Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. clickthrough rate.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

DECEMBER 2, 2014

Here’s an example of one those changes: Did you know that Google has completely abandoned its Google Authorship program ? And it''ll improve search visibility and clickthrough rates …”. Feel like sharing this new ebook with your Twitter followers? Yep, we''re serious. Welp, it’s all over. you have one less thing to worry about!

SEO 28

SEO Clickthrough Click Rate High Quality Lead 28

Webbiquity

MARCH 27, 2018

And Twitter has 330 million users , with 100 million of those active on a daily basis. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Eight Twitter Marketing Stats. 81% of millennials check Twitter at least once per day.

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. To learn more about marketing automation misconceptions, check out this post on the HubSpot blog: " 5 Dangerous Myths About Marketing Automation.". But it can be done!

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

JULY 19, 2016

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. Ready to give it a try?

ROI 28

ROI Ads Burn Rate Advertising ROI 28

Hubspot

OCTOBER 17, 2013

Maybe you run a Twitter campaign to get people to sign up. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. 2) Your open rates are taking a dive.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 2, 2014

From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we''ve been completely inundated. We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Raise your hand if you wish you had more email every day?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

SEPTEMBER 24, 2012

Take lead reconversion emails as an example. It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 2) Image Selection : We encourage marketers to include images in their emails.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Twitter: Late in the day and week are the most retweetable times.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 9, 2014

These actions can be things like clicks on a specific CTA, tweets at your company''s Twitter handle, or views on a specific page on your website -- they can all help you get even more specific with your segmentation. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. Example 1: LinkedIn Display Network. Source: Twitter ). Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. For example, your data might show that visitors to your pricing or product page are more valuable than your blog visitors.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. Not bad … but what’s interesting is how quickly this happened, compared to platforms like Twitter. I have about 205,000 followers on Twitter now, but that’s happened over the course of many years.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JULY 26, 2011

For example, if you are hitting people during the commute, you might have better luck because they are looking for a distraction while on the train. Tease the content before you send via (for example) Twitter and run excerpts via places such as Facebook, just to name two. Connect with HubSpot : L – Landing Page.

Landing Pages 28

Landing Pages Clickthrough Newsletter Mobile Marketing 28

Hubspot

SEPTEMBER 21, 2015

After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

DECEMBER 10, 2013

You can use these steps for anything in your marketing -- we''re going to explain the process using calls-to-actions (CTAs) for our example. In our example A/B test, we want to send lots of people to the landing page, so we''re going to use the number of clicks on the CTA as our indicator of success. 3) Set your control and treatment.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

FEBRUARY 2, 2017

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

MAY 14, 2014

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". It''s a professional audience. It''s professional social network versus more of a social network. 4) Four Seasons Hotels and Resorts.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

OCTOBER 9, 2015

Did you know that Twitter was launched less than 10 years ago? Here's another example from The New York Times of how Allrecipes.com leverages sponsored content: See how the advertisement adheres to the card design used on the page to blend seamlessly into the rest of the content? Or that Instagram is only five years old?

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

DECEMBER 12, 2013

Just look at this response from Simon Penson on Twitter when I asked whether executive buy-in was the biggest challenge for content marketers: @searchbrat the problem now is keeping them tied down long enough to prove inevitable value.judge by old timeframes. HubSpot, for instance, started blogging before we even had a product.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. And can you imagine trying to fit that into a 140-character update for Twitter? In fact, 13% of monthly traffic to the HubSpot Blog comes from email.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Why not use retargeting to drive people towards blog content, for example? Below is an example of Irish Digital Marketing agency, Wolfgang Digital , using retargeting to promote a new piece of content. Consider HubSpot. 1) Promote your best content.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 1, 2015

The Essential Cheat Sheet of Cover Photo Sizes " is a great example of this. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. On Twitter, I''m @GuyKawasaki. I have never been on the Twitter Suggested User List, and I have more than 1.2 He is also the author of APE, What the Plus!, million followers.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

JUNE 30, 2020

For example, is paid more important than organic to your business, and if so, to what extent? For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. A rather self-explanatory example, this metric represents how many times you posted in a given time period.

Social Media 97

Social Media Template Media Contingency Planning 97

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

AUGUST 19, 2013

Here’s an example of what the Quality Score section of the report looks like: If you don’t like what you see (the example account above is well below average), it’s time to start working on improving your scores. You can follow him on Twitter and Google+. Here are three tactics to try: Use ad extensions.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. For example, one of Lady Gaga’s products (or services, I suppose) is her concerts -- and her team uses social media to make her set lists! 11) Track event impact.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

AUGUST 13, 2014

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

FEBRUARY 8, 2013

First, run a campaign in AdWords ; looking at the initial keyword data in AdWords can be helpful to see which keywords have the highest clickthrough rate (CTR). Promoting Exclusive Deals on Twitter. With 500 million users, Twitter has a huge following.

Paid Content 28

Paid Content PPC Cost Per Click Adwords 28

Hubspot

AUGUST 5, 2013

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software?

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

MARCH 3, 2014

Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. I can’t even wrap my mind around it.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28