SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 91

Newsletter Template Email Marketing Design 91

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115

Navigate the Channel

JULY 18, 2023

Compared to industries such as insurance companies, the identified sectors have a higher rate of successful sign-ups from consumers. The following actions were observed: 64% click-through to the company website directly from the e-mail. Tracking conversion rates helps companies assess the ROI of their e-mail marketing efforts.

Product 65

Product Ad Building CTR Allocation 65

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. Product updates . Product updates are especially important if you’re selling software or a renewable tool or service. What’s an email footer?

Design 94

Design Practices Best Practices CAN-SPAM 94

SmartBug Media

JULY 7, 2023

In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. With their talent, they'll help you weave a captivating narrative through stunning imagery and thoughtful design elements. Nail your brand identity with design as the Swiss Army knife.

Design 98

Design Practices Brand Identity Branding 98

SmartBug Media

JULY 20, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. June 2023 NEW Product Reviews Powered by Klaviyo Learn More > Klaviyo Update Details 95% of consumers read reviews before purchasing a product or service. Now available for Shopify and Shopify Plus users.

Product 52

Product Advertising Agencies Verticals Template 52

Litmus

NOVEMBER 3, 2021

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 124

Design Conversion Urgency Marketing Cross-Selling 124

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Webbiquity

APRIL 23, 2024

Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. To do this, it’s necessary to monitor and evaluate marketing KPIs closely, including the rate of conversion and the cost of acquiring new leads.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

BOP Design

APRIL 13, 2020

The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

FunnelEnvy

JUNE 12, 2023

But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. A good headline should always do the following: Use action words related to the benefit of your product or service, not its features.

Landing Pages 73

Landing Pages Design Conversion Best Practices 73

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Learn more by clicking here! Keep it simple.

Design 64

Design Conversion Mobile Advertising Display 64

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. What is a Landing Page?

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Marketing Insider Group

NOVEMBER 29, 2022

A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI). Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your design looks boring and basic.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Want to show off a new product? Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Make a video. Video to the rescue.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

AUGUST 1, 2023

Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Delivra

SEPTEMBER 27, 2018

It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates? Improving Email Click-Through Rates. Take a look at the following 12 ideas for improving your email click-through rates. Even better.

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Design elements (masthead, layout, etc.) There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Click here to see the full results. Click here to see the full results.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

RebelMouse

JANUARY 5, 2024

The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. A is the control page, and B is the variation page that may slightly change the headline, button design, or layout.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Web Design Mistake #1: Thinking, “Analytics? Important metrics include: Conversion rates and bounce rates. It’s just the beginning!

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Optinmonster

JUNE 10, 2020

Do you want to boost sales with product recommendations, but not sure the best way to go about it? Today, we’re going to teach you step-by-step how to set up a product recommendation popup with OptinMonster. But before we get to the tutorial, let’s talk about what product recommendation popups are and why they’re so powerful.

Product 84

Product eCommerce Terms and Conditions Template 84

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Scoop.it

JUNE 7, 2021

By doing so, you will be able to align the copy, design, and email development tasks. Build a relevant content strategy so that it can bring an optimum open rate and click-through rate. The main benefits of doing so will be: Go for an email design system. Do not be scared of multitasking.

Email Marketing 65

Email Marketing Template Product Work Management 65

Martech

APRIL 23, 2024

The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. and the in-order rate is up 22.5%. The click-through rate on emails has increased 1.87% and the open rate is up 6.55%. Getting accurate delivery information spurs customers’ interest and loyalty.

Enterprise Management 93

Enterprise Management Purchase Work Management Marketing Management 93

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Here, they can offer ratings with thumbs up or thumbs down, or swipe right or left to get personalized results. Brand preferences.

Google 81

Google Personalization Tools Marketing AI 81

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. Whether assessing the impact of a call to action, enhancing brand awareness, or spotlighting product features, Anyword empowers you to tailor your benchmarks to align with your strategic objectives.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It not only provides great advertising coverage for our products but enables us to use a performance driven approach too.

Paid Search Agency 87

Paid Search Agency Ads Product Advertising Agencies 87

Launch Marketing

SEPTEMBER 27, 2023

Often, these actions indicate interest, whether it is a topic area or a product, that can be used to trigger an additional touchpoint(s) to take place. By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. While the content offered is important, so is the email design.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Improving your conversion rate is a moving target. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

B2B Marketing Directions

MARCH 17, 2024

2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes. Each image was rated by five human evaluators for quality and realism using a 7-point Likert scale (1 = low, 7 = high), resulting in a total of 7,830 ratings.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70