article thumbnail

The 2012 Social Networking Privacy Policy

Webbiquity

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Since the backlash with Instagram, other social networks have been tip-toeing in their approach to changes in terms of service.

article thumbnail

Simplifying your martech stack: From pipeline efficiency to brand affinity

Martech

For the company, less alienation and more effective communication with most of our market. What problem does your company solve?) Search engines and social networks are optimizing for in-feed consumption. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

However, for more competitive keywords, you should opt for less competitive long-tail phrases. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Adopt SEO for SaaS Company Strategies. Focus on Your Website. Engage in Guest Posting.

Traffic 246
article thumbnail

How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

article thumbnail

5 Types of Landing Pages To Increase Your Lead Conversion Rate

Stevens & Tate

Are your company website’s landing pages converting as many visitors to leads as you’d like? Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

article thumbnail

Sharing Employee Stories: An Inside Look at Company Culture

EveryoneSocial

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? Audiences will respect your company more when they see how well employees are valued.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.