Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success. Meet Jason Stone.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Alternatively, a corporate announcement video might be designed to keep stakeholders informed or improve company morale. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Vision6

OCTOBER 12, 2020

Create a Sense of Urgency. If you’re looking for immediate conversions, try mirroring this tactic by creating a sense of urgency in your emails. The countdown timer not only reinforces this sense of urgency but provides a more visually appealing alternative to simply re-stating the deadline in the body of an email.

Examples 98

Examples Urgency Marketing Trigger Marketing Paid Search Agency 98

Sprout Social

JULY 21, 2022

Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Highlight company culture with behind-the-scenes footage. Examples: YouTube Live, Facebook Live, Twitch and UStream. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

Navigate the Channel

MAY 24, 2023

Have your company or business backgrounder ready and we mean out-the-door prepared. trust the accuracy of a company backgrounder, if it’s not filled it with gobbledygook from your industry and throw-away terms that inflate you and your company, but say nothing about your product.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Buffer

SEPTEMBER 8, 2022

” Outsourcing, in addition to automation (Tori shouts out Buffer as a reliable resource for the HerFirst100k team), has helped the brand grow into a multimillion-dollar company with a massive social platform reaching millions of people. He’s the classic example of experimentation.

Practices 119

Practices Product Top of Funnel Creativity 119

Salesforce Marketing Cloud

OCTOBER 10, 2023

Set up Google alerts for headlines about companies or individuals that mirror existing customers. This is when you reach out to the people or companies that match your buyer persona. Here’s the right way: Start by following companies that fit your ideal customer profile. What does this problem cost the company?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

DiscoverOrg

MARCH 20, 2019

There are filters like, size of company, level of decision maker, geography, industry niche … that list goes on. Which groups of prospects are going to feel more urgency around taking that meeting with you and then taking the next steps to make a decision? Find out what factors create urgency and focus on those prospects.

Ideal Customer Profiles 120

Ideal Customer Profiles Video Marketing Urgency Marketing Top of Funnel 120

Adobe Experience Cloud Blog

DECEMBER 11, 2018

The person landing on your business page on social media likely doesn’t know much about your company. Like most companies, Cherry’s Industrial Equipment links to its social media channels in the footer of its page. Create a Sense of Urgency. You have to educate them about your brand, and build a level of trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Hubspot

JUNE 11, 2020

After all, creating any video costs your company time and money. At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%).

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

ClearVoice

JULY 22, 2022

The company could be tempted to have dozens of CTAs on its homepage. Notice how the CTAs follow a natural order: The first one creates a sense of urgency (“Final day”), the second piques the reader’s curiosity (“There’s an offer? Additionally, there is a sense of urgency (e.g., Just for me?”),

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Convince & Convert

APRIL 12, 2016

With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. How having siloed departments leads to a niche for every social platform in any company. Carlos Gil on Facebook , Twitter , YouTube , Snapchat (TheCarlosGil), and Instagram.

Work Management 103

Work Management Enterprise Management Marketing Management Paid Social Agency 103

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Also, ask them to tag you or use a company-specific hashtag if you have one.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Optinmonster

MARCH 19, 2020

It builds a sense of urgency and scarcity. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. Countdown timers build a sense of urgency and scarcity, both of which have been known to drive conversions. Either way, a countdown timer always serves the same function.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

AUGUST 17, 2020

Use a countdown timer to create urgency. Exit-intent popups work so well, in fact, that they helped the fitness company Crossrope grow their email list by over 900%. Use a Countdown Timer to Create Urgency. That would look something like this: The countdown timer builds a sense of urgency for your website’s traffic.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Hubspot

AUGUST 21, 2023

A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company. That's where business proposals come in.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

JUNE 14, 2021

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. So all that begs the question, "How do I get hand-raisers to find and express interest in my company?" Well, there are a lot of roads you can take. Through Your Content.

High Quality Lead 58

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 58

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. For example, LinkedIn’s Matched Audiences feature must be launched from an individual profile — not a company profile. This merits the involvement of company leadership. Entertainment Business Education.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Navigate the Channel

JANUARY 29, 2021

Retargeting has the potential to expose the target audience to your ads when they are perusing the web for products, watching videos on platforms, such as YouTube, or simply scrolling through social media. Including a sense of urgency within your copy. Maybe they’re looking for more information about your company, product, or service.

