LeanData

JANUARY 12, 2024

Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean. The post Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024 appeared first on LeanData.

CRM 59

CRM Buy Leads Lead 59

Martech

JULY 12, 2023

Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? Data clean rooms provide a neutral place for multiple participants to share and collaborate. Each participant essentially provides their own customer data to the data clean room.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Advertising Agencies 94

Ahrefs

FEBRUARY 13, 2024

In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances. Google says if you have a manual action for unnatural links, you should first try to remove … Read more ›

Profiling 100

Profiling Google SEO 100

Martech

DECEMBER 2, 2022

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. AWS Clean Rooms will become available in early 2023 in some U.S. Comscore is also signed on as an AWS Clean Rooms partner.

Amazon 105

Amazon Advertising Agencies Paid Search Agency Advertisements 105

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. Stand-alone clean rooms: Companies specializing in unique clean room solutions ( Habu , Optable, InfoSum ). Get MarTech! In your inbox.

Organization 106

Organization Marketing Management Privacy Amazon 106

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Dig deeper: Why we care about data clean rooms. Why we care.

Multi-Touch Attribution 108

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 108

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. The post 4 best practices to build a clean and engaged email database appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Practices 101

Practices Ad Building Privacy Policies Deliverability 101

Martech

MARCH 17, 2023

Marketers are looking to data clean rooms as a way to enrich their data and boost ad campaign performance in an increasingly regulated digital ecosystem where data is precious. Interoperability increases the opportunities marketers have to build clean rooms with publishers and other digital media partners. Why we care. In your inbox.

Paid Search Agency 95

Paid Search Agency Amazon Advertising Agencies Template 95

Zoominfo

SEPTEMBER 5, 2023

Build More Personalized Marketing Campaigns Applying AI with a foundation of clean B2B data enables more personalized marketing campaigns, regardless of whether you’re marketing to small businesses or large enterprise buying committees.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

ClearVoice

MARCH 19, 2024

And what you don’t want to miss are opportunities to clean up, optimize, and improve your business. In this guide, we’ll provide the best actionable strategies and tips for cleaning up your freelance business. But first, it’s time to clean. It’s easy for a desk to go from clean to cluttered in no time.

Work Management 52

Work Management Marketing Management Business Ideal Customer Profiles 52

Martech

APRIL 19, 2022

Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). In the clean room, an advertiser loads their first-party data in a secure environment.

Campaigns 106

Campaigns Advertising Agencies Paid Search Agency Privacy 106

Martech

FEBRUARY 2, 2023

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? Two years ago, who was talking about data clean rooms? How data clean rooms can help. Dig deeper: Why we care about data clean rooms What counts as good matching?

Marketing Management 111

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 111

Martech

FEBRUARY 16, 2023

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. Dig deeper: Why we care about data clean rooms Guidance and efficient interoperability. Why we care.

Privacy Protection 88

Privacy Protection Advertising Agencies Privacy Vendors 88

Martech

SEPTEMBER 24, 2021

” Freschi says his organization made the decision to clean up this data so they could fully trust it going forward. Cleaning up your data with a process automation platform can make the process more efficient. ” How to improve marketing ROI with clean data. . ” How to improve marketing ROI with clean data.

De-duplication 137

De-duplication Marketing Automation Services ROI Aggregators 137

Martech

APRIL 25, 2022

“Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms have been described as “Switzerlands” — neutral spaces where anonymized data can be shared without being given up.

Privacy 105

Privacy Aggregators Ideal Customer Profiles Profiling 105

KoMarketing Associates

AUGUST 13, 2020

About 24% do not perform any data maintenance, and 20% use a data cleansing product for ongoing data cleaning. Fifteen percent turn to an offline clean service one to two times per year. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Search Engine Journal

MARCH 24, 2023

The post How Do You Clean Up Content Without Effecting Rankings? More content doesn't equate to better rankings. Here's the advice straight from SEO pro, Tony Wright, on deciding whether to keep, update, or remove it. appeared first on Search Engine Journal.

Effectiveness 129

Effectiveness Content SEO 129

Marketing Insider Group

APRIL 2, 2019

The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale?

ROI 237

ROI Paid Search Agency Network Marketing B2B Sales 237

Salesforce Marketing Cloud

DECEMBER 6, 2023

To get the most out of data for small businesses, it needs to be “clean.” ” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Get started today What does clean data look like?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Martech

DECEMBER 19, 2022

To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on clean rooms. Yet, at best, many midsize marketers still have only a basic understanding of what a clean room is and if it really can be the one-stop shop to solve their problems.

