Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Scoop.it

MAY 28, 2019

One example of this is the over-optimization of copy with specific keywords. For example, some copywriters will charge you to publish a piece of content on a major publishing platform, yet fail to understand the difference between “dofollow” and “nofollow” links. Don’t get me wrong. You should optimize your text. Work With an Agency.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Aberdeen

MARCH 30, 2020

For example, a company trying to solve an employee retention issue may not be researching HCM platforms, but will eventually be looking to add or swap parts of their HCM stack if there is a vendor that can help address the issue of employee attrition with their platform. Don’t exist in your CRM.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). For example, a query like “Using Green Energy at Home” offers me results about what renewable energy options are available for home use, how I can implement renewable energy inside my home, and so on.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. For search ads, for example, Arts & Entertainment gets the highest CTR by far on search ads – 10.67% – while Business Services achieve an average of just 4.72% CTR.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Single Grain

OCTOBER 25, 2023

In this post, we’ll walk through how to scale your content creation to the next level, illustrated by some programmatic SEO examples. The core components of programmatic SEO include: Keyword Research: Identifying a list of long-tail keywords that have high search intent but lower competition.

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). For example, a query like “Using Green Energy at Home” offers me results about what renewable energy options are available for home use, how I can implement renewable energy inside my home, and so on.

Keywords 103

Keywords Optimization Lead Scoring Lead Ranking 103

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. High performance in these areas has been shown to correlate with higher search engine rankings.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 11, 2018

Take, for example, something that was said by WP Engine CEO Heather Brunner at an earlier SXSW panel: Businesses need to ask themselves, "What’s right for your employees? But that, Jacques explained, can actually make for better engagement, if marketers view this phenomenon in the long-tail. "To A Place to Share Their Stories.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Moz

AUGUST 6, 2020

You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update. For example, say your site lost rankings in about January 2017. Some examples of things that I've personally experienced on my clients' websites. You can for sure reference that.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. For example, an associate that helps someone open a checking account, a mortgage advisor who is helping a family refinance their home, etc.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

SEPTEMBER 28, 2016

At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. For example imagine someone searched using the word “crash”. have shown correlations with increased social signals and a jump in ranking.

Organization 28

Organization Tips Correlation Domain 28

Outgrow

SEPTEMBER 23, 2022

Saksham Sharda: And are there any examples of companies who you can give us that a handle like this renaissance well enough already? Scott Brinker: Wow, I mean pretty much any like, digital native business at this point, right? And so I think it’s very dangerous to go in with predetermined conclusions.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

AUGUST 8, 2017

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. Organic traffic relies heavily on keyword formulas.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Martech

JULY 7, 2023

For example, if the average life on your list is 3 years, your annual revenue from email is $700,000, and your annual list size is 95,000, the equation would look like this: 3 X $700,000 /95000 = $22 What to know This metric illustrates why it’s so important to grow your email database. That’s the long tail of email in action.

Budget Programs 122

Budget Programs Long Tail Marketing Ad Frequency Click Rate 122

accelerate agency

JULY 20, 2020

You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. SpyFu , for example, lets you input your domain or a target keyword and then produces a list of competing sites and pages. Site Explorer from Cognitive SEO is a good example.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

seo.co

NOVEMBER 1, 2021

Here’s an example: Tips On Using Meta Descriptions. For example, you might choose to look at clicks over the course of the past month, or over the course of the past year. For example, let’s say you had 3,000 visits in the past month. For example, let’s say you had 20 conversions in the past month.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Blue Flame Thinking

NOVEMBER 15, 2023

Many of these examples hide in plain sight, including: Word processors: Microsoft Word, Email platforms, Grammarly. Examples of AI business uses Using AI for content prompts is hot right now. Lean into optimizing for long-tail, conversational search rather than a single keyword. Recommendations, predictions, and curation.

