KoMarketing Associates

DECEMBER 12, 2018

Fifty-four percent of the best-in-class marketers said that their email-driven content marketing strategy has been successful at achieving their top priorities. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. For example, Offer A is an awareness white paper. Download our guide, The Busy Marketer’s Guide to Generating Leads Online , for best-in-class recommendations to bring your marketing to life.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Paper 40

Paper Interactive Marketing Class Advertising Agencies 40

Marketing Insider Group

JULY 14, 2021

Here’s an example from Kapost that includes a strong value proposition (learning from world-class marketers) and a clear description of what you’ll get from the content (webinar highlights). Here are two examples that show the depth differential between e-books and white papers. Image Source. E-Books or Whitepapers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Ranking Lead Scoring Leads 362

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Access a world-class creative director. Can you recall a piece of content you were working on that was either all text or all imagery?

Marketing AI 99

Marketing AI Enterprise Management Ethics Sample 99

Porch Group Media

MARCH 31, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. WHAT YOU WILL LEARN: Must-know marketing trends and statistics including best-in class tactics on how to target and convert in-market shoppers.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Porch Group Media

JANUARY 23, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. Dive into case studies and white papers discussing proven tactics on how to reach today’s shoppers with the right message across channels to convert into new sales.

Case Study 52

Case Study Case Studies Webinar Metrics Paper 52

Porch Group Media

JANUARY 30, 2020

The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download. Dive into case studies and white papers discussing proven tactics on how to provide winning customer experiences across channels.

Case Study 52

Case Study Case Studies Webinar Metrics Paper 52

Biznology

FEBRUARY 25, 2020

White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. But there are plenty of smaller best-in-class capabilities that could give you some of the important capability without having to buy, install, and maintain a large integrated suite. Get a baseline.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Valasys

JUNE 29, 2021

With the launch, the platform brings its Perpetual Engine to the public and will introduce marketers to high-quality leads through best-in-class content syndication and multiple intent insights. The insights include contact intelligence, account intelligence, and first-party engagement.

Marketing Websites 52

Marketing Websites Lead Ranking Lead Scoring Intent-based Leads 52

6sense

DECEMBER 8, 2021

The buyer spots an interesting white paper, . They’ll be very happy to accept those calls, emails, white papers, and ebooks. More importantly, all the world-class assets that your content team has spent so much time crafting don’t have to hide behind forms. Consider this traditional approach to buyer outreach: .

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. Contact her for blogs, thought leadership pieces, case studies, and white papers. Elizabeth Wallace. Elizabeth, a former ESL teacher, is a great choice for technical B2B writing.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Paid Content 141

Paid Content Enterprise Management Work Management B2B Marketing 141

Porch Group Media

FEBRUARY 13, 2020

Must-know email marketing trends and statistics including best-in class strategies on how to create winning email campaigns that convert. Dive into case studies and white papers discussing proven tactics on how to use email to create loyal brand advocates and convert prospects into new sales. WHAT YOU WILL LEARN.

Email Marketing 52

Email Marketing Case Study Case Studies Webinar Metrics 52

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Accept that invitation to speak in a class setting. Dig deeper: What are the top skills you need for digital marketing? Of course, this is to their advantage in developing a strong and devoted user base. Mentor another professional.

Work Management 99

Work Management Marketing Management Training Vendors 99

ClickZ

OCTOBER 28, 2020

Learn more by downloading their free white paper from ClickZ. This year, we’re all going virtual out of necessity, with events like conferences, classes, and seminars taking place live over Zoom and other platforms. In a word: intelligent transcription (okay, that’s two words). Content created in partnership with Trint.

