WebMarketCentral

MAY 12, 2009

Contact: Red(at)b2bcommunications.com Next: Cut B2B branding guesswork with a methodical 5 step system ** technorati tags: B2B branding strategy website design Rebekah Donaldson Cris Rominger B2B Communications Enquiro Research del.icio.us

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

NOVEMBER 26, 2008

In terms of the research, the links, and the thought put in behind it, this is an outstanding post. Search may not be recession-proof -links to a post Aaron wrote about a month ago where he provides research demonstrating how and why search marketing will remain strong through this downturn.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO, best practices would include but not be limited to: Conducting keyword research to identify high-volume, low-competition search terms. Second, mindful of this, great companies (and consultants) make constant tweaking and rethinking of current processes a part of their best practices. Producing clean code (e.g.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. After all, your navigation buttons are internal links, and descriptive text labels for internal links are still important for SEO.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. First, Pageflakes is working with schools and educational boards to help them organize their class schedules.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? What's the best method for approaching social media marketing?

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? Even better, each box in the chart links through to more detailed guidance on the specific topic from top search marketing blogs like Marketing Pilgrim on branding and exposure, SEO Book on competitive research tools, and Rimm-Kaufman on measurement.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

AUGUST 4, 2009

Also, it's available in full immediately for those willing to provide their basic contact information, or as a series of chapters to be distributed throughout the month of August for those who prefer to obtain the guide anonymously. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

OCTOBER 6, 2008

Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. An alternative explanation may be that the corporate culture in many organizations discourages precisely the type of risk-taking that is needed to significantly improve channel sales effectiveness.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

DECEMBER 17, 2008

10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Among their picks for great sites are the U.S. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

DECEMBER 20, 2007

social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. More than half of IT decision makers said it was extremely or very valuable to reach out to peers beyond their personal contacts when considering a technology purchase. tags: Web 2.0

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

OCTOBER 19, 2009

6 SEO steps for a website redesign by eVision Online Marketing Blog George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. Why do SEOs forget about REAL marketing?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier?

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

OCTOBER 1, 2007

There's much more, from Stefan Tornquist and Sean Donahue of MarketingSherpa ; Laura Ramos, VP of Marketing at Forrester Research ; Roy Young and Ann Handley of MarketingProfs ; and other B2B lead generation gurus. Great plans are worthless without great execution.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 6, 2009

What are some of the best tools and techniques for competitive SEO research? Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JANUARY 10, 2007

Correcting my earlier comments on Backflip , an online bookmarking and excellent research tool: it does indeed work with Firefox (or pretty much any other browser). Kenny Gorman sent me the following information: "Backflip indeed does work on Firefox. You simply have to create the 'button' by yourself.

Contact Marketing 20

Contact Marketing Tools Contacts Research 20

WebMarketCentral

NOVEMBER 18, 2009

As independent third-parties, trade publishers are in a unique position to conduct industry research. They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 17, 2009

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

AUGUST 5, 2008

Contact the blogger as the next step. Contact should be personal (use the blogger's name, refer to the blog directly, act like you've been there before), compelling (tell a great story) and of course relevant to topics the blogger normally writes about.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MARCH 16, 2009

Social Tagging Research and Reports. Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 23, 2007

social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog del.icio.us Here is the vendor perspective. tools, they're pushing the envelope on adoption. . _ tags: Web 2.0, tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. This is a "must bookmark" post for anyone conducting online research.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JUNE 23, 2008

In Reader Poll: Best Keyword Research Tools , search guru Lee Odden reports on the popularity of 15 keyword tools.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

JULY 25, 2007

. ** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

SEPTEMBER 18, 2008

your title, company and location) and to give them different ways to contact you. Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 After all, the two purposes of an email signature are to tell the recipient a little about yourself (e.g., signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

JULY 16, 2007

When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial. All three are more frequently referenced than paid analyst research (so.YouTube beats Gartner Group?). Need help with your messaging?

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

APRIL 24, 2008

You carefully research blogs using related keywords and competitor names to build a solid outreach list. Being social media savvy, you add blogger outreach to your PR plans for a new product launch. They simply weren't impressed, or worse, found deficiencies in your new product.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

SEPTEMBER 27, 2006

The genesis for this page was some client research on publications that target direct and catalog marketers. I figured there would be one place on the Web where I could find all of the publications in this category.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

NOVEMBER 5, 2006

All survey participants will receive a complimentary executive summary of the final report (due out around January), as well as 50% off the group's current research report, “ How Clients Buy: The Benchmark Report on Professional Services Buying and Selling from the Client Perspective ” in the RainToday store.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

AUGUST 21, 2007

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)."

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20