Salesforce Marketing Cloud

JANUARY 22, 2024

What kind of guidelines should we be setting around generative AI for our teams? Feel free to adapt them for your own organization if you find them helpful: Don’t input personal, or otherwise sensitive information into any AI tool. We’d love to hear what you think about these use cases and guidelines. Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. As personalization becomes more popular, brands are implementing best practices for collecting, storing and analyzing data to protect customers and organizations.

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

FunnelEnvy

JANUARY 22, 2024

At the same time, SEO strategists have continued to try to predict what the algorithm wants and create content that “hacks” the algorithm without violating Google’s guidelines. In response to ChatGPT’s meteoric adoption rate, Google has significantly updated its algorithm and content guidelines in 2022 and 2023.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

EveryoneSocial

MAY 11, 2021

Social media in the workplace is here to stay, so businesses must establish social media guidelines for employees that not only encourage workers to post, but also empower them to be company ambassadors. Advise workers to use common sense as Intel does in its social media guidelines for employees. Here’s why. Protects the company.

Social Media 116

Social Media Rules Media Guidelines 116

RebelMouse

AUGUST 16, 2023

Google News has developed into the crème de la crème (best of the best) of all platforms offering personalized news updates from various content sources. Settings: For ranking, personalization is essential. To verify ownership of your website, you must follow these guidelines: Set up a Google Search Console account.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Zoominfo

MARCH 20, 2018

With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred. 17% to build or strengthen personal relationships with coworkers. 17% to build or strengthen personal relationships with coworkers. Establish clear guidelines. Reputation management.

Social Media 164

Social Media Media Zoominfo Guidelines 164

US Data Corporation

NOVEMBER 17, 2016

Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. Personalization is key to good email marketing. The post 5 Black Friday and Cyber Monday Email Marketing Guidelines appeared first on US Data Corporation. However, to do that you need to plan and formulate a marketing strategy.

Guidelines 40

Guidelines Email Marketing Planning Copyright 40

Martech

DECEMBER 20, 2023

They are guidelines to make sure you both start on the right foot and stay on the correct path. They also help you avoid security issues with restricted and copyrighted assets. A good guideline: Give users the minimum level of access they need to fulfill the requirements of their job. Audit your assets.

Practices 112

Practices Best Practices Training Guidelines 112

Sprout Social

JULY 7, 2022

Manage copyright issues. As you grow your channel, you may come across copyright issues, such as people reposting your content without permission. In this case, you can request YouTube to remove the copyrighted videos from the platform. Head to the Copyright tab to manage removal requests, see content matches and more.

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Oktopost

JUNE 4, 2020

A social media policy (abbreviated as SMP) is a set of guidelines detailing how and when employees should or shouldn’t use social media. . General recommendations and guidelines for social media usage. Provide brand style guidelines. The scope of the social media policy. That’s their job. Not the job of clerks or CEOs.

Social Media 146

Social Media Media Guidelines Privacy 146

BOP Design

JANUARY 26, 2023

All of these fonts are dated or used for very specific purposes – like personal invitations. A polished, professional website design should integrate the palette of your branding guidelines but in a way that is visually appealing and not overwhelming. Even things like the copyright on your website should be current to this year.

Design 119

Design B2B Paid Search Agency Copyright 119

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. AI has the power to help email marketers write copy, create imagery, provide hyper-personalization , and create automations.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Martech

SEPTEMBER 1, 2023

That could be a good thing if it assists with personalization but a bad thing if it is used to create multiple versions of essentially the same content, which in turn is used to bombard prospects and customers. How are copyrights handled (time to engage legal)? Content creation vs. content editing Content propagation.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

ClearVoice

DECEMBER 21, 2018

You’ve found the best person to pitch to. Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. It’s customized.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Sprout Social

OCTOBER 18, 2018

When it comes to social media policy examples, Walmart has a comprehensive set of guidelines. If you do allow your people to offer advice to customers, it’s a good idea to train them on things like: Brand guidelines: How to talk about your products, services and company. Respect the law (including copyright law).

Social Media 111

Social Media Media Guidelines PR 111

Animalz blog

MAY 15, 2023

Do you want a library of personalized content that resonates with your users? Do you need personalized ABM campaigns? In the process, we’ve whittled our list of go-to tools down to a few favorites by use case: Tool Best Use Case ChatGPT Brainstorming, creating personalized content, and conducting all flavors of research.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Hubspot

JUNE 10, 2013

As a result, we usually either purchase stock photos or use images sourced from sites like Flickr licensed under Creative Commons, which is a nonprofit offering easy-to-use copyright licenses that make it easy for people to give permission for others to share and use their creative work. The Problems With Copyright Law and the Web.

