Act-On

APRIL 26, 2024

While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SendX

SEPTEMBER 30, 2020

According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Here’s an example of success story from TouchBistro’s customer that the company shares with their subscribers through emails: Source: wordstream.com/blog #2.

Email Marketing 281

Email Marketing Video Marketing Best Practices Click Rate 281

Launch Marketing

SEPTEMBER 27, 2023

Value-driven content is essential in drip campaigns as it educates your audience while pushing them one step closer to conversion. For drip campaigns, it is key to track basic metrics such as open rates, click-throughs and conversions to gauge the effectiveness. Are your open rates high but the click rate falling short?

B2B Marketing 123

B2B Marketing Lead Scoring Lead Ranking Campaigns 123

Hubspot

APRIL 23, 2020

For example, overall, HubSpot researchers found that the ratio of marketing email engagements to open rates has improved since around the start of the crisis. However, this rate did see its own dips in early April, as seen in the chart below, Our data also revealed that. 4 Pivots Companies Are Making in 2020.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Zoominfo

JANUARY 27, 2021

It is created using biographical and behavioral data collected on successful leads, giving you an indication of what kind of person or company is most likely to buy. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Only B2B

JUNE 18, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. Average Email Open Rate Is 21.33%.

Statistics 127

Statistics Email Marketing Planning Stats 127

Zoominfo

MAY 20, 2021

Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Say you were running a nurture campaign to educate your audience about an offering.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. When brands capitalize on emerging trends and preferences, as insurance companies have this year, they will see an uptick in engagement, too. At the beginning of 2021, the government was among the highest open rate industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Navigate the Channel

JANUARY 5, 2024

We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. Get out and look.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Only B2B

JUNE 9, 2021

The idea of sending an email to the business can be daunting, especially for small companies. The prospect might not open your mail, even if you have given a great solution into it! This is the data driven research made by Mail Chimp and many email marketing companies, as they found high open rates on these days.

Small Business Marketing 125

Small Business Marketing Email Marketing Planning Business 125

SmartBug Media

FEBRUARY 24, 2021

When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. With this strategy, you can capture data about open rates, locations, click-throughs, and more. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Marketing Insider Group

FEBRUARY 1, 2021

In other words, it was more about the company than the clients and customers. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Engagement rates. Email open rates. What is B2B Buyer Intent Data? Behavioral data.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Hubspot

APRIL 8, 2020

We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. Over time, we plan to add further breakdowns (such as by channel and company size). Across the month, open rate increased by 21% overall.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Martech

DECEMBER 6, 2023

The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. That includes not only list size, but open rates,“ Carr said. “At Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers.

Rules 133

Rules Google Paid Search Agency Marketing Automation Services 133

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? For example, they could use a prompt like “Which three subject lines have had the biggest open rates?”

Marketing AI 133

Marketing AI Generation Enterprise Management Lead Ranking 133

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. Plus, it doesn’t hurt to know that open rates are 31% higher in segmented rather than non-segmented campaigns , CTRs 100.95% higher, and the number of people who unsubscribe 9.37% lower.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Marketing Insider Group

JUNE 8, 2021

KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. Buy-In Across the Company. It should be educational and helpful, not salesy.

Content Marketing 281

Content Marketing Lead Scoring Lead Ranking Planning 281

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. The team’s primary purpose is to grow, activate, and engage the company’s end-user database.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Contently

DECEMBER 13, 2022

Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

ClearVoice

MAY 12, 2022

If you’re creating newsletter content for your company, your goals can be the following. Establish a distinct and consistent company culture. Keep all employees updated about your company activities and events. Inform, motivate, connect, and educate employees. Newsletters have an average open rate of 15 to 25%.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still engaging with marketing channels as open rates continued to rise last week. Create an educational content strategy.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

Marketing Insider Group

FEBRUARY 23, 2021

And 90% trust what other customers say about a company over what the company says about itself. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Educate consumers on the value your product or service offers. Source: BrightLocal.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalized emails get much higher open rates.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Litmus

SEPTEMBER 20, 2022

Is it to educate your audience, encourage sign ups, or winback your subscribers ? . Some ideas include: Education. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Registrations.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Healthcare and education are winning while retail and media suffer.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

DealSignal

FEBRUARY 23, 2023

For example, if you’re a B2B company selling marketing automation software, you might segment your email list by industry and create content tailored to the specific needs of each industry. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DotDigital

OCTOBER 25, 2021

Turning 13 in 2021, the company has shipped more than 500,000 costumes to date. Deep diving into customer interests and data, effective segmentation, and targeting have resulted in lower unsubscribe rates, better open rates, and zero email fatigue. educated consumers on alternate, safer ways to party.

Open Rate 52

Open Rate Marketing Automation Services Ideal Customer Profiles Click Rate 52

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Ultimately, many marketers use video to attract visitors to a company's social pages.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

SmartBug Media

FEBRUARY 14, 2023

Lead Nurturing Leading nurturing is a series of emails sent to leads who have expressed interest in a company's products or services but have not yet made a purchase. Customer Onboarding Customer onboarding includes a series of emails sent to new customers to help them get started with a company's products or services.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

BenchmarkONE

JUNE 22, 2022

The company highlights sports’ ability to bring people together, and as a company that outfits athletes and active lifestyles in general, this campaign ties into their “why” nicely. . For example, you could A/B test two email subject lines to see which one brings a higher open rate. Overlooking Email Marketing.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Litmus

JUNE 24, 2021

And, while we likely won’t know the exact answers to those questions until September at the earliest, we can make some educated guesses. If they will, you can prioritize resources toward moving quickly beyond open rates. Click-through rate, forwards, and prints are great indicators of engagement, in addition to conversion rate.

Privacy Protection 67

Privacy Protection Privacy Marketing AI Tips 67

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. The videos were informative and well-produced.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Martech

MAY 24, 2024

B2B personalization might involve tailoring messages to a company’s industry or specific challenges. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tactics 106

Liveintent

DECEMBER 2, 2019

Abandoned cart emails see open rates of around 45% , compared to the typical 10–20% open rate. Retention: Educate and up-sell with helpful content. It’s about continuously providing value to your audience through educational and enjoyable content. In fact, customers appreciate it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Optinmonster

AUGUST 7, 2020

With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution.

Statistics 113

Statistics Email Marketing Planning Open Rate 113

DotDigital

JUNE 14, 2021

There has been a flurry of conversations among marketers about the merits of open rates since the announcement. In essence, open rates are a vanity metric. Recipients flicking through their inbox may count as opens when in actuality they haven’t engaged and may have barely even looked at your email.

Privacy 98

Privacy SMS Opt-out Open Rate 98

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130