Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms only pay when someone clicks on their ad.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms only pay when someone clicks on their ad.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Lead gen campaigns have the most expensive cost per click, at $0.20.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

APRIL 18, 2022

By the time this newsletter drops into your inbox he may have changed his mind three more times about his intentions toward Twitter. Zuckerberg is unassailable at Facebook because of his control of voting shares. If Musk buys Twitter he’s going to be in a similar impregnable position. Taking Twitter private at $54.20

Twitter 94

Twitter Banner Ads Banners Click Rate 94

Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Facebook Ads: Reaching the Right Audience Facebook has a huge user base, but reaching just anyone isn’t the goal.

Facebook 40

Facebook Adwords Google Ads 40

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Let’s dive in.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

The Point

OCTOBER 7, 2014

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

Validation 163

Validation Twitter Tools Facebook 163

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. Pin saves are like re-tweets or Facebook shares.

Social Media 359

Social Media Advertising Channels Media Business 359

ConvertKit

MAY 3, 2021

The post Things to check before you click “send” appeared first on ConvertKit. Start building your audience and reaching their inboxes: convertkit.com/pricing. Stay in touch. Apple Podcasts. Deliverability Defined Website.

Deliverability 112

Deliverability CAN-SPAM Newsletter Youtube 112

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

KoMarketing Associates

FEBRUARY 5, 2018

Facebook has been a dominating force for digital marketers, but how do other social media platforms compare, particularly when it comes to paid social? The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year.

Spending 163

Spending Facebook Ads Social Media 163

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. Twitter Facts and Stats.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Hubspot

APRIL 26, 2019

Pick an existing post on your Facebook Business Page that you want to boost. Click “Boost Post” on the bottom right corner of your Facebook post. Facebook will estimate how many people your post will reach based on your budget and duration. Click the “Promote” button at the bottom of your post. Instagram.

Social Media 78

Social Media Twitter Facebook Media 78

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Contently

NOVEMBER 9, 2017

A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Per CoSchedule , Facebook headlines of 40 characters perform best. On Twitter, it’s between 71 and 100 characters. Online, however, more is better. 12 percent.

Studies 144

Studies CTR Viral Marketing Click Rate 144

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Webbiquity

FEBRUARY 6, 2024

Images are well known for their ability to grab attention and clicks across the board. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Optinmonster

MAY 18, 2020

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Thing Two is also cool, but its cost per click is only $1.

Cost Per Click 118

Cost Per Click CPC Advertising Agencies Landing Pages 118

ConvertKit

APRIL 19, 2021

When it comes to email deliverability, avoiding automatic clicks is sometimes the hardest pitfall to avoid. In this episode, Alyssa and Melissa explain why automatic clicks are so common and what you can do to take back control. The post How to avoid automatic clicks and opens from skewing your metrics appeared first on ConvertKit.

Deliverability 83

Deliverability CAN-SPAM Act-On Pricing 83

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy.

Twitter 100

Twitter Facebook B2B Privacy 100

Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 Not sure how to schedule an engaging Facebook post?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Webbiquity

MAY 9, 2023

Image credit: Twitter Here’s how Sprout Social is doing it. To track your engagement with your audience, monitor metrics like clicks, “likes,” shares, comments, and mentions. By analyzing KPIs such as reach, engagement, click-through rates, and conversions, you can assess the effectiveness of your content strategy.

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

DECEMBER 9, 2019

One time, I was posting a blog on Facebook, but it kept aggregating the wrong image. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. Here are a few tips to create click-worthy social media cards: 1. The examples below include both.

Social Media 100

Social Media Media Paid Search Agency Hubspot 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. 6 Facebook hashtag best practices.

Facebook 98

Facebook Practices Best Practices Privacy 98

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Clicks: How often viewers click on your calls to action to engage with you further (e.g., On Facebook, longer videos perform well.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. In the end, both your website AND your Facebook page work together to scale your business. Add a Facebook Activity Feed to Your Website.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95