Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. Facebook Activity Overview.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Brandwatch Marketing

JUNE 15, 2022

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch , which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It is well known for its social media management functions. It all depends on your needs.

Social Media 144

Social Media Tools Media Lead Scoring 144

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Biznology

JULY 22, 2019

Are Facebook and Instagram changing our mental health? The effect social media has on our mental health has been a hot topic for scientists. The interest began when people started considering the lack of a Facebook profile “unnatural.“. Now, when someone says they aren’t on social media, we ask ourselves what’s wrong with them.

Social Media 128

Social Media Media Correlation Social Networks 128

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. Why Social Media Algorithms Exist.

Social Media 110

Social Media Media Social Networks Tagging 110

Convince & Convert

DECEMBER 29, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Webbiquity

DECEMBER 20, 2011

Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Major social network visits by source.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Zoominfo

JUNE 4, 2018

Facebook likes. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. If you’re new to the network though, you may not have enough data to really draw conclusions. Learn more here. Fourteen hours.

Campaigns 142

Campaigns Examples Design Planning 142

SmartBrief - Marketing

OCTOBER 9, 2023

According to Meta, Threads will be compatible with the open, interoperable social networks via ActivityPub. Threads also has native integration with Instagram and a built-in audience from Meta’s Facebook. Indeed, there will be both causation and correlation in Threads’ survival, based on its relationship with X.

Twitter 52

Twitter Phishing Domain Privacy 52

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Biznology

MAY 19, 2014

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 30% say they use social media to eliminate brands from contention (source: Octagon ).

Social Media 80

Social Media SEO Media Youtube 80

Sprout Social

DECEMBER 1, 2016

They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. It’s also heavily informed by our platform’s reporting capabilities.

Organization 83

Organization Correlation Distribution Custom Publishing 83

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” 2 Social Network, Ghost Town Or Key Driver Of Local Search? Google+: No.2

Keywords 100

Keywords SEO Research Resources 100

Convince & Convert

MAY 21, 2014

tweet this ) Remember when we used to complain that Facebook only gets you in front of 16 percent of your subscribers? percent for most Facebook Pages these days. And big Facebook pages currently have a click through rate of, ahem, 0.14 Yes, things have changed a bit in the wake of the Facebook algorithm update.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Sprout Social

OCTOBER 4, 2016

LinkedIn’s professional focus makes it a unique network for planning and executing a content strategy. As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. Strive to Find Correlations to Better Inform Strategy. When and how often?

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Sprout Social

JUNE 26, 2023

These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Marketing AI 103

Marketing AI Ideal Customer Profiles Allocation Analysis 103

readwrite

JUNE 13, 2012

The ComScore report released Tuesday that propped up Facebook as a worthwhile avenue for advertisers to consider underscores what most social media observers have known for quite some time: Not all customers – and not all fans – of a company or brand are created equal. What the ComScore Report Can’t Measure.

Facebook 40

Facebook Advertisements Advertising Click Rate 40

illumin

NOVEMBER 2, 2018

We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. Twitter will add the fewest number of new users this year out of any social network.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Social Networks 40

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. For three days after the trailer was released, from September 25 – 27 , social media drove 43% of traffic to articles about the film. From sequels to biopics, there was a lot going on at the box office in November.

Press 69

Press Wiki Correlation Traffic 69

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. The content you see is determined organically by interest signals.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Zoominfo

JUNE 11, 2019

Examples of marketing vanity metrics include: Page views Downloads Facebook likes Twitter followers An Alternative To Marketing Vanity Metrics In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. So, which data points are the common culprits?

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

B2B Marketing Directions

JANUARY 28, 2018

Last November, Steve Rayson, the director of content research company BuzzSumo, wrote a guest post for Mark Schaefer's blog that analyzed recent trends in content publication and content sharing on social networks. Recent research by Chartbeat found that the correlation between social shares and content engagement is very weak.

B2B 54

B2B Social Networks Content Correlation 54

readwrite

APRIL 2, 2012

A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we’ve been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on Facebook.

Facebook 40

Facebook Brand Identity Branding Case Studies 40

Hubspot

OCTOBER 28, 2020

How many "likes" do you generally get on an individual Facebook post? But now that you're actually tracking the success of your social media marketing with your marketing analytics tool, you realize that there are certain social media channels that just aren't performing for you. Establish data benchmarks.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). Marketing Takeaway.

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Metadata

JULY 21, 2022

Here, we’ll break down a few of the most popular social media platforms in terms of their potential usefulness, pros, and cons. Facebook is often perceived as the undisputed champion among social media platforms. A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency Cost Per Click 52

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here.

Social Media 101

Social Media Media Rules Guidelines 101

Attendify

SEPTEMBER 28, 2019

It’s time to mine those worker bees for hidden treasure, specifically a breakdown of your ticket sales, ratings and reviews of your speakers and sessions, private social network activity and real-time polling results. In a nutshell, the tool allows event pros to correlate session popularity to attendee session engagement.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

SmartBug Media

AUGUST 5, 2019

Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Photo by Kaboompics // Karolina from Pexels.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Biznology

NOVEMBER 7, 2012

Social business platforms must provide mechanisms to allow a fine grained mapping of data classification to access controls. Generation Y “gets” social, while boomers and traditionalists don’t. Adoption will follow the 90-9-1 pattern. But taking it literally does not help anybody.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

B2B Marketing Directions

FEBRUARY 21, 2016

It's perfectly acceptable to use proxy measures, so long as the proxy has a strong correlation with the true focus of interest. However, it can be tempting to use an "easy" metric as a proxy for a "difficult" metric even when the correlation is weak or nonexistent.

Correlation 40

Correlation Content Social Networks B2B Marketing 40

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Twitter is the most productive, driving more than half of all non-blog social media visits.

Traffic 100

Traffic RSS Social Media Social Networks 100

Convince & Convert

JULY 19, 2011

Content Shares: pages, stories, videos shared to social networks or emailed from wish.org. We started integrating the Facebook “Like&# button to pages and content on wish.org earlier in the year. Subscriptions Initiated: email, print, and mobile signups through wish.org. This is the part that I like.

Marketing Websites 121

Marketing Websites Lead Ranking Lead Scoring Correlation 121