Marketing AI 77

Marketing AI Paid Search Agency Companies Long Tail Marketing 77

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

OCTOBER 6, 2020

Replace any examples/case studies with new, current ones. For example, our results showed that despite using the same updating method on each post, posts that already had traction performed significantly better after the update than posts with little to no traffic before the update. Replace any outdated or irrelevant images.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

JULY 20, 2023

For example, Google unveiled generative AI in April 2023. For example, advertisers could customize their budgets, and the tool will provide bidding recommendations. For example, let’s say you own a coffee shop. There’s a primary reason why long-tail keywords work: voice search. of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Moz

JANUARY 12, 2021

I mention that because I want to share with you today examples of what I discovered when I was doing my client work. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. A troubling story.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Anyword

OCTOBER 7, 2019

Content marketing is, by nature, a long-tail endeavor. For example, they may do a combination of page monetization, branded content, affiliate content, and premium subscriptions. Now focus for a bit on the Why : returning and engaged visitors are strongly correlated with the completion of on-site business goals. .

Loyalty 74

Loyalty Optimization Correlation Marketing Analytics Tools 74

Martech

NOVEMBER 2, 2022

Feel free to target long-tail keywords for shorter-term results. For example, to come to this post idea, I didn’t really do anything original. Let me give you an overview of the title/meta-description tags of this post to see the correlation with my keyword research. Google loves recent and up-to-date content.

Optimization 116

Optimization SEO Tagging Content 116

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. Ask them to provide examples of each so you truly understand the nuances of their requirements.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Anyword

OCTOBER 7, 2019

Content marketing is, by nature, a long-tail endeavor. For example, they may do a combination of page monetization, branded content, affiliate content, and premium subscriptions. Now focus for a bit on the Why : returning and engaged visitors are strongly correlated with the completion of on-site business goals. .

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. As a running example, let’s use Quip, a brand that sells oral care products. Expanded keyword research and analysis.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Ranking 60

Hubspot

FEBRUARY 20, 2020

Additionally, this viral tweet — which received commentary from several Google employees — suggests search results have gotten so competitive, personal websites have no chance of ranking anymore due to businesses going all-in on long-tail SEO , which takes away even the lowest search volume opportunities.

Organic Leads 100

Organic Leads Lead Ranking Lead Scoring SEO 100

ClearVoice

JULY 7, 2022

The title tag, for example, is a ranking factor that Google uses to identify the content’s topic. Dwell time may not be officially recognized by Google as a ranking factor, but SEO experts have proven a strong correlation between this metric and high search engine rankings. This includes: Optimizing content for long-tail keywords.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

seo.co

MAY 16, 2021

For example, you can see your web pages that rank high, but aren’t getting clicks. For example, with Yoast, you can control how your home page title appears, add meta descriptions, and specify post category taxonomies. For example, you can’t optimize your page titles and descriptions without knowing what your market wants.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. For example, there are millions of searches a month for the keyword “shoes.” This is a great example of a long tail keyword phrase that could provide direct conversions. We’ll use featured snippets as an example.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

MAY 4, 2023

Here is an example of keyword rank tracking using Google Search Console. After logging in to your Google Search Console account, click on search results : For example, you can see users’ search queries, the top pages, the countries and the devices that are bringing traffic to your website. Definition, Examples & Tools!)

Keywords 52

Keywords Budget Programs SEO Tools 52

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Long Tail Pro. Answer the Public. SEMRush Content Tool. Moz Keyword Explorer. Uber Suggest. Step 4: Topical Connectivity? .

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Single Grain

MAY 5, 2020

In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Referral Rock

OCTOBER 9, 2019

For example, when a sale is made rather than paying for the full or set price of advertising. For example, understanding that a strategy for brand awareness is totally different from a strategy for lead generation will help you define your goals and strategies well. What is performance marketing? Partnerize.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Conductor

OCTOBER 28, 2020

In the US for example, more than a third of US shoppers who normally shop in stores for Black Friday say they won’t this year. If Google is serving up results that don’t feature your site or any of your competitors’ sites (for example, news or publishing results, affiliates etc.) All this, however, was before the pandemic took place.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69