Campaigns 65

Campaigns Marketing Budget Urgency Marketing Paid Search Agency 65

Optinmonster

OCTOBER 29, 2019

And, if the thought of going live is a little terrifying, you can always create a short pre-recorded video to add to your Instagram or Facebook stories or add to YouTube. Create urgency and scarcity. And, adding a countdown timer campaign from OptinMonster adds urgency and encourages shoppers to act fast before the sale ends.

eCommerce 57

eCommerce Planning Urgency Marketing Advertising Agencies 57

DiscoverOrg

APRIL 17, 2019

Believe it or not, it’s a great comparison for how companies buy technology: It can be complex if you aren’t familiar with the industry, and it has a higher price point. Don’t forget, like, comment, subscribe to our YouTube channel ! For the holidays this past year, my fiancée had asked me to get her a sewing machine.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Optinmonster

APRIL 8, 2020

Then you can update your clients on all of your company’s most critical updates. Creating urgency with a countdown timer. Updating your company’s services. But first, let’s take a look at five excellent examples of website alert banners that have been used by popular companies. Let’s get started.

Banners 94

Banners Marketing Websites Examples Template 94

Hubspot

MARCH 21, 2019

94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. LinkedIn has a wide reach, and its audience typically expects business-related content, making it an ideal site for posting company information. How can you not want to click the link? HelloFresh.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Hubspot

JULY 28, 2020

It's not that hard to trust a company that has never disappointed you. A makeup company I like is releasing a skincare extension. I was on the fence, so I wanted to see what my favorite YouTubers were saying. Now that you know what brand equity is, you're probably thinking about how to find out your company's.

Brand Identity 90

Brand Identity Branding Opinions Paid Search Agency 90

ConvertKit

MARCH 15, 2021

It wasn’t just that he liked us enough to want to say hello during a conference or that he was good at both YouTube and email (42K+ YouTube subscribers and 9K+ email subscribers), or that he was living out of an RV with his wife and cats and dogs. YouTube can take that away in a heartbeat.”. It was his kindness.

Youtube 93

Youtube Opt-out Opt-in Conference 93

Scoop.it

SEPTEMBER 22, 2020

For companies who want to introduce an exclusive product or offer to their email subscribers, the PAS formula can work really well. Take a look at this email by Readdle that includes a YouTube video thumbnail followed by a CTA in the first fold. Create a sense of urgency through your CTA. email client. Do it like Wistia does.

Conversion 86

Conversion Optimization Content Curation 86

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. This creates a sense of urgency among buyers and compels them to keep coming back to your Instagram every day to see new offers. Slack Created a YouTube Playlist Featuring its Top Customers.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

JULY 17, 2017

10 Companies That Don’t Do Marketing!” They’ve built an empire based on their reputation as a company whose technology and automation allows them to analyze trends and consumer feedback to get fashion from the runway to the racks in a matter of days. Consider a membership over marketing if it’s right for your company.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

Sprout Social

MAY 16, 2016

If you’re hosting a party to celebrate your company’s 10th anniversary, you’d probably want your photo to be festive and incorporate the 10 years somehow. Record a promo video and publish it on YouTube and other video sites. Create a Sense of Urgency. That means your photos should be eye-catching and relevant.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Marketing Insider Group

JULY 27, 2011

What makes one company’s social media strategy successful while others #fail? I have spoken to a number of people at companies of all shapes and sizes. Customer-Service Urgency: When someone asks your company Twitter account a question, you better have an answer. And I have seen a number of traits emerge.

Social Marketing 100

Social Marketing Work Management Marketing Management Urgency Marketing 100

Outgrow

FEBRUARY 12, 2023

We have another excellent example of how Brickfielder , a golfing apparel company, uses interactive elements for its products. Through a flash sale, you can easily create a sense of urgency of time and FOMO (fear of missing out). Source An example of a company that is excellent at cross-selling is IKEA.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. This ad is lacking specificity and urgency.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Vidyard

NOVEMBER 21, 2016

You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

You’re using email, communicating on your company intranet or social platform…you’re trying to strengthen your strategy with all the best internal communications tools. YouTube isn’t always a great solution for internal communication teams due to security, and also because some locations around the world block the site.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Conductor

JUNE 4, 2020

There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Use the experts in your company. You know why consumer product companies have ten brands of shampoo? See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64