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B2B Marketing Traction

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. But, should you really do this? Here are some benefits of doing so.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Ask for a minimum of contact information when CIOs download your materials. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp! Contact Jennifer Beever at New Incite today. Make sure your online product content is easy to access. Build a relationship with the CIO.

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ). Contact New Incite today. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. Marketing Soapbox b2b marketing persona sales'

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4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Don’t connect to someone to steal their contacts. I have had my social media connections and followers copied and followed and, in at least one case, aggressively contacted for business. Read more posts about establishing Trust online (and off) with this link to my blog posts about Trust.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Contact New Incite today. Mail Chimp is one of the newest email utilities with very easy-to-use templates. Read their instructions for choosing a responsive design here.

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How to Choose a Web Development Company

B2B Marketing Traction

Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

If you don’t have a LinkedIn profile or don’t remember how to log in to LinkedIn, contact Jennifer Beever at 1-818-347-4248 or by email. For more information about LinkedIn and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. About the Workshop Presenter.

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