Copyright 28

Copyright Training Creativity Internet Marketing 28

Oktopost

DECEMBER 19, 2022

Additionally, they can also start interacting with your customers and attempt to extract their personal information, including usernames, passwords, and bank card details on your behalf. Keep in mind that each person who can access your business accounts on social media, can be a security risk.

Social Media 125

Social Media Phishing Marketing Management Media 125

DAGMAR Marketing

MARCH 20, 2023

Google will also expect your content to demonstrate its E-E-A-T guidelines—displaying expertise, experience, authoritativeness, and trustworthiness. Whether a human or a machine generates your content, it must be conversational, informative, and created for people and not robots to rank. Spammy content simply will not do it.

Marketing AI 52

Marketing AI Generation Business Content 52

Marketing Insider Group

JUNE 4, 2015

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Copyright 100

Copyright Comparison Guidelines Small Business Marketing 100

Hubspot

APRIL 1, 2018

Do abide by Facebook's cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I'd highly suggest reading through the full Page Guidelines , but here are a few important things to keep in mind for your Facebook banner: Your cover is public.

Template 101

Template Facebook Guidelines Banners 101

Hubspot

MARCH 22, 2013

Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Not very delightful.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

US Data Corporation

AUGUST 27, 2019

One person may be extremely receptive to direct mail marketing, while another may throw direct mail in the trash without ever looking at it. We hope that you will keep these guidelines in mind for your next direct mail marketing campaign; we have a vested interest in seeing your marketing campaigns succeed.

Response Rate 40

Response Rate Tips Copyright Marketing Mix 40

US Data Corporation

AUGUST 27, 2019

One person may be extremely receptive to direct mail marketing, while another may throw direct mail in the trash without ever looking at it. We hope that you will keep these guidelines in mind for your next direct mail marketing campaign; we have a vested interest in seeing your marketing campaigns succeed.

Response Rate 40

Response Rate Tips Copyright Marketing Mix 40

Marketing 261

OCTOBER 12, 2018

It allows granular segmentation and personalization. In this day and age of marketing personalization, people are allergic to irrelevant content. The Lifecycle Mapping Method For Email Marketing, designed by Philip Storey, copyright Enchant Agency. Establish Brand Guidelines. How does it reflect your brand personality?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. The person who’s work I’m quoting benefits from the wider exposure. Keep the above guidelines in mind and if it feels right, it’s probably OK.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

EveryoneSocial

MARCH 26, 2019

Social guidelines. 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. Establish social guidelines and policies. Even though you should trust your employees, your company should always have social guidelines and basic policies in place. Content plan.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

FEBRUARY 11, 2016

And SOCi is super affordable even for the small business person, though it can easily scale to whatever 9Round HQ could ever need it for. And Michael Agrillo is awesome, right? He called me (nobody does that) on the phone (nobody)! Cool, right?

Social Media 80

Social Media Work Management Marketing Management Media 80

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. See Revenue Recognition Guidelines. Respect Copyrights.

Social Media 50

Social Media Copyright Media Wiki 50

Hubspot

MAY 21, 2013

First things first: You’ve got to discover that your content has been taken without your explicit permission and determine whether it violates the fair use copyright clause (more on that later). So before springing into action, let’s take a second to identify if the other person is allowed to use your content in the first place.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Paul Gillin

JULY 8, 2010

It’s particularly useful in its approach to copyright and permissions. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. See Revenue Recognition Guidelines. A version from six months ago can be found here. Make sure you’re familiar with them.

Social Media 50

Social Media Media Copyright B to B 50

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Copyright Violation. Community Guidelines. My argument is that blogs provide a perfect vehicle for reflection and critical self-awareness, and as such they provide the possibility of what I term the eflective practitioner, because of their unique qualities that raise them above traditional learning journals. Flag as inappropriate.

Education 100

Education DMCA Wiki Peer-to-peer 100

EMagine B2B Blog

MARCH 12, 2013

Below are the top 10 eMagine blog posts on Lead Generation, resurrected for your enjoyment: Guidelines for Writing Your LinkedIn Company Page. LinkedIn company pages are like a personal profile for your company. In the olden days of traditional copyrighting, the headline was the almighty first step in grabbing the readers attention.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Webbiquity

APRIL 12, 2022

This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Your social media activity should represent your brand and act within your brand personality. Failing to comply with copyright laws will tarnish your reputation. The content creator might even sue you.

Social Media 277

Social Media Marketing Management Media Guidelines 277

Marketing Insider Group

JULY 13, 2010

As marketers we can build any number of social networks, create guidelines, and locate our target audience, but without experts within the company, focused on sharing their expertise and insights, B2B marketers will miss the opportunity to genuinely engage. All rights reserved.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100