Trending Sources

Wikipedia and the wiki utopia, revisited


If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Six years later, we can safely say that the predicted wiki utopia never materialized. Suppose now that you work for a really large corporation, with 100,000 employees, and deploy wikis to your workforce to create the content you need. wiki Wikipedia

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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. conversation. Course Using Wiki. Enterprise Wiki. managing wiki growth. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email! Start together - wiki with a purpose; 6. When to wiki?

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Home » How Wiki Software is Changing Communication. How Wiki Software is Changing Communication. As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. A. A. A.

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Ideas for greater wiki participation

Marketing Edge

Here are some ways to get people to participate in a wiki. Quick definition of a wiki , for purists the Wikipedia definition is what you should fall back on. For those that just want to keep reading here, a wiki is a web-based place for individuals to contribute knowledge so that others may benefit. At the Social Media Breakfast in Phoenix on March 14, 2008, I had a conversation with a colleague named Miles who provides tech support for computers at the retail stores of a major wireless company. World of Wikis is another good primer on wiki participation.

Live Blog: 3M Unites Global Workforce With Technology

Paul Gillin

” The time-shifted conversation has drawn significantly more participation from overseas employees, he added. innovation Social Media social networks Technology 3M blog IBM Connections microblog wikiInternet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


Asana lets you create and delegate tasks, organize tasks into shared projects, chat within each task so conversations stay organized, and add attachments from Dropbox, Box, and Google Drive. Bonus: All of your conversations are searchable. This super-fast-growing startup ''s product is great for real-time communication for one-on-one conversations or with everyone on your team.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Ask permission to publish or report on conversations that are meant to be private or internal to IBM.

5 Critical Roles that Need SEO Skills


In reply to @markshaefer, I pasted the following two tweets: The gist of this conversation is that SEO haters, as I call them, have the wrong conception of SEO. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). Photo credit: Wikipedia. Last month, I said that SEO is the top skill for digital marketers.

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Your Customers Are Way More Efficient Than You Are

B2B Marketing Unplugged

In fact, I think there is an excellent business to be built around outsourcing conversations with terrible customer service organizations. Can you see why they just aren’t impressed with your wiki? I just love sitting in the quiet zone on the train. No marimba ringtones, screaming babies are but a distant menace and nobody feels the need to talk to me about hockey. 

Live Blog: How to Make Collaboration Cook

Paul Gillin

The company already had a mix of stand-alone blogs, forums and wikis that had sprung up to address specific problems, but there was no integration between them. “Once people start sharing, they want to go to the next level, like file-sharing or managing a wiki. Organizations should also be prepared for a certain amount of non-work-related conversation.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

4-Become a part of the conversation and start commenting on the blogs you read. Questler is an informal learning network with a focus on individuals experiences and conversations as the information content from which personal and collective connections are created based on shared interests within diverse contexts. Find Great Resources on My Wiki Follow me on Twitter. skills).

Knowledge is Power: 5 Ways to Build Sales and Marketing Superheroes

Modern B2B Marketing

As soon as you find out a new rep has joined your organization, put time on their calendar for an introductory conversation. You might want to have slides to reference and provide them to the rep after your conversation, but the important thing is make sure you keep the discussion conversational. The program’s main adage—knowledge is power! You got it—knowledge!

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What to make of the new Oracle.

Acquiring Minds

Conversely, online advertising has increased to 36% of Oracle's ad budget this year substantially up from 22% last year. Forums & Wikis - both websites offer robust forums and Wikis - Again a tie. media wikis You may have caught Kate Maddox of BtoB Online covering the recent Business Marketing Association conference. According to Kate, the candor of Judith Sim, VP-CMO of Oracle, during her keynote at the BMA conference was quite surprising. Judith stated that Oracle has increased its return on marketing despite declining budgets. media.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson #6 Master Wikis. Take for example, their WetPaint wiki for marketing students looking for career guidance. Like Marshall recently mentioned in his post Wikis Are Now Serious Business , Wikis are not just for internal use, but can be used for many things.things like teaching, for example. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. About.

