Reason 1:  Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative. Reason 2: Because curated sites draw search engine traffic, they aid SEO strategies. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). MORE >>

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Doing content curation right takes a lot of time and requires almost as much investment as creating original content. MORE >>

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. Three weeks ago I published Three Reasons Content Curation is Overrated , my reaction to research published on eMarketer and advice we frequently see about curating content in order to establish thought leadership. That doesn’t mean curation is not valuable. MORE >>

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Content Curation is NOT a Strategy. still use Rohit Bhargava’s 2009 definition of a content curator : Someone whose job it is  not to create more content , but to  make sense of all the content that others are creating. MORE >>

Google search SEO content curation curatorMy grandmother – she was born in 1895 – could not believe people would ever be able to land on the moon. She was convinced it was impossible and it would never happen. My grandmother turned out to be wrong. On July 21, 1969 Neil Armstrong was the first man to set foot on the [.]. MORE >>