KoMarketing Associates

JANUARY 27, 2015

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. What worked well? What did not work as well and why? . What email marketing campaigns have we launched in the last three months?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. At the time, Edwards was working in broadcasting and his wife worked at AOL. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. If you work with a team, Buffer’s got you covered.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Webbiquity

APRIL 23, 2024

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Make them brief, captivating, and relevant to the information within.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! 19 Ahmad M. 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. But your lead magnets? High Value.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Engagio

SEPTEMBER 11, 2017

You can’t segment your accounts without it, can’t prospect without clean contact info, and can’t understand which outreach works without a solid measurement system. Kristen worked with her sales counterparts to look for sales leaders at SaaS companies. Setting the Foundation with Fresh Contact Data. Since Chorus.ai

Account Based Marketing 70

Account Based Marketing ABM Marketing & Strategy B2B Sales 70

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers! 24 Jeff Daniels, Ph.D.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Marketing Insider Group

JUNE 22, 2023

Several weeks or a few months is often enough to get the traction and information you need. How Does Automated Marketing Work? Your system captures the contact details in your CRM. However, they also want guidance due to the overwhelming amount of information out there. You don’t have to spend years on these steps.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Zoominfo

MARCH 24, 2021

Wait, are they working with bad data? In simplest terms, poor data quality is bits of inaccurate information. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Understandably, it’s frustrating for sales reps who must rely on inaccurate information to do their job.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

JUNE 13, 2023

How do you know which tactics work and who’s just blowing smoke? Check out what’s working currently. The hyper-personalization of digital experiences means you need to distinguish between mere contacts and qualified leads who truly need your service. To that end, one of the most critical metrics is cost per lead.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Webbiquity

JUNE 7, 2022

There’s no personal contact and they can’t “feel” the emotion you’re trying to convey. Companies should include as many contact channels as feasible on their sites. Regardless of the channel, it’s important to include a CTA that encourages prospects to provide their contact information or do business with you.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Diversity and Inclusion influencers!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Legal & IP influencers! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Health & Safety influencers!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Marketing Interactions

JUNE 23, 2017

Anyone who’s ever heard me speak on the subject of personas knows I’m passionate about the usefulness of every bit of information included in a B2B buyer persona. Reveal information needed throughout the buying process. Inform the tone, style, and voice for content. Finding such usefulness requires time and effort.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Security influencers! Contact Yaroth Chhay Score: 45.47

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

OCTOBER 31, 2023

Sometimes, they contain crucial information — like details about a meeting. If you’re still having trouble, it’s likely there’s some common denominator with the accounts that aren’t working. Your contact information, including your phone number. Confirmation emails are more than just a courtesy. Check your statistics.

Work Management 117

Work Management Marketing Automation Services Marketing Management Deliverability 117

Oktopost

SEPTEMBER 28, 2023

By having marketing teams and sales reps working together to raise awareness online, your brand will stand out to prospective customers and attract leads to your marketing ecosystem. Step 2: Your lead shares their information This is where sales teams can get to work. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

EMagine B2B Blog

DECEMBER 4, 2017

We love working with our clients to help their vision for their website’s design become a reality, and when that happens after months of collaboration, hard work and dedication we can’t wait to recognize them. Our team began working with OPIS at the beginning of this year because they needed to completely revamp their web presence.

Pricing 42

Pricing Price Service Marketing Websites 42

Semcasting

FEBRUARY 1, 2018

As digital strategies take over the marketing ecosystem, marketers need to know who to target and if promotional methods are working. Components of the history can include deterministic data elements such as age, income, purchase and age information for homes, cars and educational spend, as well as proximity to a store front.

Ad Frequency 60

Ad Frequency Ad Exchange Multi-Channel Transparency 60

The Lead Agency

MARCH 17, 2024

This information becomes the bedrock upon which successful marketing strategies are built. No matter the page, they should flow naturally as a next step for customers to submit their information. If they’re giving this information, there has to be a high return on the exchange. It’s a massive reward for little work.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

DECEMBER 18, 2023

Those who are unsatisfied can be contacted before they seek out your competitors and hopefully turn around. Even when a prospective customer declines a sales or marketing pitch, other suggestions can be made based on public information about the company and where and how they do business. As a marketing leader, your job is threefold.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Lead Forensics

APRIL 11, 2024

The truth is, that only 2% of your website visitors will make contact with you, meaning that 98% of website visitors have subsequently left your site, seemingly lost forever. Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Convince & Convert

APRIL 25, 2024

increase in registrations signals a clear path forward: Users are willing to invest their time and personal information for content that promises and delivers substantial value. What’s even more important in the big picture is how we got this information. Full report goes live next week. That would just be silly.

B2B 100

B2B Case Study Case Studies Content 100

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Campaign reporting is enhanced by an improved “influenced contacts” metric. Plus, several Payments and Playbooks releases allow managers to access the information they need.

Hubspot 114

Hubspot Work Management Contact Marketing Fulfillment 114

Martech

NOVEMBER 27, 2023

connecting contacts to contacts or companies to companies). Enroll contacts in sequences (beta). Notifications for workflow issues (beta) Keep your critical workflows working correctly or fix them quickly before they impact the customer experience using the new workflow error notifications for email, Slack, Teams and more.

Enterprise Management 107

Enterprise Management Hubspot Paid Search Agency Work Management 107

Salesforce Marketing Cloud

JUNE 12, 2023

The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. The challenge?

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. New workflow actions for date delays and deleting contacts. CRM records improvements.

CMS Development 117

CMS Development Terms and Conditions Work Management Marketing Automation Services 117

Martech

DECEMBER 5, 2023

You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit. 4 takeaways for better email prospecting I will be the first to acknowledge that email prospecting is hard work. Do people even do that anymore?) Out it goes.

Marketing AI 115

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115