Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. About half of those bylines were part of my tenure as editor-in-chief of ComputerUser magazine and ComputerUser.com , where I had daily, weekly, and monthly columns.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

OCTOBER 15, 2018

The increasing popularity of such videos indicates that, even though traditional channels and their content aren’t that interesting anymore, people are still very much interested in watching short broadcasts on their devices. Furthermore, the transparency of these videos cannot be compared to that of TV ads or other branded video content.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

SEPTEMBER 13, 2012

Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things. We’ll come back to those issues in the future, but before we dig deeper into succeeding with a content marketing plan, we need to decide what success looks like. Or subscribers.

Content Marketing 80

Content Marketing Planning Clickthrough Landing Pages 80

Biznology

MAY 4, 2017

Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing.

PR 135

PR Practices B2B Blogger 135

Biznology

MAY 10, 2012

The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” ” So let’s start off talking about what kind of content you can and should be generating. Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. Analyze the content pieces that are outranking yours and ask yourself how you can make your content better. #2: 2: Not all keywords are created equal. Conclusion.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

AUGUST 12, 2010

This series has concentrated on different types of content that I look forward to and truly anticipate. As far as content goes, there is probably no better compliment than having an audience waiting on what will be produced next. This former champion of anticipated content is the Sunday newspaper. Image via Wikipedia.

Marketing Analytics Tools 80

Marketing Analytics Tools Paper Wikipedia Content 80

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

AUGUST 26, 2010

You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 1, 2016

He then asked me, “So why should we invest in search engines, content management systems, and even content for our website? In addition, the content assets you create that answer the questions are the fodder that need to be shared on social, too, to answer the same questions.

Allocation 80

Allocation Paid Search Agency Social Media Marketing Websites 80

Biznology

SEPTEMBER 22, 2016

hours a day viewing video content. CRM Magazine ). (Social Media Examiner). 85% of all consumer purchases are made by women, including everything from autos to health care. Greenfield Online ). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. GE Capitol). Global Web Index ). eMarketer ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

OCTOBER 1, 2014

He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public. But when you are entering the sphere of digital marketing, especially content marketing, you need more. You need to understand motivation.

Demographics 80

Demographics Marketing & Strategy Distribution Paid Search Agency 80

Biznology

JANUARY 13, 2016

He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

SEPTEMBER 24, 2021

Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. ” The University of Chicago Magazine: A questioning life. This week’s collection reflects an eclectic range of reading and listening over the last month.

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Biznology

APRIL 2, 2013

If you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing.

Personalization 80

Personalization Media Social Media Advertisements 80

Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 5, 2013

GQ Style from GQ Magazine. Content Marketing Internet Marketing Slider Social Business Social Media Marketing branding Outreach pinterest Publishing social media' If you want some inspiration on publishing companies that are using Pinterest effectively, check out these boards: Restaurant Picks, New York from the New York Times.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

JANUARY 4, 2012

Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Parents Magazine. Kraft evidently believes that spending money on content and apps to solve the problem “What’s for dinner tonight?” But you knew this already. You know what this used to be called?

Planning 80

Planning Paid Search Agency Wikipedia Internet Marketing 80

Biznology

APRIL 14, 2015

Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? Does the article provide original content or information, original reporting, original research , or original analysis? How much quality control is done on content?

Google 80

Google SEO Adsense PageRank 80

Biznology

AUGUST 8, 2016

Rather, they wanted their content all at once, condensed and concise. HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content. They posted several pieces of organic content, then tracked the conversation around it.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

DECEMBER 30, 2015

Building thought leadership – Most organizations want their executives to exhibit thought leadership, but placing articles in management magazines is both time-consuming and unpredictable. Many executives create thought-leading content all the time in emails and posts on the company intranet.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

NOVEMBER 12, 2013

All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Verify you have an email address on the same domain as your content.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

MARCH 16, 2016

This is different from the CEO-Celebrity of the 1980’s-90’s like Jack Welch , who was more focused on his own ego, management philosophy, and posing for magazine covers. Tim Cook is not interested in publicity as much as crafting a meaningful legacy.

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

Biznology

JANUARY 20, 2014

More than 16 years after Tom Peters penned “ The Brand Called You ” for Fast Company magazine (in print!), Content Marketing Internet Marketing Reputation Management Slider Social Business Digital marketing Internet marketing linkedin personal branding' his message is perhaps more relevant than ever. Do it before the decade ends.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

JANUARY 6, 2016

Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

JANUARY 28, 2014

Content Marketing Organic Search Search Marketing Slider Google Search engine optimization' And while they’ve all been balkanized separate online properties, they’ve been partnering together and so these investments have become giant flotillas. ” None of this stuff was originally designed into the system.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. Did you know that in this decade, digital is the only media channel to grow every year?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

AUGUST 2, 2010

When it comes to content, it is quite popular these days to herald the coming of the full digital age. The industry of digital marketing and online content marketing industry loves to pat itself on the back as it proclaims the end of print as we know it. The magazine I am talking about is Sports Illustrated. by Frank Reed.

Clickthrough 80

Clickthrough Content Internet Marketing Advertising Mediums 80

Biznology

DECEMBER 15, 2014

The story is the result of a contest held by the magazine, but it’s not much of a leap to see how this idea could fit into Nike’s “Just Do It” brand story. Content Marketing Copywriting brand journalism Content marketing Digital marketing Storytelling' Determine the right structure. Like this post? Sign up for our emails here.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Biznology

JANUARY 23, 2013

Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions. Registrations from content downloads at the LevelEleven website. Response files tend to be more current and accurate than compiled files.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

OCTOBER 31, 2012

With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . The marketing department provides professionally written content, some fed automatically to the rep page, and some available for the reps to pick up according to their needs.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

AUGUST 22, 2013

Currently, they are the two biggest market players behind leading Apple, with Amazon also being the biggest online retail and content provider. Amazon and Google appear to be simultaneously trying to establish a wholesale monopsony and a retail monopoly in the ebook and content/advertising sector.

Amazon 80

Amazon Google Pricing Price 80

Biznology

FEBRUARY 10, 2015

The shifting sands – no matter what you do, the Wikipedians have as much ownership of your own content as you do. Learn the rules and push back – if you believe you’re in the right, there are a number of ways to contest and appeal undos and deletions.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

JUNE 12, 2015

The New York Times Magazine recently featured In Pursuit of Balance. What’s interesting, particularly from a content marketing perspective, is how IPOB’s position is carved out in opposition to the dominant market sentiment. The post What Your Content Marketing Stands For – and Against appeared first on Biznology.

Content Marketing 80

Content Marketing Paid Search Agency Content Work Management 80

Biznology

AUGUST 13, 2012

In my posts over the past few months, I’ve covered the basics of content marketing , the importance of knowing your audience , and how to generate content ideas. So we’ve covered a lot of ground, but there are still some pretty big holes in our content marketing tool kit. Content Preferences.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

DECEMBER 3, 2012

Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. You know what they use to call this kind of content? Parents Magazine. People paid for it.

Content Marketing 80

Content Marketing Custom Publishing Content Paid Search Agency 80