Content 143

Content Video Marketing Automation Touchpoints 143

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. The Customer Data Platform describes an emerging class of products that combine marketing database management, centralizing treatment decisions, and integration with execution systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Content Standard

MARCH 28, 2019

What asset classes were right for them? According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). In other words, long-form content plays an important role at this stage.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

Mass Analytics

DECEMBER 16, 2022

Along with this article, we will support you with additional introductory video from our Master Classes. Feel free to download our latest white paper “ Marketing Mix Modeling in the Wake of a Pandemic – Insights from Industry Experts ”. Introduction. Marketing Mix Modeling. Also Read: Marketing Mix Modeling In Simple Words.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Sana Commerce

SEPTEMBER 20, 2022

Read our latest white paper to find out what other industry leaders are saying. Microsoft Azure has one of the most secure hosting environments and has an ISO 27001 certification, making it one of the best-in-class options for data security. 84% of IT leaders are NOT happy with their current solution. Sound like you?

Work Management 52

Work Management Privacy Policies Privacy Class 52

Trade Press Services

SEPTEMBER 25, 2023

According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Reread, Reread, Reread.

Thought Leadership 134

Thought Leadership Marketo Class Paper 134

The Point

OCTOBER 22, 2020

For more nurture tips, see our earlier post: “ 18 Common Features of a Best-in-Class Nurture Program ”. A successful lead nurturing program builds a relationship over time to where you’re the company that individual thinks of when the need occurs. That could be months, or even years down the road. Photo by Who’s Denilo ? on Unsplash.

Sales Qualified Leads 227

Sales Qualified Leads Lead Ranking Lead Scoring Leads 227

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books. There is undoubtedly value in learning as much as you can about something before trying it.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Classes: Several organizations offer industry classes as well that give users a certificate of completion. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

SnapApp

DECEMBER 27, 2015

Best-in-class marketers use every channel at their disposal to meet their goals. We mapped the questions we wanted to ask to each of these outcomes, then put it all into an interactive white paper. . Why an Interactive White Paper? Improving Conversion With Interactive White Papers. See it in Action.

Demand 48

Demand Landing Pages Paper Interactive Marketing 48

NuSpark Consulting

SEPTEMBER 22, 2013

You’re not educating (unless you have specific white papers or content downloads, targeting top of funnel educational queries): Negative keyword examples: information, tips, techniques, strategies, tactics, approaches, white papers, pdfs, guides, reviews. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Focus on Creating a World-Class Strategy. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Ranking Lead Scoring 134

Content Standard

NOVEMBER 30, 2021

Due to what Accenture describes as the liquidity of consumer expectations, brands aren’t judged against direct competitors in a digital context; they’re judged against standards set by any entity with best-in-class CX. Is your content seeding a clear path to conversion, or is it broken/incomplete?

Top of Funnel 131

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 131

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Read: Best-in-Class Content Marketing: Align, Acquire, Adapt. Clearly, both approaches have their merits. Advantages of Gating.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Salesforce Marketing Cloud

JANUARY 10, 2022

UML was at the forefront of empowering students, having started its program in 2017 when Gao, a pioneering faculty member, taught one marketing class. Sourcing: IDC White Paper, sponsored by Salesforce, “The Salesforce Economic Impact,” doc #US48214821, September 2021. Trailhead is at the forefront of this movement. Get started.

Work Management 95

Work Management Marketing Management Advertising Agencies Training 95

ClearVoice

AUGUST 23, 2022

American Express has geared its Business Class blog specifically to professionals and business owners. An effective content strategy will include a mix of blog posts, videos (like webinars or how-to videos), and white papers and eBooks. American Express. Take it a step further by pitching content to industry publications.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

Marketing Insider Group

JULY 5, 2015

Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. TIP: Place a short SlideShare presentation on your landing page to help you seal the deal!

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Hinge Marketing

FEBRUARY 27, 2020

Class dismissed! Technical White Papers — By using primary research to help describe how a technology, product or service addresses a particular buyer challenge, you can reinforce your credibility and expertise on the subject. . By incorporating research into your video courses, it adds credibility to your lesson.

Distribution 118

Distribution Promotion Research Webinar Metrics 118