The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. A Webinar email should be about the reader, not the company hosting the event.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. With 1-to-1 email, the “from” name is obvious: it’s the author of the email!

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 98

Deliverability Optimization CAN-SPAM Content 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

MARCH 9, 2022

A personalized email will rise above the noise and engage the reader’s attention. ” Hendricks is the founder and CEO of Ergo, a content automation platform for email that is trying to solve the puzzle of how to personalize at scale. .'” He has a long career in email. Containers, not content.

Ideal Customer Profiles 122

Ideal Customer Profiles Content Bandwidth Marketing Automation Services 122

ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Page Contents Toggle When are the deliverability changes happening? Why are the email deliverability standards changing? If you send over 5000 emails in a 90-day period, then you fit into the category of a bulk sender.

Deliverability 104

Deliverability Cold Calling Click Rate Guidelines 104

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: I want to have an email program that generates leads for telecommunications.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Benchmark Email

JANUARY 2, 2024

On average, your subscribers receive and send over 121 emails per day. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). So, what can you do to win their attention and engage with them?

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Transactional Emails (Welcome, Thank you, Confirmation). Informative B2B Emails. Transactional Emails.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 131

Email Marketing Automation Tools Planning 131

Benchmark Email

NOVEMBER 8, 2022

From the subject line to the email body, compelling and engaging content is one of the strong pillars that define the success of your email marketing strategy. However, there’s a method to the madness and a few things needed to create a successful email.

Tips 105

Tips Advertising Benchmark Content Email Marketing 105

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Benchmark Email

OCTOBER 4, 2021

We all know that email marketing is a powerful tool. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting. The solution to this is simple –… The post How to Include User-Generated Content in Your Emails appeared first on Benchmark Email.

User-Generated Content 137

User-Generated Content Generation Advertising Benchmark Content 137

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Content 87

Content Bundling Display Segmentation 87

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

SendGrid

NOVEMBER 7, 2022

Follow these email content creation best practices to see everything from your open rates to your bottom line go up and to the right. The post 13 Email Content Creation Best Practices appeared first on SendGrid.

Practices 95

Practices Best Practices Open Rate Content 95

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Hence it is rightly said, ‘ Content Is The King.’. Content Marketing.

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Stevens & Tate

NOVEMBER 10, 2023

One obvious answer is to tap into the power of email personalization. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever. Still, personalized content doesn’t exist in silos.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Benchmark Email

OCTOBER 17, 2023

Personalized email content has become a cornerstone of effective email marketing. Striking a balance between… The post Striking a Balance: Personalized Email Content vs. Privacy Concerns appeared first on Benchmark Email.

Privacy 59

Privacy Personalization Advertising Benchmark Content 59

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 133

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 133

Martech

NOVEMBER 11, 2021

Litmus, the email marketing platform which provides optimization and collaboration tools, has acquired U.K.-based based Kickdynamics, an AI-powered content automation and product recommendation solution. The move will enable Litmus customers to create personalized email content at scale. Why we care.

Automation 99

Automation Content Acquisitions Template 99

SmartBug Media

JUNE 15, 2023

Are you looking for an efficient yet effective way to create a marketing email? With HubSpot’s Content Assistant , powered by artificial intelligence (AI), you can quickly and easily compose and optimize your marketing emails. Let's walk through the steps to using HubSpot's Content Assistant to write a marketing email.

Marketing AI 98

Marketing AI Hubspot Email Marketing Content 98

Benchmark Email

APRIL 18, 2023

AI-generated content is everywhere. Small teams and business owners have so much to do, and oftentimes creating content can fall toward the end of the list. Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all.

Advertising Benchmark 74

Advertising Benchmark Email Campaigns Campaigns Generation 74

ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 141

Email Marketing Deliverability Opt-out Content 141

Benchmark Email

MARCH 31, 2022

Think of a day you willingly shared your email address on a website. What drove you to share the email without hesitation? Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer.

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133