Trade Press Services Newsletter

AUGUST 3, 2023

In addition to lacking quality and consistency, content that is compiled from multiple sources can violate Google’s “stitching and combining content” guidelines. This infringes on copyright laws and can open companies up to claims of plagiarism. Legal and ethical concerns cannot be overlooked.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Sprout Social

SEPTEMBER 26, 2023

Given this steep upward trajectory in AI adoption, it is equally necessary to address the risks brands face when there are no clear internal AI use guidelines set. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement.

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Animalz blog

APRIL 18, 2023

Risk of copyright infringement and legal challenges. Google Risk Back in April 2022, Google’s John Mueller , shared a pretty clear stance on the validity of AI-generated content: “Currently, it’s all against the webmaster guidelines. Lack of copyright protection. The Copyright Office requires a ‘human author.’”

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Salesforce Marketing Cloud

JANUARY 22, 2024

What kind of guidelines should we be setting around generative AI for our teams? It’s important to cite and reference external content generously so that you maintain ethical standards and practices to avoid copyright infringement. We’d love to hear what you think about these use cases and guidelines. Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. For example, TikTok updated their community guidelines to require creators to label AI-generated content.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

FunnelEnvy

JANUARY 22, 2024

At the same time, SEO strategists have continued to try to predict what the algorithm wants and create content that “hacks” the algorithm without violating Google’s guidelines. In response to ChatGPT’s meteoric adoption rate, Google has significantly updated its algorithm and content guidelines in 2022 and 2023.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Martech

MARCH 14, 2023

This skill will accelerate and broaden the scope of creative concepts that can be generated and tested, challenging traditional branding methodologies by encouraging out-of-the-box thinking that existing guidelines may not anticipate. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

ClearVoice

MARCH 31, 2023

But those words and images might be under copyright protection. Google says AI-generated content violates Google guidelines. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations. This could be problematic for the brochure your AI system created.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Brandpoint

FEBRUARY 13, 2023

Search Advocate John Mueller says content automatically generated with AI writing tools is considered web spam, according to the search engine’s webmaster guidelines. The big issues are copyright and IP infringement. To test this concept, Neil Patel recently ran an experiment on 100 websites using AI-generated content.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

US Data Corporation

NOVEMBER 17, 2016

Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. The post 5 Black Friday and Cyber Monday Email Marketing Guidelines appeared first on US Data Corporation. 5 Black Friday and Cyber Monday Email Marketing Guidelines was first posted on November 17, 2016 at 11:53 am.

Guidelines 40

Guidelines Email Marketing Planning Copyright 40

RebelMouse

AUGUST 16, 2023

To verify ownership of your website, you must follow these guidelines: Set up a Google Search Console account. Submit your website for review by providing accurate information about your publication and ensuring that it adheres to Google's publisher policies and guidelines.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Martech

DECEMBER 20, 2023

They are guidelines to make sure you both start on the right foot and stay on the correct path. They also help you avoid security issues with restricted and copyrighted assets. A good guideline: Give users the minimum level of access they need to fulfill the requirements of their job. Audit your assets.

Practices 108

Practices Best Practices Training Guidelines 108

EveryoneSocial

MAY 11, 2021

Social media in the workplace is here to stay, so businesses must establish social media guidelines for employees that not only encourage workers to post, but also empower them to be company ambassadors. Advise workers to use common sense as Intel does in its social media guidelines for employees. Here’s why. Protects the company.

Social Media 116

Social Media Rules Media Guidelines 116

Sprout Social

JULY 7, 2022

Manage copyright issues. As you grow your channel, you may come across copyright issues, such as people reposting your content without permission. In this case, you can request YouTube to remove the copyrighted videos from the platform. Head to the Copyright tab to manage removal requests, see content matches and more.

Youtube 114

Youtube Copyright Paid Search Agency Work Management 114

Zoominfo

MARCH 20, 2018

A social media policy protects your company from a variety of legal issues including copyright infringement, privacy laws, HR violations and intellectual property ownership, just to name a few. Establish clear guidelines. A social media policy gives employers the opportunity to set clear guidelines for employees.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Salesforce Marketing Cloud

MAY 12, 2023

Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

Marketing AI 52

Marketing AI Generation Copyright Privacy 52

Oktopost

JUNE 4, 2020

A social media policy (abbreviated as SMP) is a set of guidelines detailing how and when employees should or shouldn’t use social media. . General recommendations and guidelines for social media usage. Provide brand style guidelines. The scope of the social media policy.

Social Media 146

Social Media Media Guidelines Privacy 146

BOP Design

JANUARY 26, 2023

A polished, professional website design should integrate the palette of your branding guidelines but in a way that is visually appealing and not overwhelming. Even things like the copyright on your website should be current to this year. If your website is referencing dates and times from 5+ years ago, website visitors will notice.

Design 118

Design B2B Paid Search Agency Copyright 118

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Here are some of our team’s practical, no-nonsense guidelines for using AI in email marketing: Vet your vendors.

