Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

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Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. Image Source: Giphy Our secret weapon for success is to include zero-party data. Engagement.

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Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. You can also do that with traditional content marketing methods.

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Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

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Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. How often does your marketing team produce content based on internal opinions or requests?

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Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

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Buffer

SEPTEMBER 1, 2022

In terms of value, I think the most valuable content medium for me has been the podcast, but they all go together. So beyond the shorter-form Twitter content, I could also be in my audience’s inbox and share more in-depth thoughts. That is also what makes content pop. And that's a recipe for failure, in my opinion.

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Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. But that is, in our opinion, a losing proposition.

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Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

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Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. But how can we ensure that AI-driven content is used responsibly? What is Authenticity? Copyright Office.

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Scoop.it

AUGUST 29, 2019

Content distribution. What if only a few employees are willing to share your content? The potential reason for that is simple: your employees don’t want to only share your company’s content. Sharing content from third-party sources. Why employee advocacy works with content curation. Attracting new recruits.

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Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. But conventional product-led content puts a product front and center by talking about it directly — think tutorials and template libraries. Instead, these resources go to rot in digital archives.

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B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? The act of finding great content and linking to it, he says, is a fine idea. It’s simply the output of an aggregation serf.

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BDB

MARCH 28, 2023

The most prolific thought leaders typically wield a combination of unconventional thinking, strong opinions, authenticity, influence and a drive to challenge the status quo. Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them.

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Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

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SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Attend Generation X, Y and Z summits, networking and learning events.

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Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Get reader input.

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Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

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Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Capillary Technologies’s AskAira is an AI-powered content assistant which suggests appropriate messaging and personalized content to improve customer loyalty.

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ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

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Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration. Ready to take your customer experience to the next level?

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Marketing Insider Group

OCTOBER 23, 2019

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship. The challenge for marketers is two-fold, first, content is not enough; content produced must stand out.

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Onalytica B2B

APRIL 3, 2018

What kind of content do they tend to post? Is it written content or picture content? They have an abundance of knowledge and something to bring the table if you were to work together on some content that both of your audiences will love. They publish content that is relevant to particular topics.

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Martech

JULY 6, 2023

Yext ’s Yext Content brings AI to its headless content management system. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Brightspot CMS integrated Open AI into its content management system.

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SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Attend Generation X, Y and Z summits, networking and learning events.

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Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Some of the processes used to achieve this include: Content categorization : Create a document summary based on linguistics. Sentiment analysis : Identify mood and opinion of the text or speech.

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Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

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Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

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Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Black Tech Talent aims to increase the talent pool of Black technologists by curating culturally specific content, resources and job opportunities! Iowa State Cyclone Fan, Opinions are mine.

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Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Likewise, the health and long-term viability of our knowledge ecosystems is dependent on diversity of ideas and opinions.

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Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

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Scoop.it

FEBRUARY 16, 2023

But here are just three reasons why testimonials matter when it comes to your content marketing plan. Questions for your testimonial campaigns Now that you understand the benefits of testimonial campaigns, let’s talk about how you can actually get those testimonials for your content. Most people trust their friends’ opinion.

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Directive Agency

APRIL 26, 2023

Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers. This type of content establishes your credibility and encourages your followers to engage with your posts. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too!

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Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

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xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? Buyers follow thought leaders to gain insights, formulate ideas and opinions. ENGAGE EARLY INFLUENCE EARLY.

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Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Content marketing is about the needs of your audience.

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Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority. com Content curation may also help with building brand authority. com Content curation may also help with building brand authority.

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