Martech

JANUARY 19, 2023

I recently helped a team clean an Excel file with hundreds of contact requests structured in the worst way possible. If someone wants the facts about B2B marketing, they should go to Wikipedia. Cleaning data Marketers have a love-hate relationship with Google Sheets. AI — and even ChatGPT — can help you here.

Marketing AI 130

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 130

Hubspot

DECEMBER 19, 2019

That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Make a Wikipedia and Wikidata page. Creating a Wikipedia page is actually fairly intuitive.

Google 67

Google Wikipedia Clickthrough Ideal Customer Profiles 67

KoMarketing Associates

JUNE 26, 2018

B2B organizations can update local addresses, hours of operation, contact information, and logos within this Google platform. Wikipedia Entries – this type of result is more common with publicly traded organizations in particular. Some of the other more common types of content we see include the following.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Exo B2B

JUNE 29, 2023

According to Wikipedia, branding is “a kind of brand power. Feel free to contact us to discuss this in more detail and share your thoughts. You need to think in terms of your commercial, corporate and employer brands as a whole. You have to stop working in silos as if brands were separate entities. This is especially true in B2B!

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

seo.co

JANUARY 18, 2022

To populate its Knowledge Graph entries, Google scours the web for information, looking for microformatting on sites and pages with extremely high authority, like Wikipedia articles. Contact us today! Conclusion. The post Knowledge Graph: How to Optimize Google Knowledge Panel for SEO appeared first on SEO.co.

SEO 105

SEO Google Optimization Lead Scoring 105

Content Marketing Institute

DECEMBER 5, 2018

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. Contact attendees to events for firsthand accounts. Use those words and phrases in your searches too.

Peer-to-peer 103

Peer-to-peer Wikipedia Content Paper 103

seo.co

JUNE 16, 2021

They can do so more easily when potential guests contact them offering to appear on their shows. Use Wikipedia. Wikipedia allows users to edit and create entries themselves. When creating or editing a Wikipedia entry, users typically need to cite their sources. Repurpose Content.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

ClearVoice

AUGUST 20, 2021

into your search engine offers a knowledge panel with a business overview, customer service contact information, when the company was founded, and by whom. Google finds content for knowledge panels in two ways: Various open sources from the web (such as Wikipedia or other third-party resources). Typing “Nike” or “Nike Inc.”

Google 52

Google SERP Wikipedia Advertising Agencies 52

seo.co

MAY 10, 2021

If your competitors are way ahead of you in terms of backlinks, contact us and we’ll help you improve your backlink profile. Then, when you resolve someone’s concern, thank them for expressing their concern and let them know to contact you again if they have any further concerns. Create content you can link on Wikipedia pages.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Biznology

APRIL 3, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

seo.co

JULY 19, 2021

This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. If you would like to take the next step in creating the perfect website for your brand, contact us today to speak to a member of our team.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

DiscoverOrg

JANUARY 22, 2019

has at least 75,000 employees according to the United Nations Global Compact and 86,000 according to Wikipedia. Business professionals working outside of North America sign up for LinkedIn at a much lower rate. For example, Poczta Polska S.A. But they only have 2,668 on LinkedIn. But that’s not most of the companies.”.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

KoMarketing Associates

FEBRUARY 10, 2021

This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). Please share your thoughts with us on LinkedIn , Twitter , or contact us directly to learn more! This is the presentation of information from the Knowledge Graph.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

SEPTEMBER 14, 2017

Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum). Forum managers respond to filter out advertisements that they think have a negative influence on user experience.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Hubspot

MARCH 26, 2018

This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions. Think about a site like Wikipedia, for example. The Wikipedia page for the term "marketing" contains a whopping 711 links. The tool will look for things like an SSL certificate. Cost: Free.

SEO 101

SEO Tools Domain Wikipedia 101

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

KoMarketing Associates

OCTOBER 20, 2013

To win with content marketing: "Be the Wikipedia for your industry & the best teacher" @thesaleslion #mpb2b. 57% B2B buyers process before contacting a salesperson. Having an email address is not a lead – it's a contact via @wowjim #mpb2b. " — @TheSalesLion #mpb2b #inbound.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Biznology

NOVEMBER 8, 2010

Image via Wikipedia. I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. I spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Social Media 80

Social Media Media Wikipedia Forrester 80

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). Contacting a webmaster through their social media accounts shows them that you are an actual human being and not just a robot spamming them. Also, webmasters are often reluctant to list their email on their site and many times the only way to contact them is through social media.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

Biznology

JULY 30, 2012

Photo credit: Wikipedia. We also asked for the numbers of contacts with IT titles in a sampling of twenty firms in those SICs, ten large enterprises and ten small businesses. And the coverage was wide, meaning there seem to be plenty of IT names in a variety of industries for us to contact.

Enterprise Management 80

Enterprise Management Marketing Management Vendors SIC 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. Currently, it’s up the sales reps to take the initiative to send out the email.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Leadspace

JANUARY 4, 2016

According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.” Well, first you must find the right people in your target account, and you’ll need their contact information if you want to “communicate” anything.

Account Based Marketing 48

Account Based Marketing ABM Wikipedia Case Study 48

Outreach

MAY 4, 2018

Sales has always been a contact sport and Outreach has enabled us to contact so many more people than we could before. The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. Our activity increased by 6X in the first quarter of use and meetings were up nearly 50%.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Biznology

OCTOBER 8, 2012

Photo credit: Wikipedia. Putting your business address and contact information somewhere prominent on your front page makes it easy for customers to get in touch with you. There are many online directories that allow you to list your business along with contact information, photos and sometimes even videos. 3) Include Location.

Traffic 80

Traffic Marketing Websites Tips Small Business Marketing 80

Method and Metric

APRIL 17, 2020

This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Another great idea is to offer a question section at the end of each module so that students can contact you directly with questions. Breaking It Down. Now you have your topic, and the more niche it is, the better.

Course 59

Course Research Tools Broadcasting 59

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities. How LevelEleven took its prospecting to the next level.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

BOP Design

MAY 15, 2018

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Contact us today for a personalized consultation.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Writing on the Web

JUNE 8, 2010

For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. Facebook claims over 400 million active users. Twitter has 75 million accounts. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Biznology

JANUARY 12, 2011

Image via Wikipedia. Even telemarketers must be wary; an otherwise receptive contact may disconnect after seeing your company's getsatisfaction page is full of gripes. by Eva Lyford. Time was that when a customer came into your store, the purchase decision was made there. That's true no longer.

Social Media 80

Social Media Telemarketing Wikipedia Amazon 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). But you can’t compete on price with mail-order contact lens shops. Frames are one thing, but contact lenses and lenses require explanations for customers for getting exact measurements that aren’t always on the prescription. Or on selection either. And who is doing any service?

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? .    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Buffer

JULY 29, 2019

Woorank will tell you all these things about your social profiles: Engagement rates Profile descriptions Profile cover photos URLs and contact info. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. It’s almost like a full social media audit of its own!

Social Media 72

Social Media Social Marketing Media Dwell 72

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. At two HR contacts per site, using direct mail, we would have a mail plan of 12,000. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Tony Zambito

APRIL 28, 2010

Image via Wikipedia.   This simple tool spurred on civilizations coming in contact with each other, trade, and the introduction of goods never before seen.    This simple tool spurred on civilizations coming in contact with each other, trade, and the introduction of goods never before seen. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). Biographies of company contacts (OneSource). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Company SWOT analysis (OneSource). Whether the company conducts e-commerce (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. A deliberate contact strategy. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80