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Marketing Edge

Marketing Edge

Subscribe to our podcast « Pre-Vegas flight for Blogworld Expo Corporate leaders don’t need to talk, just listen to the conversation » BlogWorld Expo: Good opening day, finished strong Chris Heuer points out how an enterprise wiki building company, Social Text, has in its product plan that their product will be produced in conjunction with its customers. There are tools that make the job of working within the social media space efficient, but there is no quick fix for engaging in conversation. What should I do? This is a change from business plans of old.

Why You Need a Style Guide (and How to Make One)


Yes, that may mean an awkward conversation with your CEO or new intern. I’’ve found that disregard for the style guide does not discriminate among the rankings. Today, you can create these documents and store them on shared sites like your company’s intranet or wiki page. Style – do you have it? I don’t mean in the fashion sense, though I’m interested in that, too. But specifically, does your organization have a style guide? And do you use it? This was not something thrown at me as a new hire; rather, it was a self-initiated project. Why do this to myself?

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Sales And Support: Why Everyone On Your Team Should Have A Role In Both


The Power Of 1:1 Conversations With Prospects And Customers. An internal wiki post with notes from a product manager who just spent all week talking to customers is great. But reading that feedback can’t compare to having a real-time, 1:1 conversation with someone on our website who can’t figure out our pricing. There are 15 people on our team at Drift. Problems. Unclear copy.

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You’re doing a terrible job with search and social


The initial conversation generally almost always reveals that the client feels victimized by Google. Bad Reputation on Independent Sites (like BBB, Wiki, Scamreport, etc.). My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. Want some proof?

The 12 Types of People You’ll Meet at a Conference


but they might try to write down some quotes from your conversation (after asking for permission, of course). 8) The Teacher. This person might even write up a wiki page or create a presentation to show your team when they return. 9) The Thought Leader. Should you be networking to make connections with smart people? So which type of conference attendee are you? Goal = Learning.

18 Tips for Planning a Flawless New Product Launch


Once you've answered those questions, outline your conversion path. Once you have this, get to work building the actual forms, site pages, videos, social posts, emails and other tactics that will drive users down your funnel and to your conversion point. (If you're looking for inspiration, check out this list of the best promotional product videos we've ever seen. ). Pre-Launch.

The Forgetful Person's Guide to Staying Organized at Work


Just look at how beautiful it is: Basically, any time I apply certain labels to emails such as "Needs Response" or "To Write," these conversations get routed into the buckets on the right of my inbox. Next, choose how many conversations you want in each bucket and where you''d like it to appear in your window. At some point in our lives, we have to just accept who we are. My solution?

Hindsight 20/20 Series: 4. Your social business platform as a shopping mall


After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes,  email and telephones. Even wikis, who are supposed to be social, are mostly one-trick ponies.

The Eight Wastes and Internal Social Business Platforms


In the absence of that, a social business platform offers the second best option: by moving conversations from peer-to-peer channels to a Facebook wall-type of rolling board, more people become aware of what’s happening and can help reducing defects in the communication: clarifying a point of view, bringing other perspectives, adding other sources of information and vetting the content. 2.

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Olympics, Diversity and Social Business Platforms


Ironically, once others realize that I’m more Brazilian than Asian, the conversations seem to fall into another stereotype: the “soccer-samba-beach” combo, where every person from Brazil is supposed to be like Disney’s José Carioca. Photo credit: clevercupcakes. The two countries I cheer for–Brazil and Canada–are particularly diverse. Simply astonishing.

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B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

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Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. If you’re a tech journalist, marketing professional, or just a person interested in trends, there are many useful tools and techniques to keep up with the Twitter conversation via hashtags. If every one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education. 4. If you a. Charles E.

Creating a New Dashboard for Your Reports? Ask These 26 Questions First


If you're not sure where to begin, raw data and conversion rates on visits, leads, and customers are a great starting point. If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels?

