Smashmouth Marketing

JUNE 2, 2022

Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines. Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Smashmouth Marketing

APRIL 11, 2022

What if you knew the exact companies or individuals who are actively looking for the products or services you offer? Imagine how much more targeted your outbound marketing or prospecting could be. That’s the exact topic host Mario Martinez Jr. dives into in this episode of the Modern Selling Podcast with Green Leads CEO Mike Farrell.

Intent 191

Intent Leads Lead Marketing Qualified Leads 191

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

DECEMBER 21, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Mike: Last question. SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

She touched on many topics that companies of all sizes should be considering. I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Mike: Last question. SEM or SEO?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Don't turn on your "all about my product/company" drivel. Listen to them. Close for Meeting 2.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

AUGUST 13, 2019

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn't exist, many times those with Authority don't even know they have a Need or that they need it now. I'm singing the praise of Ken Krogue and company at Insidesales.com with ANUM -- it all starts with Authority!

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

JUNE 27, 2019

Here are four things you, as a Sales Manager, need to give your team if you want to get more production out of them: 1. They'll feel supported, and a supported rep is a productive rep. The Sales Manager is always looking for better performance from a team, and in order to get that, you've got to give a little.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. If they won't let you interview their reps - beware.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. If they won't let you interview their reps - beware.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

JUNE 12, 2013

But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn''t exist, many times those with Authority don''t even know they have a Need or that they need it now. Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated.

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

AUGUST 28, 2009

We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that. Italics are their own company description, following that is my comment. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6 million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JANUARY 25, 2017

As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. Market Dynamics - For many companies, the inbound, volume and velocity models have peaked and they must now pursue targeted, account-based models to drive growth.

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JANUARY 24, 2009

The company might be trying to preempt criticism The company released a chart showing the different contributions. Production being the leading contributor, 60% with fertalizers and other energy consumption (heating plants in winter months).

Ethics 100

Ethics Distribution Tagging Advertisements 100

Smashmouth Marketing

MAY 8, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Alignment of Sales & Marketing. Facebook for personal.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro. sales genius.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. productivity technologies" David Thompson, Genius.com #sales20. greenleads : "Sales 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

NOVEMBER 10, 2008

Even better was to find out that my company is well on it's way to Sales 2.0. brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. It was great to put faces to names of folks I've been colleagues with by phone and email. is “Sales 2.0

Conference 100

Conference ROI Email Marketing Organization 100

Smashmouth Marketing

SEPTEMBER 10, 2010

They really are, in my opinion, the best and the brightest in the industry: Lenny - When calling a list rather than starting at the top with the "A" companies, work the list in reverse starting with companies that begin with "Z". That way you most likely will hit the companies that get called the least.

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Smashmouth Marketing

NOVEMBER 15, 2008

Even better was to find out that my company is well on it's way to Sales 2.0. brings together customer-focused methodologies and productivity-enhancing technologies that transform selling from an art to a science. It was great to put faces to names of folks I've been colleagues with by phone and email. is “Sales 2.0

Conference 100

Conference Tagging ROI Email Marketing 100

Smashmouth Marketing

AUGUST 8, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary Yesterday was the start of my evaluation of Hubspot.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Smashmouth Marketing

AUGUST 7, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary. Yesterday was the start of my evaluation of Hubspot.

Hubspot 100

Hubspot Opt-out Opt-in Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2010

He cited the Apple tribe -- all of us who rush out and buy new apple products just because. How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? What thoughts do you have for tribal building in a smaller universe than companies such as Apple?

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Now, it’s a little bit more about relationships with products and companies.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity. Mike: Once that relationship starts, the selling starts. Could there be a 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. we should worry about those companies that "don't get it".

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 11, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? The requirement for shared metrics with an integrated opportunity pipeline measuring revenue and productivity. Mike : Once that relationship starts, the selling starts. Could there be a 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100