Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. For search ads, for example, Arts & Entertainment gets the highest CTR by far on search ads – 10.67% – while Business Services achieve an average of just 4.72% CTR. Conclusion?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. Image via RankWatch.

Keywords 103

Keywords Optimization Lead Scoring Lead Ranking 103

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. For example, an associate that helps someone open a checking account, a mortgage advisor who is helping a family refinance their home, etc.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Moz

AUGUST 6, 2020

You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update. For example, say your site lost rankings in about January 2017. Some examples of things that I've personally experienced on my clients' websites. SERP landscape.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. So you can rank for these search terms on Google and users can easily find your posts on page one of the SERPs. In the screenshot below, you can see an example of a weak site architecture. Why is this?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

OCTOBER 6, 2020

Replace any examples/case studies with new, current ones. For example, our results showed that despite using the same updating method on each post, posts that already had traction performed significantly better after the update than posts with little to no traffic before the update. Replace any outdated or irrelevant images.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

seo.co

MAY 16, 2021

For example, you can see your web pages that rank high, but aren’t getting clicks. For example, with Yoast, you can control how your home page title appears, add meta descriptions, and specify post category taxonomies. For example, you can’t optimize your page titles and descriptions without knowing what your market wants.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Moz

JANUARY 12, 2021

I mention that because I want to share with you today examples of what I discovered when I was doing my client work. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. A troubling story.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Single Grain

JULY 20, 2023

For example, Google unveiled generative AI in April 2023. For example, advertisers could customize their budgets, and the tool will provide bidding recommendations. Keyword Themes A keyword theme fits similar search terms and phrases, increasing your visibility on SERPs without bidding on several keywords. of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. For example, there are millions of searches a month for the keyword “shoes.” This is a great example of a long tail keyword phrase that could provide direct conversions. We’ll use featured snippets as an example.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

MAY 4, 2023

Your SEO campaign keywords should be monitored regularly to help you revise your enterprise organic search strategy in order to keep your website on the top or at least the first page of the SERPs. Here is an example of keyword rank tracking using Google Search Console. For example, I chose Semrush for enterprise rank tracking.

Keywords 52

Keywords Budget Programs SEO Tools 52

ClearVoice

JULY 7, 2022

The title tag, for example, is a ranking factor that Google uses to identify the content’s topic. Dwell time may not be officially recognized by Google as a ranking factor, but SEO experts have proven a strong correlation between this metric and high search engine rankings. This includes: Optimizing content for long-tail keywords.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. If you've set different goals, make sure to add interview questions that correlate with them. Some of our most successful updates have included: Making our lists longer and more comprehensive (example: best sales books).

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. As a running example, let’s use Quip, a brand that sells oral care products. Expanded keyword research and analysis.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

Conductor

OCTOBER 28, 2020

In the US for example, more than a third of US shoppers who normally shop in stores for Black Friday say they won’t this year. How the SERPs change over the campaign. If Google is serving up results that don’t feature your site or any of your competitors’ sites (for example, news or publishing results, affiliates etc.)

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Moz

JULY 17, 2019

Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future. For example, Luke found huge opportunity on Best Buy’s website — thousands of people’s site searches were leading them to an unoptimized “no results found” page. For example, are you showing near-exact products or are you showing complementary products?

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Directive Agency

NOVEMBER 11, 2016

For example, if you were to search “who was the president when the Angels won the World Series,” semantic search would dissect that query into smaller, related pieces of information. Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Single Grain

MAY 5, 2020

In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

OCTOBER 31, 2023

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. For example, remove links to your site in the comments sections or forums. Create a list of backlinks you need to start working on.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

Single Grain

JUNE 24, 2021

Long-Form Content. Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. . When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

seo.co

FEBRUARY 9, 2023

Because semantic search makes long-tail keyword phrases and user interests more important than individual keyword mapping, you’ll also have to take a step back and consider what topics you want to write. Take the one in this sub-section as an example; it clearly describes the main point without giving everything away upfront.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Optinmonster

JANUARY 22, 2024

Look for patterns, correlations, or surprising findings that offer new perspectives. Long-winded explanations can disrupt the flow of your content. Use Examples : Use examples to illustrate the term or concept where appropriate. Analyze and Interpret Data : Analyze the data to draw meaningful insights.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

AUGUST 24, 2023

So, for example, instead of investing $500 monthly on a particular software subscription, the agency, benefiting from bulk or enterprise licenses, can offer you access at a fraction of that cost. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

seo.co

OCTOBER 25, 2021

For example: If and when your robots.txt file is ready, you can upload it to your site’s root directory like any other file. When it comes to user experience, every one second in improved site speed is shown to be correlated with a two percent increase in conversions. If this is the case, you do not need a robots.txt file.

SEO 111

SEO CMS Development Mobile Marketing Keywords 111

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

seo.co

OCTOBER 6, 2021

Relevance is how closely the content of a page is going to meet a user’s needs and expectations; for example, if the user asks a question, Google wants to find a webpage that answers it. For example: If and when your robots.txt file is ready, you can upload it to your site’s root directory like any other file. Site Speed.

SEO 98

SEO CMS Development Mobile Marketing Keywords 98

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. New opportunity identification in SERPs. Content marketing. Keyword research. VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs. For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

seo.co

DECEMBER 25, 2020

Unfortunately, this correlation doesn’t exist. For example, mobile devices tend to sport a “stacked” vertical look far better than a desktop site. For example, if your desktop site has an e-commerce platform and a checkout process, your mobile users should be able to access it. Unifying SERPs. Aesthetic Appeal.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98