Smashmouth Marketing

MARCH 6, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. annekeseley : " sales 2.0 is not the answer.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Hubspot

NOVEMBER 18, 2014

Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. Twitter Best Practices. 20) Include Twitter handles for RTs.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Convert

JANUARY 25, 2021

Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Media/Publishing. Customer Support.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. Not really, it's the nature of social media. In the world of network/social media, no damage done.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral Viral lift begins with someone choosing to share your content with their social network. viral marketing.??

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

PureB2B

FEBRUARY 6, 2018

Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. In fact, 80% of B2B leads come from LinkedIn—a tell-tale sign that CXOs need to expand their social media. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. Not really, it's the nature of social media. Spam Followers I (on Twitter, Facebook, etc.):

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). And Twitter has 330 million users , with 100 million of those active on a daily basis.

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

MLT Creative

DECEMBER 23, 2011

Outstanding open an clickthrough results. LinkedIn Groups has added a polling feature that could be useful to B2B marketers who want to step up engagement on the business social network and aggregate information. MarketingSherpa. The Zero Moment of Truth applies to B2B buyers. Brafton.com. Marketing Interactions Blog.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. That''s obviously a different audience.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. If so, look at the clickthrough rate. While Facebook and Twitter will still remain the top social networks used by US companies in 2016, Instagram will see explosive growth. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Content Standard

JANUARY 6, 2016

Clickthroughs on URLs. If so, look at the clickthrough rate. While Facebook and Twitter will still remain the top social networks used by US companies in 2016, Instagram will see explosive growth. What to measure: Does your campaign feature a URL in the bio section of your Instagram page? In 2016, 48.8

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Let’s say that your business has 1,000 followers on Twitter. This involves a bit more strategy.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Hubspot

OCTOBER 9, 2014

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. By raising your clickthrough rates.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JULY 19, 2016

Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. 3) Don't place your ads in a vacuum.

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

SEPTEMBER 21, 2015

they were just blindly sharing it on social. After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. 2) Time Spent on Page. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Leveraging Social Networks' Ad Platforms for Their Super Powers. Promoting Exclusive Deals on Twitter. With 500 million users, Twitter has a huge following.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You're telling me your customers aren't using any of those social networks? 2) Social media is awesome! Join every network right now! By all means, research other social networks. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

AUGUST 13, 2014

Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. These networks allow marketers to get their content in front of very large audiences while simultaneously helping traditional media outlets grow revenue -- something many of them haven’t been able to do for more than a decade.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JANUARY 6, 2014

This is exactly what your subscribers are looking for -- and the main point of your email -- so you want to make sure it''s easy to find to encourage clickthroughs. Feel free to experiment with both to determine which generates more clickthroughs. For instance, is she following your company on Twitter yet? 9) Post Preview.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

JANUARY 29, 2015

This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Pixel-based retargeting is also available on Facebook and Twitter. 1) Promote your best content. These people are still very much at the top of the funnel.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

SEPTEMBER 24, 2012

HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. In fact, HubSpot's own default suggested times in our Social Media publishing tool try to space scheduled shares out by approximately two hours , just to be sure.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JUNE 1, 2015

This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. Beyond social media, search, and Q&A marketing, outreach is your best friend when it comes to making sure your content goes the distance. 4) Plan your outreach strategy. 7) Finalize your promotion plan.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Right now, SlideShare doesn''t allow you to select a preview image for social networks. Here are a few tips to keep in mind.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 19, 2012

Leads Generated - You'd want to break it out by each social network, or even each update type. Referral Traffic - Again, you'd want to break this out for each social network. Reach Growth - How large is your social reach ? What social media data are you collecting? What's the rate of growth?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts. 4) Email Marketer.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. 55 Social Media Message Templates to End the Blinking Cursor Nightmare.

Social Media 162

Social Media AIDA Media Copywriting 162

Liveintent

MAY 3, 2021

Meanwhile on social networks, the screen is filled with different types of content, enticing readers to keep scrolling. That’s why lower-funnel Twitter ads don’t work as well and TikTok ads have such a low CPM. Because people want to stay on those platforms instead of click out to a different page.

Top of Funnel 71

Top of Funnel Funnel Advertising Landing Pages Advertising Funnels 71

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. Clickthrough Rate. Conversions & New Contacts.

Social Media 93

Social Media Template Media Contingency Planning 93

Convince & Convert

AUGUST 17, 2017

It seems like “ social media engagement ” is all the rage for marketers these days. And you want more clickthroughs. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. 55 Social Media Message Templates to End the Blinking Cursor Nightmare.

Social Media 95

Social Media AIDA Media Copywriting 95

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. 24 Best Practices for Successful Social Media Posts. Twitter Best Practices.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Lead Liaison

NOVEMBER 4, 2016

What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. Marketing and Communication.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Leads 48

Convince & Convert

APRIL 14, 2015

Listen to your audience on social media. Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. Piggyback on your previous success.

Efficiency 160

Efficiency Planning Process Work Management 160