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

Martech

SEPTEMBER 1, 2023

How are copyrights handled (time to engage legal)? We are in new territory here, and I’d recommend engaging your entire team in establishing parameters and guidelines. creating a content tsunami that would dilute, not enhance, my marketing efforts. How content created by these tools should be attributed. If so, how and when?

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Sprout Social

JUNE 25, 2019

This means they have copyright protection, so you can’t do whatever you want with them. Now that you have learned about the importance of social media icons, let’s dive into where you can find free social media icons, while also following brand guidelines: Brand guidelines on social media icons and where to find them.

Social Media 107

Social Media Media Guidelines Youtube 107

ClearVoice

DECEMBER 21, 2018

Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link. Check out this HubSpot post for some general guidelines on crafting good sales email subject lines (because you are selling yourself, after all). In your pitch, you should: Follow their submission guidelines.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Sprout Social

OCTOBER 18, 2018

When it comes to social media policy examples, Walmart has a comprehensive set of guidelines. If you do allow your people to offer advice to customers, it’s a good idea to train them on things like: Brand guidelines: How to talk about your products, services and company. Respect the law (including copyright law).

Social Media 111

Social Media Media Guidelines PR 111

Velocity Partners

AUGUST 16, 2023

You first need to read and accept Adobe’s strict rules and guidelines around the ethical usage of the tool. Adobe has implemented very strict guidance when it comes to generating new images to help avoid possible copyright infringement, which is why there is more of a precursor from the system when putting it to task.

Design 74

Design Generation B2B Ethics 74

Hubspot

JUNE 10, 2013

As a result, we usually either purchase stock photos or use images sourced from sites like Flickr licensed under Creative Commons, which is a nonprofit offering easy-to-use copyright licenses that make it easy for people to give permission for others to share and use their creative work. The Problems With Copyright Law and the Web.

Copyright 28

Copyright Training Creativity Internet Marketing 28

Oktopost

DECEMBER 19, 2022

Providing your employees with clear guidelines on how to use your social media accounts can minimize the risk of a security breach. Your social media policy should include guidelines for confidentiality, brand voice, communication, and copyrights.

Social Media 126

Social Media Phishing Marketing Management Media 126

Animalz blog

MAY 15, 2023

Google : Google’s current guidelines appear AI-neutral, favoring helpful content above all. They may also cause copyright issues and data leaks. But like anything else, AI isn’t without risk. Your job isn’t to avoid risk entirely, but to understand what’s ahead of you, then decide which use cases make the most sense.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

RebelMouse

AUGUST 2, 2023

This is a violation of copyright policies and you could face legal consequences. Such practices violate search engine guidelines and can lead to legal consequences and damage the reputation of individuals and organizations involved. It's crucial to fact-check every piece of information and ensure it accurately informs your audience.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

AccuData

JUNE 14, 2021

That is why it is essential to invest a lot of effort in understanding the appropriate formatting guidelines for the particular discipline. Although the tutor will usually reduce the penalties, each successful attempt to copyright infringement ends up costing the education of the minor.

Copyright 40

Copyright Marketing Proposals Paper Guidelines 40

Marketing Insider Group

JUNE 4, 2015

Given the increasing amount of intellectual property lawsuits being filed , as well as the expanding pace of new trademark, patent, and copyright registrations, small businesses must be more careful than ever before when it comes to successfully navigating trademark use.

Copyright 100

Copyright Comparison Guidelines Small Business Marketing 100

Hubspot

MARCH 22, 2013

Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Not very delightful.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

DAGMAR Marketing

MARCH 20, 2023

Google will also expect your content to demonstrate its E-E-A-T guidelines—displaying expertise, experience, authoritativeness, and trustworthiness. Whether a human or a machine generates your content, it must be conversational, informative, and created for people and not robots to rank. Spammy content simply will not do it.

Marketing AI 52

Marketing AI Generation Business Content 52

Hubspot

APRIL 1, 2018

Do abide by Facebook's cover photo guidelines. It seems like a no-brainer, but obeying Facebook guidelines is crucial to your Facebook Page existing in the first place. I'd highly suggest reading through the full Page Guidelines , but here are a few important things to keep in mind for your Facebook banner: Your cover is public.

Template 101

Template Facebook Guidelines Banners 101

B2B Memes

APRIL 1, 2010

Is what you’re doing copyright infringement or fair use? A basic understanding of copyright law will help. Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

US Data Corporation

AUGUST 27, 2019

We hope that you will keep these guidelines in mind for your next direct mail marketing campaign; we have a vested interest in seeing your marketing campaigns succeed. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at melissac@usdatacorporation.com.

Response Rate 40

Response Rate Tips Copyright Marketing Mix 40

US Data Corporation

AUGUST 27, 2019

We hope that you will keep these guidelines in mind for your next direct mail marketing campaign; we have a vested interest in seeing your marketing campaigns succeed. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at melissac@usdatacorporation.com.

Response Rate 40

Response Rate Tips Copyright Marketing Mix 40