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7 Steps For Dealing With Negative Blog Reviews And Comments.


For more sophisticated monitoring options, see the comprehensive wiki created by Ken Burbary and follow Marshall Sponder , Nathan Gilliatt and Michelle Chmielewski on Twitter. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5. Landing Page Conversion Roadblocks And How To Get Around Them 9. someone in your office gasps. Or Does It? 5.

The Succession Planning Process – Tips for Transferring Skills to New Leadership

Hinge Marketing

These conversations will not only build a shared long-term vision for the organization, they will generate confidence that the success and values of the business will carry on into the future. Every mature professional services firm needs a strong succession planning process in place to ensure a smooth transition from the old guard to new leadership. Engage across generational divides.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Then he provides several tips for improvement such as participating in Tweet chats and actually conversing with people. Per the website, Itweetlive’s “Conversational Artificial Intelligence (AI) search engine uses advanced Natural Language Processing (NLP) and clustering tools to gather similar status updates, provide response suggestions based on real-time Twitter analytics, and measure engagement levels. In this way, we build a smart conversational tree that actually suggests the best statistical responses for status updates received in the future.”

17 Brilliant Sources of Content Hiding Right Under Your Nose


We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Creating content is a pain in the puppy. I'm watching my potty mouth, you guys.).

Email bankruptcy and internal social networking


would actually argue that email has one big advantage: for most of us, it’s the single hub where we go to do our work, so we don’t need to follow 10 different streams of conversation in different channels. Credit: Wikipedia. And then you wonder: am I going to finally be free of the email jail, and have time to do real work? Email is not intrinsically good or bad.

Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business


Because they were using HubSpot''s Social Inbox , that lead information was infused directly into their view of the conversation -- which you can see below under "Lifecycle Stage.". Recipe for This Conversion O pportunity: Set up a Twitter search for a relevant keyword. Direct the help-seeker to a piece of useful content behind a conversion form. Take a breath. Blink again.

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How to Hire The Perfect Person To Run Your Social Media

Marketing Action

Duties may include cultivating new communities and managing branded online communities on the company’s behalf using Facebook, MySpace, Twitter, YouTube and other social media.   The specialist will provide relevant content daily while tracking metrics and monitoring relevant conversations. Planning to increase your social media budget in 2015? If so, you’re not alone. Those are costs.

11 Clever Ways to Nurture Leads With Your Business Blog


Perhaps there''s a topic you can blog about that salespeople can share with leads to tee up a conversation that will really help them demonstrate the value of your products/services. Chat with your salespeople and create a shareable Google Doc or wiki page where salespeople can contribute their blog content ideas on a regular basis. 3) Enable Salespeople With Top Blog Content. right?

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


Simple is often more effective, e.g. use a white board (if reporting locally) Taping a graph to the office door (great conversation starter) Pay attention not only to the mechanics of reporting metrics, but also the context. Most important measurement of social media for B2B marketers is conversion rate of visitors drawn to site. How do you best communicate metrics internally?

What’s the Best Social Media Monitoring Tool? It Depends


Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. The Radian6 Dashboard enables you to monitor conversations in real time, while the Engagement Console lets you respond directly or route posts to appropriate individuals or teams and analyze the results of social media interactions. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Your PR team was aware of most of these as it often had a hand in generating those placements.

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9 Guaranteed Ways to Make Industry Events Worth Your While


Showing a genuine interest by asking questions of this nature helps break the ice, put both of you at ease, and open the doors to finding common ground that can keep your conversation flowing naturally. It's also a good idea to have your 30 second elevator pitch ready should it come up in these conversations. In 2012, one industry raked in $13 million in revenue. Now ask yourself.

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. Check out their websites — even strike up a conversation with the author if you feel like it. conversation. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY. TECHNOLOGY.

Best Web Presence Optimization Guides and Tips of 2010


Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term. Or maybe it just hasn’t caught on. Whatever. Digg this!