Trending Sources

Act casual, and write your website content

Biznology

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. Aim to reach a position where your website content inspires meaningful dialogue. Hotjar is a great tool to create an effective sales funnel with content. Do things get awkward when people visit your website?

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. 11) Slick Write.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley.

1,097 Words to Change Your Mind About Content Writing

B2B Marketing Insider

Content marketing rocks today. Content writing rocks, too. Content marketers have their glory days now. However, only a few clients understand that content marketing doesn’t equal content writing. The word “content” confuses them and makes them consider every content marketer a […].

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. But all too often corporate blogs act as mere extensions of the public relations machine, where press content is reposted verbatim and the message goes to die.

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. Let’s take a look at 5 writing hacks and explore how they can resuscitate your content marketing initiatives – CLEAR! Probably never.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. What can a blogger blog about to other bloggers?

Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Blaaah.

How to write 3,000 words every day when you don’t feel like it

grow - Practical Marketing Solutions

Every month, I meet up with a group of content creators and onlinepreneurs in some raunchy Berlin cafe. We drink overpriced hipster lemonade, discuss marketing tactics, email-list building (drooling faces wherever you look) and of course, content creation. She often ended up writing the essays herself because she didn’t want me to fail. You can learn only so much.”

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Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted. Stylistic preferences.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. The post How to write for social media appeared first on Biznology. You need to be distinctive. Thanks to all our sponsors! Like this post?

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

It’s called The Content Code and when it arrives in a few weeks, it will teach you how to ignite your content and your business in a world of overwhelming information density. How I write books The main idea — The most challenging part is coming up with an idea that is truly different and exciting to my readers. There is no writing, only good re-writing.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsIf you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read.

How To Write The Perfect Blog Post

B2B Marketing Insider

wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group. Content MarketingDo you often look at other people’s blogs and go, “Wow!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Copyright © 2015 Contently. contently.comBy Jordan Teicher Content. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. They can make or break a blog post, an eBook, a webinar – you name the content format. Write 25 headlines for every one you need.

The Secret to Writing? Make it a Habit.

ANNUITAS

I am not an expert on writing, although I do have a journalism degree. However, I write a great deal and do actually enjoy it. As the need for great content and the content marketing trend continues to gain importance in marketing and demand generation, I find more and more people looking for advice on how to write. Writing and writing well takes practice.

Writing Services & Quality Leadership Content for Coaches

Writing on the Web

If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. If you’re interested, go to Content for Coaches Summer Sale, here. Contact us by email , or give us a call.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic  is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. Do you sound authentic?

Study: How Much of Your Content Marketing Is Effective?

Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%

10 Embarrassing Writing Mistakes I See Way Too Often

Act-On

Do you hate to write? And while it’s hard to name all the reasons people dread writing, there is one common cause: Fear of making a mistake. According to the National Commission on Writing , bad writing costs American companies as much as $3.1 That’s what we’re spending for on-the-job remedial writing training. I can’t save anyone’s writing with just one blog post.

8 ways blog writing is unique

grow - Practical Marketing Solutions

Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Busy readers like lists. 2) Write upside down. In school, we are taught to write linearly. call that writing upside down. In journalism school I was taught to keep my “voice” OUT of my writing. Write like you speak.

Use the Science of Emotion to Write Better Headlines

Visually

For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. This little bit of content, short though it might be, is your one opportunity to win over an audience. There is simply way too much content for people to consume, and the impact of this surplus content is becoming quantifiable.

Do Content Marketers Need To Have Writing Skills?

B2B Marketing Insider

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. In fact, I required my former team to write. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers.  To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional. So, how do you remain professional, and still write with emotion ? Sadness.

How to Write Compelling Copy: 7 Tips for Writing Content That Converts

Hubspot

Copy is writing that sells, so by definition, it has to be compelling. If your goal is to write clear, concise copy, then you can train yourself to do that. But if you want to write compelling copy, then you have to do a lot of research and even more critical thinking. How to Write Compelling Copy. What isn’t natural is writing effective copy that converts.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in  Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway. You see, some people are just hard-wired to write.

How to Write the Perfect Headline + 37 Examples

B2B Marketing Insider

Over the past few years, we’ve seen a exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. So how do you choose a topic for writing blogs that will be most relevant to your readers, and hasn’t been said 1,000 times before?

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? In a blog post last week I shared that the two most common statements I hear about blogging are: “I don’t have enough time to blog.”. “I don’t know what to write about.”. hope so.

6 Tips for Writing an Effective B2B Lead Generation Email

B2B Marketing Insider

That being said, email is also one of the trickier content marketing channels to master. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group. Content MarketingBelieve it or not, email is still, by far, one of the most effective ways to generate sales leads. Send the wrong headline or forget to format correctly and – Bam!

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. When you’re collaborating with coworkers or clients on a piece of writing, it’s best to take the ‘no pride of ownership’ route.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

grow - Practical Marketing Solutions

” Last month, as a university marketing instructor, I made my students produce and promote the same click-bait content I refuse to be subjected to. The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News. When I told my students that I was going to make them write for BuzzFeed, I could sense some collective astonishment.

Click 108

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

But there’s something magical about the way he writes. His content is so unique and disarmingly honest you can’t help but smirk. It’s Everything he writes comes from him — his one-of-a-kind experience — the way he sees the world. What has your recent Thailand journey to do with content marketing? I don’t know. I can’t read your blog. Frizzzzzle.

Speed up your sales with scientifically proven writing tips

Biznology

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. Wouldn’t it be nice to have a copywriting “cheat sheet” that would make writing top-notch sales pages a breeze? Good news: there are scientifically tested writing techniques that help you connect with your reader and give your copy a one-two conversion punch.

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Why Customer-Focused Content Should Be A Priority

B2B Marketing Insider

And simply replacing a few words in your existing content […]. The post Why Customer-Focused Content Should Be A Priority appeared first on Marketing Insider Group. Content Marketing content strategy content writingThere’s a shift happening right before our eyes. Gone are the days where marketers concentrated on company-centered messaging.

Unusual writing advice from a person who shouldn’t give writing advice

grow - Practical Marketing Solutions

constantly strive to create a more compelling writing style. We’re living in a web age where access to information is omnipresent and soon robots will start cranking out perfect content. If we humans want to compete, we must establish an entrancing voice that bonds people to our writing. hope your career will never involve writing in English.” Not just for show.

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. Here are six types of blog posts you can write easily and quickly. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. Photo essays – Blogging doesn’t have to be all about writing.