Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. In fact, including video in an email can lead to open rate increases of 6% ! It’s important to remember though, your YouTube video will not necessarily play right inside an email.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Mailmunch

APRIL 26, 2021

Secondly, you need to produce content that nurtures email leads and converts them to buyers. . Create lead capture content. For marketers, generating leads is the top priority. To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Lake One

AUGUST 13, 2020

They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. Wyzowl ) 83% of those using video believe they get a good ROI from it with 82% believing it’s a key part of their strategy ( Smart Insights ) The global software company Zycus saw a 6.6x Or the stats in this case: via GIPHY.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Vidyard

MAY 23, 2018

You’re probably already familiar with YouTube annotations—here’s how you can leverage those, along with more sophisticated video CTAs, to generate demand. Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. What Are Interactive Video CTAs? “In

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

SmartBug Media

FEBRUARY 11, 2021

This means all your emails should have a footer that includes the following: Your Company name. YouTube (Marketing Hub Enterprise only). First Name, Last Name, Email, Company, and so forth), what other types of information are your salespeople currently tracking? You can use lead flows for: Blog subscriptions.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Marketers at B2C companies post ads for their product, hoping that their prospective customers click on the ads, go to the landing page for that product and ultimately make a purchase.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Hubspot

JUNE 20, 2018

Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Use your Facebook Business page or LinkedIn Company Page to post links to the same gated offers you might also host on your blog posts.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Write compelling ad copy for a Facebook campaign promoting our [Product/Service], aimed at [Target Audience], with a strong call-to-action for lead capture.” Our company deals in [industry niche].”

Examples 78

Examples ROI Planning Work Management 78

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. YouTube Dashboard. Lead Scoring. Lead Profiles. Lead Scout. When it’s a company I trust and recall past interactions […]. Marketing Platform Lead To Revenue Management. Lead Capture. Lead Scoring.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Vidyard

JANUARY 21, 2013

First, it lets you do lead capture using high value video content. We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

ClearVoice

APRIL 1, 2021

They should be defined in advance and customized based on campaign strategy and company objectives. How does the spend compare against other companies in the sector? The customer service teams want to be sure that marketing’s goals align with what the company can realistically fulfill so that they don’t get a thousand irate emails.

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Convince & Convert

MAY 14, 2013

Is it okay for a company or brand to engage on Facebook, Twitter, and Linkedin but be antisocial on their own website? As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales. It’s your homeland.

Social Media 150

Social Media Marketing Websites Media Marketing & Strategy 150

Metadata

SEPTEMBER 28, 2021

Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Add leads from demand gen campaigns to automated sales sequences. Don’ts for demand gen campaigns.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Add leads from demand gen campaigns to automated sales sequences. Dos for demand gen campaigns.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Unbounce

JULY 14, 2020

You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. We use [landing pages] to help personalize lead capture and conversion. Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. So, this is what they did: 1.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

B2B Marketing Insights - WE

JUNE 29, 2018

They’re a shared group of principles that your company lives by and they help guide decisions made throughout the organization. This helps determine where the company is headed. It should be a visual picture of what the company looks like in the future. Company Name. Brand Vision. So how do you set your brand foundation?

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

LeadSquared

JULY 22, 2014

How good is YouTube for reaching out to Tier II audiences? First you need to find out if YouTube as a medium is right for you or not. YouTube is a global medium so there is no Tier I, Tier II, Tier III concept here embedded into the medium itself. I would recommend Facebook and YouTube. Question 3. Question 4.

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

Optinmonster

FEBRUARY 27, 2024

The pitch deck design software company considers Reddit a key driver of growth. Constant Contact also lets you create lead capture forms and popups that you can embed in your landing pages. Lead Capture Forms to build highly customizable lead-gen forms on your best-performing landing pages.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

LeadSquared

FEBRUARY 10, 2016

How would the story telling format be applied to a B2C company (in Banking, Financial Services and Insurance domain specifically)? There are many BFSI companies doing a great job at content creation – ScripBox is a good example. There are several other companies, if you look westward. Any YouTube hacks for video marketing?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Valasys

JULY 26, 2021

B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers. However, if done effectively, it might help your company outperform the competition and expand dramatically. Track Your Social Media Advertising Traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Optinmonster

FEBRUARY 5, 2020

But now you may be wondering if marketing automation software is really worth the cost or if it’s just another fancy luxury tool for bigger companies? Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible. Sounds pretty good, right? Why Use Marketing Automation Tools?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Vidyard

APRIL 22, 2019

Vimeo vs. YouTube for business: which video platform is which and which is best for you? We’ll explain the differences between YouTube and Vimeo—two of the most popular video platforms out there—and tell you more about a third option you may not have thought of: a video platform that’s built for business.

Youtube 112

Youtube Enterprise Management Marketing Automation Services Marketing Management 112

Webbiquity

SEPTEMBER 6, 2022

Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy. Because of this, a company must have a presence on as many platforms as possible, including: Social media sites. Website content.

Video Marketing 304

Video Marketing Product Generation Lead Scoring 304

Optinmonster

MARCH 19, 2020

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. A small countdown booster was proven to increase a company’s total revenue by 9%. Let’s get started!

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. ShortStack. All templates respond real-time.

Landing Pages 52

Landing Pages Facebook Tools Template 52

Hubspot

JULY 18, 2019

Now, let’s run through some commonly asked questions about integrations to help you get a better grasp on what they are, how they work, and why your company needs them. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Vidyard

JULY 23, 2014

It’s true many brands have their sights set on becoming media companies and content machines, and it’s also true that you can connect videos to real ROI , but video marketing has to start with a clear plan outlining your purpose, your KPIs, and your planned tactics to push your content to it’s full potential.

Video Marketing 50

Video Marketing Planning Click Rate Top of Funnel 50

Outbrain

MARCH 19, 2019

If the goal is to attract new users, your target audience is in the awareness stage, where they’re just discovering your company and how you can potentially solve their problem(s). This can be tough to figure out since there’s no way of knowing which platform is best for every individual industry, company, and/or video goal.

Paid Search Agency 35

Paid Search Agency Optimization Ads Video Marketing 35

Navigate the Channel

MARCH 29, 2024

It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too. Remember to use lead capture forms when using URLs and landing pages.)

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Vidyard

DECEMBER 19, 2016

These are the types of videos that generate interest in your company and product. Don’t just embed a YouTube video and think you’ve done enough. because when you think like a media company, you’re more likely to see impressive results. Ask yourself, is your biggest problem or best opportunity lead capture?

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

LeadSquared

OCTOBER 27, 2015

If you are running a contest and want to capture the email ids of your visitors, then the metrics to focus on would be the number of email id conversions. The cost involved for conversion and lead capture can be high at times. But remember that a captured lead might not always become a customer overnight.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52