Marketing Insider Group

OCTOBER 21, 2019

But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. After all, your other marketing activities depend on great content. Look to existing content and aim to improve on it. Examine Existing Content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Hubspot

MAY 6, 2020

In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Convince & Convert

AUGUST 4, 2015

The Social Fresh Conference has changed over the years, but its core has remained the same: Individual experts speak about very actionable content in an intimate setting. They’ve added intensive workshops, but the two main days are still one-track with everyone in the same room. Our customers are logged into Facebook every day.

Communities 139

Communities Facebook Paid Search Agency Skype 139

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Anyword

OCTOBER 7, 2022

Want to generate a Facebook Ad using the AIDA copywriting framework, a playful tone of voice, and tailored it to a specific target audience? Enjoy a more streamlined copy generating process and get even more tailored content with the help of Anyword’s AI. Well, now you can!

AIDA 98

AIDA Product Copywriting Facebook 98

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. But you have to own that in your content.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Buffer

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. ” And that should be a big worry for Facebook.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Anyword

AUGUST 11, 2022

Check out our Anyword Workshop video for the full rundown of how you can easily edit your copy variations inline! Join our Facebook community for access to exclusive content and to connect with like-minded performance marketers, sales teams, and other copywriting professionals!

Copywriting 98

Copywriting Communities Features Course 98

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

ClearVoice

FEBRUARY 4, 2021

This blog series aims to dive into behavioral science findings so marketing and content creators can create nuanced marketing materials, based on evidence-based consumer psychology. If you watch Ryan’s World at Build-a-Bear Workshop , you can see the excitement in Ryan’s eyes as he customizes a new bear.

Effectiveness 145

Effectiveness Fulfillment Pricing Price 145

Brandpoint

JANUARY 29, 2020

” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.” In the description of your workshop, it states “the best focus group lives in the world of social media.”

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Chris Koch

AUGUST 5, 2011

Recently, I was preparing a workshop on social media for an ITSMA client. The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Marketing Insider Group

SEPTEMBER 25, 2019

You probably feel like the sooner your agency acts with marketing tactics like emails , blogs, and content offers, the sooner the marketing ROI will roll in. Among other brand elements, branding discussions and workshops you have with your agency should establish your company’s: Brand and product names: Simple but important.

Paid Search Agency 269

Paid Search Agency Advertising Agencies Brand Identity Branding 269

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Martech

FEBRUARY 24, 2022

With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns.

Planning 133

Planning Advertising Agencies Paid Search Agency Mobile Advertising 133

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Program Recognition: Purdue-Simplilearn Joint Post Graduate Program Certification; Co-created with Facebook. Fees: $3249.

Course 115

Course Paid Content Marketing Analytics Tools Work Management 115

Onalytica B2B

DECEMBER 11, 2017

based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations. As Executive Director of U.S.-based

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Webbiquity

MARCH 8, 2018

They then get a following who are genuinely interested in the content they post, rather than voyeuristic followings of celebrities. These types of micro-influencers will be even more influential as their content will naturally use the language of your everyday customers, meaning their content—and your products—are especially relatable.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Optinmonster

MAY 20, 2022

The ads shown on Facebook or Instagram vary based on which “stamps” a user has in their passport. When that visitor leaves your website, the cookie tells Facebook (Meta) to show your ads to that person. The Facebook retargeting pixel is an example of offsite retargeting. Searching for content. Types of Retargeting.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Anyword

OCTOBER 4, 2021

It’s all about understanding their trouble areas and generating content that resonates with their specific requirements. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points. Facebook Ads. Blogging is about helping your clients in solving their problems.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

ConvertKit

JANUARY 27, 2021

Jessica Abel uses an email to direct attention to the waitlist landing page of her Creative Focus Workshop in the examples below. Since the landing page relates to the very problems that Jessica’s subscribers signed up to learn about, promoting the workshop there is a natural fit. #2 Image via Jessica Abel. 3 – Social media.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Zoominfo

JUNE 12, 2019

Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Aside from the obvious sales insight and best practices, Trish injects humor and wit into her social media content. Trish Bertuzzi ( @bridgegroupinc ). Twitter Followers: 22.9k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Hubspot

JULY 25, 2018

A Busy Week for Facebook. Facebook's name has been in the news quite a bit over the past few days, from controversial interviews from its CEO, to new controversies around its content moderation practices. Facebook in China. Read full interview >> Speaking of Content Moderation. earlier in July.

Facebook 47

Facebook Google CAN-SPAM Work Management 47

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Across webinars. LinkedIn posts.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

KoMarketing Associates

JANUARY 26, 2017

From content analysis to A/B testing and marketing psychology, each speaker will be delivering 10 minutes of data goodness. Session : Content Repurposing. What makes this year even more special is I’ll also be holding a Content Marketing Workshop the day before the show starts. Session : Content Marketing Workshop.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Optinmonster

APRIL 29, 2022

Please use the table of contents to navigate to the section that interests you most: Table of Contents. Teach a Group Workshop. You can connect with lots of potential customers by teaching a workshop or class. The workshop participants get a chance to learn something and see that your business can help them.

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Convince & Convert

SEPTEMBER 30, 2021

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Comment and engage in content in a relatable way. Comment on and engage with content and conversations, even if it’s not directly related to your sales effort.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Content Marketing Institute

DECEMBER 17, 2018

HANDPICKED RELATED CONTENT: Is Your Corporate Culture Conducive to Content Success? How do you create content that truly connects with and builds a community with a diverse audience, especially in a niche market? HANDPICKED RELATED CONTENT: It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

Optinmonster

DECEMBER 28, 2023

OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. Post articles and in-depth content on Facebook.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Pam Didner

SEPTEMBER 8, 2021

I’ve talked about many of these elements in my blog posts, webinars, podcast episodes, workshops, and sessions. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Plus, she puts everything into a framework that’s easy to comprehend. It’s complimentary!

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. At a minimum, you should create event pages on: Facebook Events. Collaborate with your speakers to produce teaser content. Linkedin (if it’s a business event).

Buzz 156

Buzz Social Media Media Conference 156

FMG Suite

MAY 11, 2021

We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Creating blogs helps you customize content that is specific to your niche and your clients’ unique needs. So we always encourage them when we’re boosting posts on Facebook.”.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. Use customer-centric content to establish authority and interest.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Share this on Facebook.

Work Management 100

Work Management Marketing Management Service Content Marketing 100