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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

Press 130
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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Case Studies.

Press 85
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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Planning 130
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How to Launch a Product Without a Press Release

Brandpoint

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Tutorials are a key content element to improve a user’s experience with your product.

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What to Include in Your B2B Content Marketing Strategy

BOP Design

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. When considering crafting this type of content think about How To’s and Best Practices.

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Content Creation 101: Tips for Working With Reluctant Subject Matter Experts

Contently

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

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