SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a look.

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Curation Work Management Marketing Management Service 86

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer. The answer lies in social media analytics. Image Source ). Image Source ). Demographics.

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Curation Social Media Analytics Personalization 85

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

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Curation Content Click Rate Long Tail Marketing 68

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

OCTOBER 11, 2022

Content curation comes with many challenges, however. In this article, we will discuss the importance of content curation in B2B marketing. Why is content curation important for B2B companies? The post How To Use Content Curation To Skyrocket Your B2B Marketing Efforts appeared first on Scoop.it

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Curation B2B Marketing Work Management Marketing Management 80

Scoop.it

OCTOBER 20, 2020

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. And if you want to be successful with content curation, you need to make sure you’re staying on the right side of that line. What is Content Curation? What Content Curation is Not.

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Curation Ethics Copyright Content 76

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. Why content curation on mobile is a must-have.

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Curation Content Mobile Marketing Social Networks 66

6sense

DECEMBER 10, 2021

Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. . Are you looking for the right way to build a B2B community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. How to build connections with your audience.

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Newsletter Communities Branding Brand Identity 116

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. We amplify your content for free!

Education 128

Education B2B Thought Leadership Thought Leadership Lead Scoring 128

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. 5 Major Content Curation Principles for Online Retail Brands. Find a Golden Mean.

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Curation eCommerce Content Marketing Branding 55

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., In this article, we’re going to take a closer look at why content curation is important and how you can use it to build a loyal audience.

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Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Content that connects your brand message and community spirit will help you stand out and position you as an authority in your field.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Scoop.it

APRIL 25, 2019

curation, which simply means finding great content that others have created and sharing it with. Here are some of our top content curation secrets. before to create and curate content all about the trip: what to pack, asking for sightseeing. planning takes the stress out of content creation and curation. Planning Is Key.

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Curation Social Media Media Content 81

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?

Communities 151

Communities Social Media Curation Facebook 151

The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers?

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Curation Copyright Peer-to-peer RSS 100

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. Sooner than later, they realize that content curation is everything but a quick fix. Relying solely on tools for curation.

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Curation Marketing Automation Services Content SMS 89

Marketing Insider Group

APRIL 11, 2023

Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Web design services will help your company curate a site that actively attracts and engages new visitors. Perfecting your website should always be your first step towards improving your digital marketing strategy.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. Contact Helen Yu Score: 32.69

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. We amplify your content for free!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Mind Mate Inspiration community Contact Gabor A. Contact Himannshu Sharma Score: 33.71 41 Jerry Durant Clarity Group Global Contact Jerry Durant Score: 33.71 42 Sally Yazji FasterCapital Contact Sally Yazji Score: 33.71

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. We amplify your content for free!

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

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Class Communities B2B Marketing Ad Building 62

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners.

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Parse.ly

NOVEMBER 15, 2018

Often we think of social media as a form of community. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. The Quartz team enables channels for communication with their email readers, whose responses help shape the newsletter. But why not email?

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Newsletter Stats Communities Open Rate 99

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

EveryoneSocial

MARCH 10, 2020

Yet, even after realizing the value of communication in the workplace, organizations still face many challenges when begining to explore building an internal community. Below you’ll learn: Types of Communication in the Workplace Workplace Communications Statistics How to Build An Internal Community.

Communities 91

Communities Ad Building Work Management Statistics 91

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

JUNE 19, 2018

I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper. What was the most unexpected part about curating Charmin’s social presence? The post The Social Club: Charmin Community Manager Beth Harker appeared first on The Content Strategist.

Communities 127

Communities Cross-Selling Paper Twitter 127

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Leverage Your Community to Tell Your Story. hannah (@ughjinxx) March 2, 2015.

Communities 134

Communities Creativity Storytelling Case Study 134

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Curation Skype Web 2.0 Paid Search Agency 139

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. What about forums?

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Social Media Social Marketing Media Curation 145

Convince & Convert

DECEMBER 12, 2013

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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