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Empathy Is Working Side by Side, Connected by the Common Thread that Binds Us Together – with Tiffany Da Silva

Bannersnack

Being an empath in the business world can be challenging sometimes, but it also has its perks. Learning how to control and manage our emotions when dealing with clients or employees requires a deep understanding of why and where our feelings come from. Whether we tend to make rash decisions triggered by excitement or anger, […].

Business 108
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Creating the Perfect About Us Page (Yes, We Did It!)

Marketing Insider Group

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway?

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

The term “social media” implies connecting with others, socializing and sharing. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Two-thirds of US adults regularly use Facebook.

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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Undeniably, technology’s influence on customer connections is skyrocketing. Two of note are reducing human connection and the limitations in emotional intelligence. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! Reducing costs is only one side of the coin.

B2B 242
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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

You likely have many connected devices all around you. There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

The Greatest TED Talk Ever Sold By Morgan Spurlock Video Source: TED-Ed Morgan Spurlock, documentary filmmaker and TV producer, guides us through the thought process behind his documentary about advertising and branding , called “The Greatest Film Ever Sold.” What Are You Willing to Give Up to Change the Way We Work?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Or how they manage to connect with the top influencers in their niche? BuzzSumo helps you identify and connect with leading influencers in your field. It’s widely used by digital marketers, SEO professionals, and businesses (including us) to optimize their online presence. The secret weapon may be BuzzSumo.

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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization. Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. With a plethora of options to overcoming these challenges, marketers are struggling to come up with efficient ways to connect to their buyers. But do they? According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights.