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ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

Marketing Insider Group

All of these factors present limitations in the type and quality of content that AI gives us. Who does the AI content belong to and how can Copyright laws keep up with this new technology? Another real-life AI pitfall was exposed with a case study on AI vs. Human SEO content.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

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Promises and pitfalls of voice technology in marketing

ClickZ

The immersive effect of being present in the most beneficial place – the consumer’s home. Besides, voice-first technology holds much promise for older adults – among all other things it helps reduce loneliness among older people, a study finds. The convenience of voice control.

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How SEO might thrive under Bard and Prometheus

Kevin Indig

Microsoft seemingly scheduled its announcement intentionally one day before Google's and did a great job presenting an exciting vision for AI Search and Edge. The Google Instant study mentioned in the screenshot above is not real. Their LLM capabilities allow them to give very specific answers.

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B2B Tech Buyers Like Social Media

WriteSpark

Case Studies. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Study Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Content Marketing. Sales Materials. Social Media.