EMagine B2B Blog

DECEMBER 3, 2014

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. NOTE: This post presumes you have already set up an advertising account and payment method on LinkedIn, and that you or your webmaster has installed the LinkedIn Insights tracking tag. As noted, LinkedIn pre-fills basic information.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” At $150, Enterprise costs twice as much, adding workflow and approval automation. The same can be said about the Unlimited plan, with a price tag set at $300 a month per user.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Content Standard

DECEMBER 22, 2016

This feature has a bit of a caveat in terms of classifying it as an overlooked feature. Layout preferences provide the added choice of a thumbnail click-through (on the right rail) to the integrated apps, and—pro tip—these thumbnails are customizable, too. 2017 can definitely be “the year you do it.” Facebook Live.

Facebook 40

Facebook Features Marketing & Strategy Marketing Strategy 40

SendX

JANUARY 8, 2020

Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. Or if you use Buffer, a social media tool like Bulkly can make adding content to your Buffer account a breeze. Facebook Ads. Google Ads. Google Ads is another huge powerhouse which requires a separate guide.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

SendX

SEPTEMBER 10, 2018

Because if not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid Facebook to lead ads and Google PPC campaigns to your landing page are of literally no use. They are classified into two types: Hard Bounce. So how do we fix that? Will you call that a SPAM?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SendX

SEPTEMBER 9, 2018

Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. It can start with free ebook and later graduate to free trial or free course and move from there to paid courses, recommendations, personal training, and other added services. Facebook Ads. Google Ads.

Small Business Marketing 251

Small Business Marketing Paid Search Agency Planning Business 251

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” At $150, Enterprise costs twice as much, adding workflow and approval automation. The same can be said about the Unlimited plan, with a price tag set at $300 a month per user.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” At $150, Enterprise costs twice as much, adding workflow and approval automation. The same can be said about the Unlimited plan, with a price tag set at $300 a month per user.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Hubspot

OCTOBER 9, 2014

About Ad Fatigue. Creating Killer Content Remarketing Ads. Advanced Ad Formats. At its core, remarketing is the process of tagging your site visitors and targeting them with content after they leave your site, in an effort to reengage them and bring them back to your site. Audience Definition Strategy.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SendX

SEPTEMBER 9, 2018

This definitive guide of web push notifications is for you. In Gmail rather than coming to the inbox, they may be classified under promotions. Building this entire system, maintaining it, ensuring new browser updates are implemented, features like advanced segmentation, tagging, personalization and drip sequences exist etc.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Buzz Marketing for Technology

OCTOBER 4, 2008

This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. Obviously Moodle alone would return one set of options, while adding WiZIQ considerably narrows the search. Technorati Tags : workliteracy. Technorati Tags : workliteracy.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

MAY 18, 2012

Named after an archaic definition of the word 'brisk' that means 'tangy,' the drink has become Lipton Tea’s attempt to compete with various other popular canned tea drinks in today’s beverage-to-go market. Brisk has gone through quite the evolution as a brand. The Boston Celtics.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

WebMarketCentral

JUNE 30, 2009

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Customer Experience Matrix

JULY 1, 2016

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. These criteria can be considered a persona definition because they identify a set of similar individuals: in this sense, each program relates to a single persona.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. Ad Chickadee ? Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. I found myself facing a room full of blank stares.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Hubspot

JULY 29, 2018

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message. The purpose is to make ads feel less like ads, and more like part of the conversation.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convert

JUNE 2, 2022

Let’s Start with Some Definitions: What is Segmentation? Ad Targeting: Use weather data as targeting signals in your ad logic (e.g. show one ad variation if raining, show a different one if conditions are clear). Ad Content: Use weather data as content within the ads (e.g. What do they want from our brand?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Moz

OCTOBER 8, 2019

In this article, we’re going to address things like meta tags that Google understands, JSON-LD structured data, language detection, headings usage, social links & meta distribution, AMP, and more. Meta tags that Google understands. This is one of the two most important HTML tags when it comes to SEO.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

NetLine

AUGUST 2, 2023

To add to potential confusion, the exact definition of what ‌a “lead” is will vary between technology vendors and organizations. For this reason, both B2B marketers and salespeople should be clear on the definition of a lead within their own organization —as well as being clear on the definitions of other stages within the buying journey.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

