SEO and Content: Can SEO drive “viral?”
grow - Practical Marketing Solutions
JANUARY 14, 2015
I have been thinking about this question: “What is the relationship between SEO and content?” ” Content is critical for SEO … but is SEO critical for content transmission? couldn’t quite sort out this relationship between SEO and content … until now (I think). Can SEO make content go viral?
SEO and Content Marketing: A Love Story
Writing on the Web
MAY 15, 2015
Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. SEO and CM are distinct yet inseparable. CM is content.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.
5 Overlooked Content Marketing Assets That Can Influence SEO
NOVEMBER 12, 2015
Ratings and reviews can be important for SEO and PPC. This experience got me thinking about where B2B marketers may miss out on SEO opportunities because there isn’t a direct connection to SEO performance. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts.
15 SEO Tips And Tricks To Improve Your Content Marketing
B2B Marketing Insider
NOVEMBER 20, 2015
On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? The post 15 SEO Tips And Tricks To Improve Your Content Marketing appeared first on Marketing Insider Group. Content Marketing
SEO for content marketing: beyond what’s on the page
AUGUST 20, 2015
Great SEO work is about more than just the content on the pages of your website. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. The more prolific and popular your social media efforts, the more search results will reward you and the more return you’ll see on your SEO investment. Social Matters. Mobile Matters.
17 Helpful SEO Tools and Tool Reviews
JULY 29, 2014
For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. Merely posting any video onto YouTube though will not generate desired results. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Watch video }.This
Evangelizing a Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. Content Marketer ). Speed thrills.
5 Predictions for SEO in 2016
DECEMBER 28, 2015
Ever watched a big SEO update roll out? But there are several SEO trends that continue to gather more and more steam, and they will probably shape 2016 in one way or another. 1. User engagement is SEO 2.0. It included content formatting, readability scores, and other design and usability factors. Good – or even great – content is essential.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. eMarketer ). seconds.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” In Search of SEO?
Staffing and Launching Your Content Marketing Program
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.
Why SEO is just the start for digital marketing
APRIL 11, 2016
With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Which is why focusing solely on SEO and traffic metrics is a mistake. So let’s talk about how your website can help turn the attention your SEO is earning you into clients.
10 secrets to research the best SEO keywords
MAY 16, 2016
SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly.
SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
grow - Practical Marketing Solutions
MARCH 24, 2013
29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey ). Ethical issues pop up when you outsource your blogging, especially when the goal is SEO. The ethics of outsourcing content isn’t black and white. There’s a spectrum of SEO ethics, ranging from the easy (but shady) to the difficult (but pure). Blogging is work.
How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
APRIL 4, 2016
Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot. Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies. SEO search search engine optimization seo best practices
Content Marketing Playbook: Strategy and Roadmap
ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content.
9 Ways To Improve Your Content Marketing SEO Ranking
B2B Marketing Insider
FEBRUARY 4, 2016
Content marketing for SEO ranking is still a major priority for marketers across brands. According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […]. The post 9 Ways To Improve Your Content Marketing SEO Ranking appeared first on Marketing Insider Group. Content Marketing
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Google+: No.2
Making SEO a Priority During Website Launch Planning
JANUARY 8, 2016
You might be tempted to skip this step or plan for only the SEO section of the project if that’s your role, but trust me you’ll be missing out. SEO Considerations. Thinking about SEO before you launch will benefit you in a few ways. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking.
Content Methodology: A Best Practices Report
Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.
The state of the nation on SEO, content strategy and earned media
grow - Practical Marketing Solutions
JANUARY 20, 2015
Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden : Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content. ” You mentioned SEO a few times.
The SEO Journey – How long before you start seeing results?
MAY 5, 2015
Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? It comes from misunderstanding the current nature of SEO and it is stuck in the rudiments of what SEO used to be. Old vs. new SEO. In the past, SEO was about identifying the best keywords for businesses. How long SEO takes to work. Month #2.
SEO Isn’t Mystical
OCTOBER 8, 2015
What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. and that will help your SEO.
You’ve Discovered SEO Keywords, But What’s Next?
APRIL 4, 2016
Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions. Act on Keywords.
Study: How Much of Your Content Marketing Is Effective?
Copyright © 2015 Contently. contently.com By Jordan Teicher Study: How Much of Your Content. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. Our content measurement survey from. 68% 16.7%
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Create link-worthy content.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.
B2B SEO Strategies for Multilingual Web Content
FEBRUARY 9, 2015
It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. That said, several factors should be considered when implementing multilingual content in the B2B website.
3 Ways B2B Companies Can Maximize Existing Content for SEO
FEBRUARY 18, 2014
While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Video Content. Change in the SEO industry is inevitable.
B2B Marketing Trends for 2016
They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.
Your SEO could be wrong…
MAY 4, 2016
Has an SEO ever ruined your carefully crafted copy? Let me tell you a story… Once upon a time, I worked with an agency client that outsourced their SEO. The SEO researched the keyphrases, inserted them, and took the copy live. But here’s the problem: The SEO shoved in words that made the copy sound dumb. Did they like the content? ” Why?