Privacy 103

Privacy Privacy Policies Paid Search Agency Case Studies 103

Martech

AUGUST 25, 2022

Today, identity management company Neustar announced the availability of its Neustar Unified Identity suite in the InfoSum Data Clean Room. By enriching first-party data using clean rooms, advertisers can serve more relevant ad campaigns while remaining privacy-compliant. InfoSum also recently partnered with enterprise CDP ActionIQ.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Paid Search Agency 107

The Daily Egg

OCTOBER 9, 2021

For residential and commercial properties alike, there will always be a high demand for cleaning services. The post 5 Easy Steps to Start a Cleaning Business appeared first on The Daily Egg. Any entrepreneur with the right skills.

Business 117

Business Demand Service Startups 117

SendX

NOVEMBER 30, 2021

Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters.

Tools 287

Tools Tips 287

Lake B2B

OCTOBER 14, 2022

Keeping your email list clean and authentic is essential to having a healthy email marketing campaign. The post A Guide to Ensuring Your Email List is Clean and Authentic appeared first on Blog. That said, […].

Email Marketing 111

Email Marketing Buy Campaigns Service 111

Hubspot

FEBRUARY 12, 2024

To meet the emerging demand, consider getting into the cleaning services biz, a ~$400B industry that’s projected to reach $633B by 2030. And the cleaning industry definitely fits the bill. And the cleaning industry definitely fits the bill. Here are three ideas you can build upon to clean up today: 1.

ROI 55

ROI Forecasting Work Management Training 55

Martech

JUNE 21, 2022

The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. One of the first steps marketing teams need to prioritize when cleaning up their data is to create a data quality report. ” Source: Jack Pritchard.

Data Hygiene 103

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 103

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey.

Cost 103

Cost ROAS Paid Search Agency Advertising Agencies 103

Martech

NOVEMBER 17, 2022

To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Partnering with advertising clean rooms. Using enterprise clean rooms. Dig deeper: Clean rooms expand for advertisers. Get MarTech! In your inbox.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Enterprise Management Companies 104

InsightSquared

MARCH 12, 2020

The post Best Practices to Clean Up Your Messy Sales Ops appeared first on InsightSquared. Interested in more sales ops best practices? Read on to learn about the reference framework for sales ops leaders here , or watch the video here. .

Practices 177

Practices Best Practices Forecasting Paid Search Agency 177

Digilant

JULY 10, 2023

While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. What is a data clean room? Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. Why data clean rooms?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

While there are many solutions from which advertisers can choose, one would be remiss to overlook data clean rooms. What is a data clean room? Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. Why data clean rooms?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Martech

JULY 12, 2023

IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February. This could lower some costs associated with DCRs. Get MarTech!

Work Management 87

Work Management Marketing Management Privacy Advertising Agencies 87

Search Engine Journal

APRIL 18, 2022

The post Website Spring Cleaning In 3 Easy Steps appeared first on Search Engine Journal. Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps.

Marketing Websites 107

Marketing Websites SEO 107

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. What Is Data Cleaning? Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Biznology

MAY 27, 2021

Instead of coming clean, it looked the other way; instead of fixing, it covered up; instead of moving on with a fresh start, it left a ticking time bomb in the heart of the corporation that blew up in an extraordinary fashion 25 years later, leaving a devasting trail of destroyed personal, professional and corporate reputations in its wake.

Ethics 104

Ethics Guidelines Consulting Rules 104

Martech

APRIL 19, 2022

Enterprise CDP ActionIQ has announced a partnership with data collaboration and clean room provider InfoSum to enable brands and publishers to enrich their own first-party data with second-party data from other brands and publishers, aggregated and managed in a privacy-compliant way. Clean room technology, however, adds a refinement.

Activities 84

Activities Ideal Customer Profiles Privacy Enterprise Management 84

Under the Fluff: A Marketing Podcast

SEPTEMBER 8, 2020

For those who are new to the concept, learn the difference between dirty data and clean data, and find out why it's so important to maintain a healthy, clean database. Move aside, weird internet controversy - we've got a different kind of hygiene to talk about. Data hygiene! What can you do to establish a good data hygiene process?

Data Hygiene 94

Data Hygiene Contacts Planning Process 94