Trending Sources

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Do things get awkward when people visit your website?

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. 11) Slick Write.

Four Strategies to survive automated writing and content bots

grow - Practical Marketing Solutions

Automated writing! If you’re a content creator like me, it should. This is an example of computers beginning to pass the famed “ Turing Test ” of computer-generated content that is indistinguishable from human effort. The news industry projects that 75 percent of its content will be bot-created by 2020. strategy for surviving automated writing.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Let’s take a look at 5 writing hacks and explore how they can resuscitate your content marketing initiatives – CLEAR! Probably never.

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Blaaah.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation. She often ended up writing the essays herself because she didn’t want me to fail. You can learn only so much.”

Words 123

9 Pieces of Advice To Write Catchy and User Generating Content

B2B Marketing Insider

Content might not be king, but it sure is your kingdom. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group. Content Marketing Blog Content content creation content strategy content writingFor that reason it’s important that you focus first and […].

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. Stylistic preferences.

1,097 Words to Change Your Mind About Content Writing

B2B Marketing Insider

Content marketing rocks today. Content writing rocks, too. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing. The word “content” confuses them and makes them consider every content marketer a […].

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. How I write books The main idea — The most challenging part is coming up with an idea that is truly different and exciting to my readers. There is no writing, only good re-writing.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive. Thanks to all our sponsors! Like this post?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsIf you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read.

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here. Contact us by email , or give us a call.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic  is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. Do you sound authentic?

The Secret to Writing? Make it a Habit.

ANNUITAS

I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. Writing and writing well takes practice.

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. But all too often corporate blogs act as mere extensions of the public relations machine, where press content is reposted verbatim and the message goes to die.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. They can make or break a blog post, an eBook, a webinar – you name the content format. Write 25 headlines for every one you need.

8 ways blog writing is unique

grow - Practical Marketing Solutions

Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Busy readers like lists. 2) Write upside down. In school, we are taught to write linearly. call that writing upside down. In journalism school I was taught to keep my “voice” OUT of my writing. Write like you speak.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. They can make or break a blog post, an eBook, a webinar – you name the content format. Write 25 headlines for every one you need.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Use the Science of Emotion to Write Better Headlines

ScribbleLive

For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. This little bit of content, short though it might be, is your one opportunity to win over an audience. There is simply way too much content for people to consume, and the impact of this surplus content is becoming quantifiable.

Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.  To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional. So, how do you remain professional, and still write with emotion ? Sadness.

How to Write Compelling Copy: 7 Tips for Writing Content That Converts

Hubspot

Copy is writing that sells, so by definition, it has to be compelling. If your goal is to write clear, concise copy, then you can train yourself to do that. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking. How to Write Compelling Copy. What isn’t natural is writing effective copy that converts.

10 Embarrassing Writing Mistakes I See Way Too Often

Act-On

Do you hate to write? And while it’s hard to name all the reasons people dread writing, there is one common cause: Fear of making a mistake. According to the National Commission on Writing , bad writing costs American companies as much as $3.1 That’s what we’re spending for on-the-job remedial writing training. I can’t save anyone’s writing with just one blog post.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? In a blog post last week I shared that the two most common statements I hear about blogging are: “I don’t have enough time to blog.”. “I don’t know what to write about.”. hope so.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. So how do you choose a topic for writing blogs that will be most relevant to your readers, and hasn’t been said 1,000 times before?

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in  Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. You see, some people are just hard-wired to write.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

But there’s something magical about the way he writes. His content is so unique and disarmingly honest you can’t help but smirk. It’s Everything he writes comes from him — his one-of-a-kind experience — the way he sees the world. What has your recent Thailand journey to do with content marketing? I don’t know. I can’t read your blog. Frizzzzzle.