DECEMBER 30, 2011

Even the Merriam-Webster Dictionary started adding a few to its collection! And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

NOVEMBER 6, 2018

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Despite their simple definition, marketing campaigns can take a lot of work. What’s the difference? Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Customer Experience Matrix

JULY 28, 2009

Although their Web site is tagged as “on demand marketing automation”, they have in-house staff to build, run and analyze client databases, plus compiled consumer and business files that can provide prospect lists or enhance customer records. Campaigns can be assigned start and end dates and tagged by type, objective, category and products.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JUNE 9, 2010

This is a definite improvement but not a complete solution. The solution boils down to this: classify different contacts as related to the different stages in the buying process and then measure their effectiveness at moving customers from one stage to the next. Clear Saleing bills itself as an “advertising analytics platform”.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

TrustRadius Marketing

MARCH 14, 2022

Not having a wheelchair ramp can be classified as denying service, as can having bushes blocking the wheelchair ramp. Updates to Section 508 in 2018 added more guideline requirements and standards to be in sync with recognized organizations like the European Commission and the W3C Web Content Accessibility Guidelines (WCAG 2.0).

Budget Programs 52

Budget Programs Paid Search Agency Guidelines Act-On 52

SendX

JANUARY 22, 2019

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. Few Abbreviations & Definitions which I will be using in the article: ESP - Email Service Provider. Using iframe tag An iframe is an HTML element that embeds content from one website into another.

CAN-SPAM 262

CAN-SPAM Domain Deliverability Phishing 262

TrustRadius Marketing

JULY 14, 2022

The number of times your ad is clicked is divided by the number of times your ad is seen (called an impression). This is definitely because they offer great analytics for free. It also easily integrates with Google Ads and other Google tools. They are the number one small business choice even for new startups.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Valasys

JULY 31, 2019

A systematic engine can also be a part of content intelligence software so that the content can easily be classified according to the topics or the tags a platform a platform assigns. Content intelligence software is often sought by marketers, content strategists, UX writers, & product managers.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

Online Marketing Institute

JUNE 30, 2009

See the full list of Spam Assassin Rules Written by Adam Blitzer April 30, 2009 at 8:00 pm Posted in Email Marketing Tagged with can-spam , Email Marketing Measuring email marketing deliverability leave a comment » Email marketing vendors often boast that their infrastructure and ISP relations teams lead to high deliverability.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

The official definition of crowdsourcing from Jeff Howe, is "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call." and tagged with. POPULAR TAGS. POPULAR TAGS. TEXT LINK ADS.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Moz

JULY 17, 2019

While Fraggles are often linked to content that has an HTML or JavaScript jump-links, sometimes, the jump-links appear to be added by Google without being present in the code at all. Whatever types of information are requested in GMB should be added or uploaded. Businesses — from Google My Business.

SERP 50

SERP API Mobile Advertising Verticals 50

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has shown that having a personality online can and does affect their awareness efforts…and it's definitely working. As Evo said in his post, personality is a key factor when it comes to social media. link] [link] Cercone Brown & Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 22, 2010

And our modern definition of “social media&# still includes that component. Definition too broad? Definition too broad? classifieds, billboards, radio, tv, etc.) classifieds, billboards, radio, tv, etc.) classifieds, billboards, radio, tv, etc.) link] [link] Bob Reed Social Media.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

ClearVoice

SEPTEMBER 9, 2019

Hootsuite definitely has a lot of functionality, but it can take the user a minute or two to realize and understand what he or she is looking at. Ad hoc posting options. Of course, social media does need some fluency, so I recommend a mix of scheduled and ad-hoc posting. Ad hoc posting. Main strength. Overall ease-of-use.

Enterprise Management 103

Enterprise Management Work Management Paid Search Agency Marketing Management 103

Convert

SEPTEMBER 28, 2022

Several tests might demonstrate a no-brainer solution, but that’s only a probability that it might work slightly better than other solutions and not a definitive answer that it’ll work on your website. Issue #2: You can’t classify tests so easily As mentioned in #1, those results aren’t showing the full, nuanced story behind the tests.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52