Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Murthy, U.S. What makes this advisory unique? The result of this misinformation?

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Adobe Experience Cloud Blog

JULY 18, 2013

We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting. The same story plays out among the radiologists and Radiolopolis and the MDs at Sermo , which just raised $35 million to continue building its elite community. Does it matter?

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Budget Programs Ad Building Lead Ranking 97

Animalz blog

DECEMBER 14, 2023

In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Alongside guides and explainer posts, Amplitude regularly publishes pieces that voice contrarian opinions, adding thought-provoking perspectives to the digital analytics space. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Outgrow

OCTOBER 7, 2021

Their email copy is designed in a way that you end up feeling that your opinion does matter. They are trusted and have a fan-following that holds their opinion in high regard. Participate in discussions and contribute to the community you actually belong to. 6 Build a Community through your Blog. Think of Amazon.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

MARCH 19, 2021

Public relations can influence consumers, shift opinions, inspire action, and even change policies. Crafting pitches and press releases. Press releases are longer-form communications that follow a set format and can be posted online. Press mentions are viewed as news and not self-promotion.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . She is very active in the demand technology community. Certifications (and more!): See Anna-Claire’s posts.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Champion Communications

JULY 24, 2023

Simultaneously, Barbie’s online presence underwent a remarkable transformation, with social media platforms serving as hubs for innovative storytelling and community building. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. All of this bad press complicated Johansson’s job considerably, but he pressed on. The company threw parties for winners in their communities, which accomplished two things.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Sprout Social

OCTOBER 11, 2022

Speaking on issues like racial justice, LGBTQ+ rights or public health may receive pushback with many different opinions and commentary. Social and world events impact your presence and community. If no, consider pressing pause. Do you have any data or insights from your community to justify going quiet for a few days?

Social Media 110

Social Media Media SWOT Guidelines 110

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Climate advocates Climate change is perhaps humanity’s most pressing issue, and Gen Alpha is distinctly aware of that. Brands can tap into the same energy with a robust digital presence.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Thinkers360

FEBRUARY 28, 2024

Transparent communication: Be honest and transparent in your interactions, providing accurate and reliable information. Mutual respect: Acknowledge their expertise and value their opinions. This demonstrates your industry knowledge, fosters connections, and positions you as a thought leader within your online community.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

MARCH 7, 2024

Use social listening to gather information as well as scout forums like G2, Capterra and TrustPilot for unbiased opinions on your product and the competition. Consider how their products meet the pressing needs of customers and look for areas of dissatisfaction you can capitalize on.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. Continue reading for answers to your most pressing questions about B2B influencer marketing. In short, an influencer’s community trusts their opinions and advice. In today’s post, we remedy this issue. What is B2B influencer marketing?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

MAY 18, 2020

On social media sites, you have the opportunity to build a community by sharing more than just your own content. Brands can also use their official social media platforms to showcase their internal teams’ expertise, including when they present at events, get mentioned in the press, or are part of an industry group.

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Convince & Convert

JANUARY 15, 2018

In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.”

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? See how we can help.

Curation 87

Curation Work Management Marketing Management Service 87

Brandpoint

JANUARY 23, 2020

But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community. We can also reach outside our community with “newsjacking”; for example, posting content linked to the cinema release of “geeky” movies.

Social Media 77

Social Media Media Analytics Communities 77

Buffer

JANUARY 25, 2022

She answers questions, thanks them for their orders, and asks their opinion on products. 2. “By aligning our marketing strategy with our personal philosophy, we’re able to go deeper with our community and build authentic connections that truly serve artists’ needs,” he says.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Convert

OCTOBER 18, 2022

What we’re about to reveal is from our in-house stash and recommended by pros in the CRO community. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. But the value a good newsletter delivers goes beyond words and pictures. Test Everything.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. It’s a trickle.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Sprout Social

MAY 19, 2021

Every time you reply to a customer on social, you’re actively demonstrating that you care about their opinions and feedback. Pressing the follow button is the first step to becoming active brand community members. Increase their spending with that brand (72%). Develop a stronger bond with a brand (70%).

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

B2B Marketing Traction

MAY 3, 2012

Industry news , with your opinion as to why it is important. Company news with an explanation of what it means to employees, customers and the community. Verbatim copies of your press releases. Abstracts of any news that don’t include your opinion of the news. Content You Should Not Add to Your B2B Marketing Blog.

Opinions 100

Opinions Content Press Vendors 100

Biznology

MARCH 20, 2018

My expertise, however, is online community outreach and engagement. In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Being surrounded by like-minds where clients are much more likely to value your opinion and experience is an enticing offer an agency can provide. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. The real goal is to have a journalist look at that press release and turn it into an original article about you and your company.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? But this time, instead of building a persona, he built a community. And then the final one,” Srini says, “is community. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Spot article opportunities to post an opinion or thought-leadership comment on behalf of your client.

PR 152

PR Google Press Public Relations 152

ClearVoice

JANUARY 26, 2024

It also adds a layer of credibility from others in the industry whose opinions your target customers value. Feedback and Community Building When done right, your content will open a door for feedback and community engagement, allowing brands to build a loyal community of followers who contribute to and advocate for the brand.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

MARCH 24, 2015

At KoMarketing, we work with prospects (either virtually or in person) to get some of their most pressing questions answered and provide them with recommendations and workflow that would be realized if a partnership was formed. Get yourself involved in the community! They value collaboration. They want a mobile-friendly experience.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Brandpoint

JUNE 9, 2021

However, in my opinion, anyone who works in communications is inherently biased toward their brand. Keep the marketing quotes for your press releases and other outreach efforts. Brandpoint has a rich distribution network that includes publications across the country, from top 100 newspapers to niche community papers.

Media 122

Media PR Paid Search Agency Distribution 122

Salesforce Marketing Cloud

APRIL 21, 2022

When the audience is on the job and more pressed for time, we use a tone that’s brief, encouraging, and to the point. The tone is upbeat and professional, and we hope it lets admins know we value their opinion and respect their time. It’s important that our community sees themselves reflected in our stories and examples.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Company news and announcements – some businesses post their press releases and announcements in their blogs. One of the top questions I get about starting a blog is, “What would I write about?”

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Contently

OCTOBER 4, 2018

Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. This kind of call to action—inform yourself, develop an opinion, and join the debate—works well. Your brand voice on Instagram. View this post on Instagram. Congrats, parents. You did it.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Buzz Marketing for Technology

JUNE 27, 2008

Microsoft Subnet blog: insights and opinion. Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. Convergence and VoIP. LAN / WAN Management. Network Applications. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

NuSpark Consulting

NOVEMBER 19, 2012

Guest posting is a great way to achieve back links because you’re being exposed to a new audience, and you’re becoming involved in a community. Industry News; Opinions. T opics of interest to third party blog sites or communities; those we are creating relationships with. It’s more than SEO, it’s old-school PR. Survey Recaps.

SEO 100

SEO Planning Blogger Content Marketing 100

Webbiquity

JANUARY 12, 2011

The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach. The Art of Creating a Social Media Press Release by Socialfish. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100