertising can draw correlations between demographic and behavioral factors that regular marketing analytics simply wouldn’t be able to make. While machines aren’t replacing real creatives, they can help optimize marketing collateral to become more effective and relevant to target audiences.

Advertisements 40

Advertisements Advertising Marketing AI Enterprise Management 40

Moz

JANUARY 28, 2019

Internal links , or links that connect internal pages of the same domain, work very similarly for your website. Tip: Moz has proprietary metrics to help you determine how authoritative a site is: Domain Authority , Page Authority , and Spam Score. In general, you'll want links from sites with a higher Domain Authority than your sites.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Directive Agency

DECEMBER 13, 2018

Google Correlate. Internal links navigate you to different pages on the same domain, which helps establish website hierarchy and spread link equity. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) According to Pew Research ’s chart above, the majority of Americans spend about 70% on both YouTube and Facebook.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Valasys

AUGUST 1, 2019

Just like the other social media platforms such as Facebook & Instagram, the LinkedIn algorithm prioritizes relevant content which can engage the prospects and deliver valuable insights. This element is missing from the past-paced news feeds on other giant social media platforms such as Facebook & Twitter.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Content Standard

JULY 30, 2015

This preference, when repeated, indicates to algorithms the preferred and therefore more valuable domain. The social activity on Twitter, Facebook, Pinterest, and Google+ around your content impacts its rankings. While there is a strong correlation between high rankings and social activity, it does not equate to causation.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

SnapApp

NOVEMBER 14, 2011

No matter the website's intent, web traffic metrics will correlate with a publishing site's performance based on advertising and leads. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Facebook apps ). On Facebook, tabs are pages within a brand page. Traffic Source.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

BuzzSumo

APRIL 29, 2021

In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. Our Facebook and Twitter ads (with our ad spend and CTR). Our multi-channel content promotion strategy.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Single Grain

MARCH 30, 2021

Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website's backlink profile on a scale of 1 to 100. We’re not used to seeing that unless we’ve already got a strong domain, but who knows?

Lead Scoring 88

Lead Scoring Lead Ranking Google Domain 88

LEADership

OCTOBER 31, 2014

As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. The URLs have 1,718 referring domains linking to the homepage. The average share of links to the homepage of a domain is 29%. How has Google changed in 2014?

Correlation 40

Correlation SEO Google Long Tail Marketing 40

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. This is a long window of attribution, but again, works only for Facebook. New vs. returning customer reporting – This will show how quickly ads as proxies generate visits.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Valasys

SEPTEMBER 10, 2019

This ensures that the sales conversions are ultimately optimized, as the primary domain of the website gets an ample amount of quality traffic from the diverse referral channels across the web. Strong brand equity is not only the causation of strengthening the Word of Mouth Marketing (WOMM) but also bears a positive correlation with the same.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

BuzzSumo

AUGUST 17, 2021

We have set out below our findings from the research including the: Headline phrases that drive most engagement on Facebook. Worst performing headline phrases on Facebook. Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

ClearVoice

JULY 9, 2022

However, many SEO professionals seem to disagree because they’ve observed a correlation between higher social shares and organic rankings. Moreover, in a study of 23 million social shares , CognitiveSEO found that there’s indeed a correlation between a strong social media presence and better rankings. Increased traffic to your site.

SEO 52

SEO Lead Scoring Lead Ranking Correlation 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Companies who are just starting to improve their domain authority through their blog may wonder about the best strategy for improving their rankings.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Moz

SEPTEMBER 29, 2020

Historically, Moz has used the same method over and over again to build a Page Authority model (as well as Domain Authority). For example, imagine the most powerful URLs on the Internet in terms of links: the homepages of Google, Youtube, Facebook, or the share URLs of followed social network buttons. We were down to one last test.

Lead Ranking 64

Lead Ranking Lead Scoring SERP Domain 64

Optinmonster

FEBRUARY 15, 2024

How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. On Facebook, you hardly use them at all, while on Instagram, they are everywhere! With Smash Balloon, you can easily embed a Facebook, Instagram, Twitter, or YouTube feed anywhere on your WordPress site.

Social Media 84

Social Media SEO Media Lead Scoring 84

Optinmonster

MARCH 1, 2024

Social Media and Mobile SEO Although Google doesn’t list social media as a direct SEO ranking factor, other research suggests a strong correlation between social media and search ranking , as this graphic from Cognitive SEO shows: According to ComScore , around 80% of social media time is spent on mobile devices.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Valasys

JANUARY 2, 2024

The pricing for placements is directly correlated with a site’s domain authority. Sometimes, choosing domains from a free guest posting sites list can be much more beneficial to identify websites with high domain authority that your site can benefit from to drive potential customers.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40

Hubspot

MARCH 8, 2018

Authoritative Domains. Authoritative domains tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8." - Backlinko study. So, the higher the Domain Rating, the more difficult it becomes to gain another point or two.

Optimization 77

Optimization SERP Domain Lead Scoring 77