Marketing Insider Group

JUNE 26, 2023

Shortsighted companies may prematurely cut jobs due to overconfidence in AI. Why You Should Be Aware of the Disadvantages of AI Don’t get us wrong: At MIG, we’re huge fans of technology and anything that can make life easier. As a result, most companies need to invest in expensive hardware and software to get the best out of AI.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. But now, we need a lightning bolt to propel us down the innovation path. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. This is a central focus for enterprise companies.

Enterprise Management 117

Enterprise Management Marketing Automation Services Work Management Marketing Management 117

Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In this video, Danoesastro emphasizes that as the world becomes more complex, we must continue to find innovative ways to empower the people around us.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

JANUARY 2, 2024

Reassessing Social Media Investment Our research shows that, on average, social media contributes to less than 2% of a company’s website traffic. That’s a stark contrast to the high expectations many of us have had for these platforms. It’s not about abandoning social media, but rather, reassessing how we use it.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. At the summit, sustainable adtech company Scope3 introduced the GMP+ green media offering. Image: Green Media Summit.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Work Management Marketing Management 101

Martech

APRIL 11, 2024

Higher-ups want us to do more with less (efficiency). But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. They should not inundate us with every shiny new tool, AI or otherwise.

Marketing AI 125

Marketing AI Work Management Effectiveness B2B Marketing 125

Televerde

APRIL 19, 2024

With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work.

Forrester 69

Forrester Marketing AI B2B Conference 69

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. LeBlanc & Company Inc Contact Michael LeBlanc Score: 33.91

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Rather than allow the diagnosis to bring her down, she instead vowed to raise awareness about the condition. “I Raising awareness about rare conditions and the unique challenges that individuals face is crucial for developing effective therapies and treatments. I did what any millennial would do. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Martech

APRIL 15, 2024

What will they tell their friends or colleagues about their experience — will they even mention it? And who knows where OpenAI’s Voice Engine will eventually take us? Do you think customers will talk about how they were “wowed” by their AI experience? He asked us what we were hoping to get out of our vacation.

Marketing AI 120

Marketing AI Act-On Impressions Validation 120

Convince & Convert

APRIL 25, 2024

Actually marketers are more squeamish about gated content than visitors! Rather, this insight should drive us to create gated content that not only captivates but also enriches our audience’s professional journey. It’s different story when we’re talking about a form fill. So why are we talking about case studies?

B2B 143

B2B Case Study Case Studies Content 143

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We’ve been thinking about it since 2022. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Martech

FEBRUARY 28, 2024

That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. A: As a kid, I always dreamed of having my own company. I’d tell my mom about it, and she’s like, “You know, you should be an architect. You always think about building things.”

Marketing AI 102

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 102

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

APRIL 15, 2024

My role there was digital marketing and ecommerce, even though the ecommerce piece was a very limited presence because 3M is a B2B company — but they had some products that were more geared to the end user that we could have in our little Brazilian ecommerce store. This is something else that may differentiate us from other companies.

Work Management 99

Work Management eCommerce Budget Programs Marketing Management 99

Launch Marketing

MARCH 13, 2024

Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs. Company messaging should also include brand pillars , which are a few of the most important selling points for your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. It really taught me about this intersection of, back then, UX and marketing and technology.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 105

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” ” “What if we get the CEO to talk about what the benefits are?” I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! It’s for what it represents about our 30-year journey and the environment we’ve cultivated here at Televerde. Thanks for sharing this journey with us.

Fulfillment 59

Fulfillment Press Resources Ad Building 59

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Most companies got an alpha product out the door in 1-3 months. Surprisingly, no founders I spoke with used retention as their signal of PMF. The journey to PMF starts by finding just one company to truly love your product.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

APRIL 23, 2024

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. In 2022, the brand opened its first five retail stores.

Enterprise Management 95

Enterprise Management Purchase Work Management Marketing Management 95

Martech

FEBRUARY 27, 2024

While the COVID mask protects us from the outside world, the emotional mask holds us back from truly thriving within it. Just as taking off the physical mask allows us to breathe freely, taking off the emotional mask allows us to experience life authentically. Millions are gone, and their absence weighs heavily.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Fulfillment Planning 105

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. This led us to new questions.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. It wasn’t even about selling to them, since we already knew them. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers? Q: Can you give me an example?

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 118

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. This isn’t just about listening; it’s about responding in ways that show your audience you genuinely care. It’s not just about having content; it’s about having the right content at the right time.

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies. Consumer privacy has become a major focus in the digital advertising industry.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. But even they will be selective about how they engage to reach their goals on social.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Heinz Marketing

NOVEMBER 21, 2023

Company Adoption of ChatGPT: Adoption varies across industries and companies. Highly regulated industries and large companies are often more hesitant to allow ChatGPT. Shadow AI use is prevalent, with employees secretly utilizing ChatGPT even if officially disallowed. Let us know if you want to join us next time.

Marketing AI 110

Marketing AI B2B Budget Programs CMO 110

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. If you find yourself in the front seat of the struggle bus, do what I do.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

Martech

FEBRUARY 28, 2024

Experiments are not repeatable and playbooks are not fully transferable between companies. While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. And this brings us to the marketing fundamentals gap.

Lead Gen 139

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 139

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. What are some other resources available to learn more about Business Continuity?

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

illumin

APRIL 24, 2024

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

CMO 59

CMO Emarketing Work Management Buzz 59