Paul Gillin

APRIL 18, 2012

Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. The more active members are in the community, the greater their influence and the richer the interactions with other members. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 16, 2014

Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

JANUARY 12, 2012

Last year, Cisco started the SuperFan program to recognize its best community members. Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

JANUARY 2, 2015

In our interview section, we speak to Don Lesem and David Wagman of IHS and Engineering360, which is one of a suite of vertical communities the B2B information provider is launching to increase customer engagement. FIR B2B #18: John Fox on Why Marketers Need to Get Out of the Office.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JULY 13, 2010

An edited collection of these comments will be submitted to Awareness for its community blog. So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation? Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JULY 13, 2010

The fund-raising goal is $50,000, which can provide clean water to 2,500 people in 10 communities. You can sign up for Supergenius here. Use the discount code “ paulismyhero&#. 100% of public donations go directly to water projects. Charity:water has already funded more than 2,000 projects, but that’s just a start.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

JUNE 4, 2010

Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

FEBRUARY 9, 2011

How about breaking the rules of the world’s largest commercial stunt in the name of the environment and human rights while also challenging others in your community to do the same? I’m not sure, but it seems an interesting idea to explore, at least for an outfit that presents itself as a rule-breaker.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

MARCH 10, 2011

As they grow their profile in the community, people will start seeking them out for business. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 6, 2011

I’ve talked to several companies recently that have information-rich community websites that are going nowhere. Success comes from building community one brick at a time. It takes patience to get there. Patience is becoming a pretty precious commodity. Lack of understanding. There are many blind alleys and few big scores.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 31, 2010

New England’s high-tech community is a perpetual also-ran to Silicon Valley despite our concentration of great educational institutions and a record of IT innovation that stretches back to Jay Forrester. Here’s a list of past winners.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

APRIL 24, 2012

By stressing the role of sales as problem-solver – and by involving the community of customers in solving each other’s problems – support frustration is reduced. They need to find the right department and fill out the correct form and if they fill out the wrong form we delete it.”

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 3, 2013

In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t. I won’t describe these metrics in detail – you can find that in the e-book – but each speaks directly to the value of engagement.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 26, 2010

Tags: Facebook communities innovation socialnetworks millennials generationy.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

JUNE 18, 2013

Speak in the language of the community. Even though there are tools that make it possible to post the same message across multiple social networks simultaneously, I urge you not to use them in that manner. Each social network has a different culture and style. On a practical level, they also have different length limitations.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 13, 2012

In order to attract the thousands of new customers they’dd need to recruit each day, vendors will have to become experts at cultivating communities and working with partners and even competitors. Technology companies will need to overhaul their business models to accommodate these shifts.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 24, 2013

His four previous books about social media and online communities include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching and Social Marketing to the Business Customer. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 17, 2012

A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. Presentations are recorded and posted as audio files, which participants can follow up in forums. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 25, 2010

As an established presence in a community with few other bloggers, Cahill is a big fish in a small pond. Search on “process control” or “process management” and Emerson ranks in the top five results. Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. The secret is the lack of competition.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. This collection of hard-core geeks (1.8 million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

SEPTEMBER 8, 2010

Tags: Social Media communities influence marketing social_networks.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

OCTOBER 7, 2010

When my iPod went on the fritz this week, I became briefly involved in communities that provide diagnosis and repair advice, but it’s unlikely I’ll ever visit those places again. For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 29, 2012

You can’t join a community at a time of crisis. The Dry Max crisis came at a time when P&G was engineering a companywide shift toward customer engagement through social media. Fox says the experience was a critical teaching point. You have to already be invested,” he said. The experience was a lesson for Rosana Shah as well.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 9, 2010

Wiley & Sons: Online communities are a bit of a paradox. Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. Communities are the convention centers of social media. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” Statistics are available about activity in any community you manage. “Do you ever wonder who are the most active members of your communities or what content is most popular? This includes Portal & Community Pages, Web Content Manager and Web Experience Factory.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. Newsletter subscriptions; online community activity; response rates; event attendance; testimonials; feedback volume. Here’s what the analysis would look like: Year. Cumulative. Customer loyalty.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 8, 2011

Consider Spiceworks, a thriving community for IT professionals, where members have posted thousands of reviews of everything from computer servers to computer consultants. Winnetu’s No. 1 rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

AUGUST 19, 2011

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 27, 2011

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required).

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Even if you only use it to disseminate press releases, it at least plants a flag in this increasingly critical community.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. Use a page under your own domain and use EventBrite (or similar services) for registrations. Publish an announcement on Yahoo’s Upcoming or Eventful. Also consider professional associations, which may give you a calendar entry for free.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 9, 2012

This week Federated Media showed off StyleUnited , a new P&G community for “want it all women” that logged one million page views in its first three months and is already driving new sales. Support From the Top. More important, though, is the support shown by top executives like McDonald and Pritchard.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50