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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. What do all these statistics really tell us? Retargeting.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Tools like Google’s Smart Bidding feature can help you keep your current CPA close to your target CPA. . According to Google, Quality Score tends to lower cost-per-click.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021). every year.

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

I've found a few email tools and resources that you may find useful. then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). I've created a way to score yourself using a new tool called InstaCalc.

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Guide to URL Shortening and Tracking for Social Media

Sprout Social

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. Before you can start counting views and shares, you need to ensure people click your link. We’ll cover these benefits more in depth with each tool.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental.