Scoop.it

MAY 28, 2019

Lack of Keyword Research. Keyword research plays an important role in the development of SEO-friendly copy. Unfortunately, most copywriters fail to conduct keyword research. One example of this is the over-optimization of copy with specific keywords. Here are some mistakes to be aware of: 1. Don’t get me wrong.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Paid brand search campaigns and RLSA lift. Google Analytics dashboards. Follow these steps: a.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Outbrain

JUNE 16, 2022

Better ad copy can go a long way to boosting your CTR Keywords count – a lot Testing is the way to success Know your audience. High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Keywords count – a lot. What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Blake Denman: Home Services. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Single Grain

OCTOBER 25, 2023

In this post, we’ll walk through how to scale your content creation to the next level, illustrated by some programmatic SEO examples. Programmatic SEO is a method of automating the creation of multiple search engine optimized web pages based on templates and keyword research. Work With Us What Is Programmatic SEO?

Long Tail Marketing 52

Long Tail Marketing SEO Examples Top of Funnel 52

Moz

AUGUST 6, 2020

You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update. For example, say your site lost rankings in about January 2017.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

accelerate agency

JULY 20, 2020

Companies jump straight to researching keywords, seeking out links and creating their content. It shows you the keywords for which you should be ranking and where you can go to look for backlinks. It will reveal important keywords in your field. Competition for those keywords will not come just from other sportswear firms.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. So if you’re trying to rank for the biggest, baddest keywords to rank for – forget it. Organic traffic relies heavily on keyword formulas. There are absolutely no guarantees with SEO.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

SEPTEMBER 28, 2016

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. With this in mind, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for!

Organization 28

Organization Tips Correlation Domain 28

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Keyword Research Means Market Research. Why is it that you are building your different blog posts around keywords ? Keep in mind that keyword research is meant to inform your market research.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Other top responses were additional keywords (40%), page speed (33%), meta updates (18%), and images (5%).

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

seo.co

NOVEMBER 1, 2021

Here’s an example: Tips On Using Meta Descriptions. For example, you might choose to look at clicks over the course of the past month, or over the course of the past year. For example, let’s say you had 3,000 visits in the past month. For example, let’s say you had 20 conversions in the past month.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

MAY 4, 2023

Enterprise SEO keyword tracking helps identify the progress on keyword rankings by accurately monitoring keyword data with keyword tracker software. Work With Us What Is Keyword Tracking? Here is an example of keyword rank tracking using Google Search Console. Let’s begin!

Keywords 52

Keywords Budget Programs SEO Tools 52

Single Grain

OCTOBER 6, 2020

Replace any examples/case studies with new, current ones. For example, our results showed that despite using the same updating method on each post, posts that already had traction performed significantly better after the update than posts with little to no traffic before the update. Replace any outdated or irrelevant images.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Single Grain

JULY 20, 2023

For example, Google unveiled generative AI in April 2023. For example, advertisers could customize their budgets, and the tool will provide bidding recommendations. When investing in Google Ads, find keywords with a high conversion rate. Don’t be afraid to bid on expensive keywords if they result in more clicks.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Blue Flame Thinking

NOVEMBER 15, 2023

Many of these examples hide in plain sight, including: Word processors: Microsoft Word, Email platforms, Grammarly. Examples of AI business uses Using AI for content prompts is hot right now. Lean into optimizing for long-tail, conversational search rather than a single keyword.

Marketing AI 72

Marketing AI Paid Search Agency Companies Long Tail Marketing 72

Moz

JANUARY 12, 2021

I mention that because I want to share with you today examples of what I discovered when I was doing my client work. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. A troubling story.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Martech

NOVEMBER 2, 2022

“ And I answer you “Let me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty dish” 1 – Incorporate a reasonable number of keywords into your post. The first step is to select quality keywords that will serve as the foundation of your article.

Optimization 101

Optimization SEO Tagging Content 101

seo.co

MAY 16, 2021

For example, you can see your web pages that rank high, but aren’t getting clicks. What keyword search phrases are bringing people to your site. A phenomenal search keywords report that provides more keyword data than Google. A robust view of search engine keyword rankings. Which web pages get the most traffic.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. Not for how good they are at stuffing keywords into their blog posts. Holy cow, you guys!)

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. Well, if everything in SEO begins and ends with content, then everything in content strategy begins and ends with keyword research.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

ClearVoice

JULY 7, 2022

The title tag, for example, is a ranking factor that Google uses to identify the content’s topic. Also, be sure to include your primary keywords — preferably at the beginning of the title. This includes: Optimizing content for long-tail keywords. Research and incorporate the right keywords into your content.

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Conductor

OCTOBER 28, 2020

In the US for example, more than a third of US shoppers who normally shop in stores for Black Friday say they won’t this year. Which keywords drive traffic. Often when we’re looking at keyword research, we’re trying to understand what people are interested in and the language they’re using to search for it most often.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Moz

OCTOBER 25, 2019

If you rank on page one for a keyword that triggers a featured snippet (in positions 1–10), you're a contender for stealing that featured snippet. My advice is this: don’t sleep on low-search-volume keywords. I suggest prioritizing long tail keywords that you foresee providing a high potential ROI.

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Moz Keyword Explorer. Long Tail Pro. Answer the Public. SEMRush Content Tool. Uber Suggest.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. 1) Keyword Selection.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Moz

JULY 17, 2019

For example, Luke found huge opportunity on Best Buy’s website — thousands of people’s site searches were leading them to an unoptimized “no results found” page. For example, are you showing near-exact products or are you showing complementary products? However, links are more correllated with long tail searches.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Referral Rock

OCTOBER 9, 2019

For example, when a sale is made rather than paying for the full or set price of advertising. For SEO professionals, link building and keyword optimization are no longer sufficient. For example, influencers are publishers that mainly promote through their blogs, social groups, and social channels. What is performance marketing?

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

Directive Agency

NOVEMBER 11, 2016

Keyword research, the backbone of search optimization, is rapidly evolving. Mobile Keywords: Hitting a Moving Target. But what happens when the content arena shifts to a mobile keyword base? Because search is evolving from simplified keyword based entries towards more semantic algorithms. It’s going to be easy to find.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. Quality Score (QS) is one of the AdWords metrics that correlates most strongly with PPC success. 2) They Reduce Wasted Spend With Negative Keywords.

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28

Hubspot

JANUARY 31, 2012

Plus, bloggers can select the keywords for which they'd like their website and blog posts to be found in search engines, and craft content around those keywords every single time they sit down to write a post. And as you amass more keyword-rich blog posts, you amass more visibility in the search engines.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

seo.co

FEBRUARY 9, 2023

Yes, it’s true that having a content marketing strategy in place already puts you in a better position to gain rank for keywords relevant to your industry, as long as you stay consistent with your posting strategy. Allows you to rank for more keywords relevant to your niche. Choose the right keywords.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Single Grain

DECEMBER 23, 2019

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. Optimize keywords, ads or campaigns when a certain event happens (e.g., Make bid changes based on the keywords’ predicted revenue per click.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

OCTOBER 31, 2023

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. This is where domain authority comes in.

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

Optinmonster

JANUARY 22, 2024

Place Your Keywords Strategically Strategically placing your keywords is a fundamental aspect of SEO and our number 1 SEO optimization tips. Place Your Keywords Strategically Strategically placing your keywords is a fundamental aspect of SEO and our number 1 SEO optimization tips.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52