Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content.

Curation 97

Curation eCommerce Business Content 97

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. The answer is YES.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Scoop.it

APRIL 7, 2020

Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . But most people, generally, don’t think that content curation is quality content.

Curation 113

Curation Content Internet Marketing Outreach 113

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about how you consume content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. You’ll be respected for your knowledge since you’re finding just the right content your target audience needs.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Marketing Insider Group

APRIL 11, 2023

Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right?

Google 229

Google Generation Guidelines High Quality Lead 229

Scoop.it

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Defining a Curated Newsletter. Advantages of Curated Newsletters. Pick a topic.

Curation 85

Curation Newsletter Business User-Generated Content 85

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Moz develops SEO software tools and regularly hosts webinars to train business owners on web development, SEO, and analytics. You can also do that with traditional content marketing methods.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

Generation 100

Generation CAN-SPAM Domain Content 100

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But does this confined approach to SEO still get results today? Conduct a content gap analysis.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. Why content curation works for corporate communications.

Curation 74

Curation Press Paid Search Agency Content 74

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Contently

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. SEO for Content Course.

Resources 195

Resources Content Marketing Lead Gen Course 195

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. Understanding YouTube’s SEO Ecosystem. Perfecting your YouTube SEO strategy.

Youtube 196

Youtube SEO Keywords Tagging 196

Webbiquity

SEPTEMBER 10, 2020

Including Bing in your SEO strategy can help boost your rankings by 35%. When hiring a professional SEO services company to manage your SEO strategy, make sure they can demonstrate expertise in optimizing for Bing. Is your site content unique and useful? Is the content indexed? What’s the engagement like?

Practices 187

Practices Organization Best Practices Content 187

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Conductor

DECEMBER 2, 2021

As marketers, we identify insights, make content and optimizations, and measure the impact. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI. The faster and more agile your content and SEO workflows are, the more customers you reach.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.

Marketing AI 112

Marketing AI Curation Marketing & Strategy Marketing 112

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

seo.co

FEBRUARY 15, 2022

If it works for them, should you use clickbait as part of your SEO strategy? content calculated to maximize reader clicks, attention, and shares. When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Not much in the content world has changed.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Scoop.it

FEBRUARY 9, 2023

In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation. Now, this is not just about content like blogs, it’s also about all online and even offline content pertaining to your brand, social media, email, video content, and more.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Ahrefs

MARCH 25, 2024

Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad … Read more › Very few blog posts create new information.

Curation 75

Curation Content Marketing Websites SEO 75

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. You want to make sure your content is reaching its intended audience. It’s not enough to hit “Publish.”

Distribution 52

Distribution Paid Content Content Planning 52