Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

Navigate the Channel

DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. Creating an Impactful Website You need a site, but just throwing up any old B2B website isn’t enough. Your website is your brand’s digital storefront, crucial for engaging clients and partners. million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Consider the best practices below for creating email content.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

DECEMBER 30, 2023

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. First Impressions Count Remember, you never get a second chance to make a first impression.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Scoop.it

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

EMagine B2B Blog

SEPTEMBER 26, 2017

Plus, Hinge Research Institute’s report shows that professional service firms are beginning to deeply understand the importance of a corporate website, as more than half (54.9%) reported updating or upgrading their website as a major marketing initiative. Yes, the messaging presented on your website should speak to your brand values.

Impressions 40

Impressions Marketing Websites Service Forrester 40

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Now ask yourself: Should my content be an infographic?

VALS 156

VALS Sample Advertorials Content 156

Contently

MARCH 30, 2023

Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. As a result, they produce a lot of general and generic content for SEO that doesn’t move the needle. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content.

SEO 144

SEO SERP Content Keywords 144

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach refers to the total number of users who visit a page.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Animalz blog

APRIL 18, 2023

Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. When faced with a technology that could reduce the marginal cost of content creation to almost zero (a webspammer’s dream), Google made the decision to deter its use.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

BOP Design

OCTOBER 30, 2023

In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

Only B2B

JANUARY 12, 2022

Content syndication should be one of the most important of these strategies. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Walker Sands

JUNE 20, 2023

The best place to start is your web content marketing strategy. As the front door to your business, your website has the power to create a strong first impression — or make Gen Zers feel misunderstood. And how can you tailor your web content to meet their needs and preferences? So, who are your Gen Z customers?

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Many businesses offer legal content writing. How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele? For example, a licensed professional’s website is public. That said….

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. What’s AI-Generated Content?

Generation 98

Generation Psychographics Content User-Generated Content 98

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 157

Social Media SEO Cost Per Click Media 157

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. However, story-telling in branding and content marketing is a powerful tool that may help. Storytelling is a more sophisticated kind of content marketing.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. When you think about it, your website is your storefront, it’s the window into your brand. They form an impression when they first see your site.

Account Based Marketing 115

Account Based Marketing Impressions Click Rate Landing Pages 115

Hubspot

APRIL 21, 2021

Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. Non-organic traffic can be a bit harder to come by, which is why, when creating non-organic content, you want to ensure that it will drive results. Data-Driven Content.

Traffic 101

Traffic Organization Content Thought Leadership 101