ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Your content —and brand — go viral. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO.

Creativity 85

Creativity Optimization SEO Content 85

Marketing Insider Group

FEBRUARY 14, 2023

Now let’s talk about the icing on the cake: creativity. 8 Methods to Writing Creative Email Subject Lines 1. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! and urgency (offer ends at midnight).

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 96

Creativity Content Companies 96

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 112

Marketing AI Efficiency Creativity Copywriting 112

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Google treats AI content like any other, focusing on quality and relevance.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Content Marketing Institute

AUGUST 30, 2021

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute.

Creativity 142

Creativity Content Marketing Content Paid Search Agency 142

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. The content allows experts to describe what inspires them to get up and go to work every day. Ranked No.

Creativity 167

Creativity Examples Content Marketing Planning 167

DivvyHQ

MAY 7, 2021

Is AI going to replace creative content producers? But just how creative can AI get? Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers. I used to say, “no way”. Now, I’m not as confident in that thought.

Creativity 136

Creativity Content Advertising Agencies Resources 136

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 255

Creativity Paid Search Agency Advertising Agencies Planning 255

DivvyHQ

MAY 10, 2022

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy Rodriguez, VP of eCommerce at Shift4Shop, offers some creative ideas and tips that will turn your eCommerce marketing from boring to brilliant.

eCommerce 107

eCommerce Creativity Content Tips 107

DivvyHQ

APRIL 25, 2023

Which skills or talents are most important for content creators? In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness.

Creativity 80

Creativity Content Process Copywriting 80

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies. Let's take a look at some best practices and some common pitfalls.

Creativity 118

Creativity Practices Process Generation 118

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Choozle

NOVEMBER 7, 2023

seconds on mobile content, the competition for engagement is fierce. We emphasize that creative should not be an afterthought but a fundamental pillar of effective advertising. Great creatives can boost media performance and maximize outcomes. With users spending an average of just 1.7

Creativity 82

Creativity Funnel Advertising Digital Marketing Funnels Mobile Advertising 82

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

Creativity 79

Creativity Tips Digital Asset Management Product 79

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 92

Marketing Attribution Creativity Analytics Paid Search Agency 92

DivvyHQ

APRIL 26, 2022

We are all aware of how difficult, tedious, and often mundane creating content can be. Perhaps you need to help get the creative juices flowing! There's always research to perform, outlining to do, writer's block to avoid, etc. It goes on and on. Your team feels this more than you might imagine.

Creativity 70

Creativity Promotion Content Research 70

ClearVoice

JULY 3, 2023

In today’s world, ongoing content creation is key to attracting and retaining customers. Content ideation provides a framework to help you generate and evaluate new content marketing ideas. Understanding Content Ideation So what exactly is content ideation , and why is it so important?

Creativity 52

Creativity Bandwidth Content Keywords 52

Sprout Social

DECEMBER 7, 2023

And by introducing the TikTok Creator Fund back in 2020, the app aimed to provide financial support to top-tier content creators. In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. What is the TikTok Creativity Program?

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Content and Inbound Marketing. Optimized Landing Pages.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Table of contents: Are Instagram ads really worth it? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand.

Creativity 95

Creativity Examples Ads Advertisements 95

Content Marketing Institute

DECEMBER 23, 2021

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary.

Creativity 141

Creativity Content Marketing Content Paid Search Agency 141

Contently

MARCH 3, 2020

Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. You can still publish content at the speed of news. Want to learn more?

Creativity 183

Creativity Fulfillment Paid Search Agency Transparency 183

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 107

Marketing AI Storytelling Content Budget Programs 107

Martech

MARCH 21, 2023

Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content. ” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Adobe’s generative AI. Get MarTech!

Marketing Attribution 99

Marketing Attribution Creativity User-Generated Content Analytics 99

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. It has the potential to set off a shockwave that’ll hurt the content world at large. Many freelance creatives didn’t want to be employees.

Creativity 218

Creativity Studies Classified Ads Storytelling 218

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 114

Advertising Agencies Creativity Advertisements Advertising 114

Atomic Reach

MARCH 5, 2024

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency.

Creativity 52

Creativity Advertising Agencies Paid Search Agency Ad Agencies 52

Adobe Experience Cloud Blog

JUNE 2, 2020

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation.

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115