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Competitor mapping: The benefits and how to create your own

Sprout Social

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Select a focus area Identify focus areas such as product range, pricing or other variables to niche your research down and concentrate on the most relevant things to analyze.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52
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Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. It has to be made based on RELEVANCE.

Twitter 167
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13 social listening tools for your brand in 2023

Sprout Social

You can then analyze the data to uncover insights that will inform your marketing decisions. The pricing for Brandwatch’s consumer intelligence solution is available on request. Meltwater is available in four different plans with pricing on request. The pricing for YouScan’s social listening platform is available on request.

Tools 113
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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. You can find him on LinkedIn or Twitter.

B2B Sales 259
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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. The team using ZoomInfo spent five hours once, and the triggers keep delivering news and information forever.

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