Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. The challenge was to make social business a win for the people doing the selling. IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. Photo via NigelBeck.com.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 27, 2011

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required). Seventy-two percent of the respondents report that their companies are deploying at least one technology, and more than 40 percent say that social networking and blogs are now in use.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 16, 2012

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

JANUARY 12, 2012

Last year, Cisco started the SuperFan program to recognize its best community members. I’m pretty passionate about technology and the way social collaboration brings folks together.” Want a low-cost, fun and effective way to reward your most active Facebook contributors? ” Cost to Cisco: next to nothing.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

OCTOBER 3, 2013

At the time I reconnected with Ellis I was becoming fascinated by the changes in the publishing world driven by social media. New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 13, 2010

However, Apple shuns social media of all kinds. Its main communication to the market on the iPhone reception issue has been this letter from its public relations department , which invites no response. An edited collection of these comments will be submitted to Awareness for its community blog. Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. They’ve been cleaned up and expanded for clarity: The Web has always been social. That’s unsettling, because Facebook is to the social Web what Google is to the Web. Network sociality is more like a party than a phone call. Now they are real and social.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Tags: B2B Social Media events innovation. On Thursday, June 3, the Mass. Sign up here. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. It’s become the most popular internal social site in the company” with 340,000 page views and more than 200 comments, Lynch said.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 13, 2010

Equally important, I hope you will tell your friends and help prove that grassroots organization using the tools of social media really can make a difference. The fund-raising goal is $50,000, which can provide clean water to 2,500 people in 10 communities. You can sign up for Supergenius here.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Will Microsoft be a player in mobile platforms?

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Wiley & Sons: Online communities are a bit of a paradox. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. This collection of hard-core geeks (1.8 million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

AUGUST 29, 2012

The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. You can’t join a community at a time of crisis. Pampers sales quickly recovered after a brief decline and complaints fell back into normal range. Fox says the experience was a critical teaching point.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

. “I found out I was part of a community.” Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 19, 2011

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

NOVEMBER 8, 2011

Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. But it also keeps us on our toes. Winnetu’s No.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. As a result, awareness can spread more quickly on Twitter than in any other social medium.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. Arnott ticked off success criteria: Get executive leadership sponsorship.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

MARCH 9, 2012

This week Federated Media showed off StyleUnited , a new P&G community for “want it all women” that logged one million page views in its first three months and is already driving new sales. Support From the Top. More important, though, is the support shown by top executives like McDonald and Pritchard.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50