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Why You Should Invest In Content Curation

ScribbleLive

When it comes to creating content, marketers and publishers face a number of challenges. For example, the  Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? Save time.

5 Things Spotify Can Teach You about Content Curation

ScribbleLive

And what the heck does it have to do with your content strategy? When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Content Marketing

Three Reasons Content Curation is Overrated

Digital B2B Marketing

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders. In Summary Is curation valuable?

4 Examples of Content Curation Done Right

It's All About Revenue

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Curation is an investment multiplier, a way for any firm to enhance brand awareness.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? Keeping your content safe. Safe curation. Fair use and visual content. Only it won’t.

People Curation

Aggregage

I just finished reading a great post by Ville Kilkku titled:  Klout, Triberr, paper.li, and the future of content curation.  It made me realize that people curation should be a lot of what we are really talking about here.  Individual content curator tools – example scoop.it. Crowdsourced content curation (Digg and StumbleUpon). Curation

Content Curation in Practice

Avitage

An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire.  Always be acquiring ideas and inputs for new content. We call this content curation when content originates from a third party source (this link is an example of one use of curation). copied the link into our content inventory (you have one of these, right?). My day started like most days. opened and read email, a few blogs and checked out Twitter streams. So, what did I do?

How to Use Content Curation to Overcome the Top 5 Content Marketing Challenges

Modern B2B Marketing

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Whether or not that’s your brand depends on the quality of your content. But more than that, content marketing helps you build relationships. The Power of Curated Collections.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

4 Steps to Content Curation for Inside Sales Reps

Sales Prospecting Perspectives

However, clearly there is not enough time in the day for us to be constantly creating brand new content from scratch, nor is it necessarily beneficial to do so. healthy content marketing mix involves a significant portion of 3 rd party content sharing in addition to original thought-leadership pieces. Step 2: Find Content. Step 3: Content Delivery.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. Using Social Media for Content Curation.

B2B Content Curation: More than a Guilty Pleasure

emedia

Discover how and why to use content curation as a vital part of your content marketing mix here. In a world inundated with lots of content and few fresh ideas, content curation is quickly becoming a regular part of the average brand’s content marketing mix. Learn how and when to use content curation to keep your readers engaged with your brand. Content Networking Content Curation Content Creation Engagement Blog Blog Post Audiences Homepage B2B Resources

The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable. But the path to value from your curation is a winding one.

Forget Content Curation, Focus on Original Content in 2012

Junta 42

Brands and media companies have been “curatingcontent for centuries, but 2011 saw the phrase content curation rise near the top of the content marketing stack. I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012. Content Curation is NOT a Strategy.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Content Curation, No Longer a Buzzword

CMO Essentials

Content curation has gone from buzzword to mainstream tactic that content marketers have implemented regularly in their marketing strategies. 92% of content is created in-house by marketing teams these days, and while original content is preferred, it can prove tedious as well.  You’re making it simple for your audience to find good, relevant content.

Social media content discovery and curation for the win

Biznology

There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. SOCi is a unique service.  It’s a little like content-farming. If you’re not happy with the content-à-porter they offer, you’re in luck.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. The Week  (@ TheWeek ) – if you’re looking for content curation in practice and some pretty excellent coverage of all the news across just about every category,  The Week  fits the bill.

Are Content Curators the power behind social media influence?

grow - Practical Marketing Solutions

Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. It’s unclear where exactly these Curators are drawn from in the traditional triangle, but according to ExactTarget, 65% percent of them are creators.

3 Free Content Curation Tools That’ll Enhance Your Social Posts

Vertical Response

Coming up with relevant and interesting content to post on a regular basis (that isn’t just about your biz) requires a little extra time. At this point, you might be thinking that you don’t have time to sit around, browse the web, find great content and then post it to your social media accounts. You can use curation tools. These social media tools find or suggest content that your audience will like and make it easy for you to share it. Swayy is focused entirely on social media curation. As mentioned, Hootsuite is not just a curation tool.

Content curation: overview, benefits, goals and tools

i-Scoop

One of the hot topics in content marketing is content curation. Whereas content marketing in the strict sense mainly revolves around identifying, creating and sharing content in order to meet business goals and what audiences want across […]. Content curation It can play a role in achieving various goals, depending on how, where and why you use it.

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. Business Blogging Content Marketing

15 Key Facts about Content Curation

Writtent

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It. Curation Is Social.

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. To me, content strategy is all about focusing on the needs of our audience. Content Marketing

How to Select Shareable Curated Content

LEADership

As much as you might want your business’s blog or social media account to post amazing, completely original content multiple times per week, sometimes that can be unrealistic. One option is to curate carefully selected content from third parties that will interest your audience. Siege Media has created an infographic that outlines the finer points of curating roundup posts.

Content Curation for Lead Nurturing

Modern B2B Marketing

Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. The Content Challenge. This is called Content Curation.

Best Content Curation Tools for Entrepreneurs and SMBs

Writtent

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts has a curator. Content Creation Marketing Tools

Content Curation: How to Become a Thought Leader

Writing on the Web

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Digg this!

How a Knowledge Discovery Program Elevates Your Content Curation

Hubspot

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems. Content Marketing

11 Must-Have Content Curation Best Practices [Free Webinar]

WindMill Networking

Several years later, content curation is poised to do the same thing for thought leaders: Those who are able to curate the “best of the best” of content in their niche […]. 11 Must-Have Content Curation Best Practices [Free Webinar] by Neal Schaffer - Maximize Social Business. Content MarketingThe social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Author information. Neal Schaffer. Neal Schaffer.

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Parenting.

How Content Curation Can Drive Traffic

WindMill Networking

Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation

11 Best Practices for More Effective Content Curation

Hubspot

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. 11) Prioritize content from partners and prospects. ?Might

#BWENY Session: The Future of Content Curation

Ad Your Comment Here

Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. EL: Curation is the ability to create content and share it with others. content production Curation

[Podcast] What is Curated Content?

Volacci

Volacci Marketing Expert Leigh Carver answers the question, "What is Curated Content?" in this brief, informative podcast. This is the first in a three-part series describing the "what", "why" and "how" of curated content. Are you considering adding curated content to your marketing strategy? So what is curation? See you then!  .

10 Hacks for Content Marketers Who Have Little Time

B2B Marketing Insider

Yes, this entire content marketing thing is great. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group. Content Marketing Content content curation content marketers guest blogging Social Media

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

Marketri

Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. You can imagine my surprise after researching this topic, only to discover that I was already curating content on a regular basis! It essentially curates content for you!

Use Content Curation to Create Leads on LinkedIn. Really!

NuSpark

That’s why content marketing has taken off; it’s a way to communicate a problem/solution to a prospect. Let’s take social media advertising out of the discussion and talk about generating leads via content sharing and curation.  Just be careful and make sure your emails are focused on good content.  The post Use Content Curation to Create Leads on LinkedIn.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

Earth Knowledge takes curation to a new level. One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. Earth Knowledge is an example of nearly pure curation. The site operators don’t create any original content. Uncategorized curation Earth Knowledge