Biznology

JUNE 22, 2015

Plus, advanced testing capabilities were out of financial reach for most companies. Finding the “right” editorial calendar is a challenge for many companies. Others use Basecamp, Evernote – even Word documents that get passed around. I’m all for having all the information you need in one place.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

JANUARY 23, 2014

When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own employees. Increase the value and reliability of the information. Surface the content easily.

Enterprise Management 80

Enterprise Management Touchpoints Work Management Internet Marketing 80

Biznology

JULY 15, 2014

In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. Most illegitimate sites only register domains for a year or less. This information is provided free of charge to the public.

Domain 80

Domain Marketing & Strategy Lock-In Tagging 80

Biznology

JUNE 5, 2013

Most countries have laws that prevent companies from gathering personally identifiable information ( PII ) and using it to target individuals. In my job for IBM , for example, we design all our cookies to expire when a user leaves our site. But we can’t tell from what drive-to tactic they first found our site.

Effectiveness 80

Effectiveness Opt-out Correlation Lead Ranking 80

Biznology

NOVEMBER 9, 2012

Over the last several days, digital media has been playing a big role in keeping large parts of New Jersey and New York informed about Hurricane Sandy, power outages and the status of friends, family, and vacation homes. Lesson #2: Happy customers are informed customers. ” Really? ” Really? Just saying.

Media 80

Media PR Communities SMS 80

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

FEBRUARY 18, 2013

Caritas documented how the mobile devices were able to save 19,200 hours or 98 hours per clinicians per year. HAIR CLUB : North America’s leading provider of hair restoration solutions for men and women created a mobile website with one purpose, to get mobile phone users to “click-to-call” for more information.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

MAY 8, 2018

And most informational websites that tackle the top of funnel would love to let you drill down by subject–or topic or theme or whatever your favorite word is. I’m not sure if you have ever tried to do this in a medium-to-large company, but it’s a beast of a process. Tagging the documents.

Tagging 158

Tagging Classified Ads Top of Funnel Advertising Funnels 158

Biznology

SEPTEMBER 13, 2021

From self-made training videos to employee-generated documents on best practices, smartphones have equipped employees with new tools that place unprecedented power to communicate in their hands. Businesses increasingly are recognizing that the faster information is received and the more accurate it is, the better it is for performance.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

MARCH 17, 2017

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. Read on to learn how to prevent a disaster during your next event with tips and information about what to do and what not to do when selecting the venue for your next business event.

RFP 130

RFP Tips Business Trade Show 130

Biznology

JULY 30, 2014

Your company is blogging on a regular basis. Your site has all the social media bells and whistles. The video reminded me about all the companies that suffer from useless SEO content. These companies may have a lot of site content – but the content doesn’t really do anything. White papers? Product images?

SEO 80

SEO Verticals Marketing Management Content 80

Biznology

MARCH 3, 2016

Last year I returned to business journalism as a contract editor at a tech news site. Much of what you read on new sites today is curated from other sources on the web. SEO is critical and headlines need to provoke as well as inform. Include links to the source documents for verification. Give me facts. That was in 1984.

PR 80

PR Media Tips Public Relations 80

Biznology

DECEMBER 31, 2012

But everyone on the team needs to understand the goal of their development: To attract an audience to the site that finds the content useful and ultimately becomes a loyal customer and advocate for the brand. The point of the wiki is to help them learn the most relevant links on our site and the appropriate anchor text for those links.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. 21% say they are successful at tracking ROI (source: Ad Age ). Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 11, 2012

By linking your efforts in bringing social networking to your organization to the likeness and fortunes of Zuckerberg’s company, you may be doing a disservice to your chances of success in the long term. creating documents or diagrams. reading or reviewing documents. But you can’t get the good without the bad.

Facebook 80

Facebook Social Networks Wikipedia Business 80

Biznology

JULY 1, 2014

Who don’t understand things like on-site duplicate content or how best to optimize for title, description, or copy? The same thing goes for every one of the mobile apps I use every day to document my life. Is this a way to try to offer some forgiveness to those newbies and fools who don’t actually know they’re doing dastardly things?

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

APRIL 11, 2012

Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. So, if you don’t count yourself as a laborer, what is your real work?

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80

Biznology

NOVEMBER 29, 2011

Most companies and organizations have very restrictive IT policies that limit the use of their domain and the allocation of email addresses. This makes it almost impossible to place social media news release content on their site, so we reserve our own because it gets around any of those issues.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

FEBRUARY 9, 2017

Companies can no longer rely solely on face-to-face sales or word-of-mouth advertising. Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. Digital marketers are aware of the importance of a documented plan. Mobile technology. Visual perspective.

Trends 80

Trends Planning Marketing Budget Creation Marketing Budget 80