Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 102

Work Management Marketing Management Training Vendors 102

The Point

OCTOBER 22, 2020

If the individual meets basic demographic criteria (right title, right type/size of company), you should continue to nurture him or her for as long as you have content to send, or until the email address reaches some kind of defined threshold for non-responders (e.g. no opens for 12 months.). That could be months, or even years down the road.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Porch Group Media

FEBRUARY 13, 2020

The 2020 Success Kit for Email Marketing gives you access to some of our most informative resources on email marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, case studies and more – all with one download. WHAT YOU WILL LEARN.

Email Marketing 52

Email Marketing Case Study Case Studies Webinar Metrics 52

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. Where to begin?

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hinge Marketing

FEBRUARY 27, 2020

With so few companies taking advantage, primary research can be the secret weapon in your content strategy. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Classes: Several organizations offer industry classes as well that give users a certificate of completion. Online Training Formats.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Optimizing lead generation and capture through: Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms. Contently Live: Built for and by content marketers.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Trade Press Services

SEPTEMBER 25, 2023

According to Roy Chitwood, late author of World Class Selling: The Science of Selling and president of global sales training firm Max Sacks International , there are five key impressions that impact B2B decision-making, even if the prospect is not aware of them.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Sana Commerce

SEPTEMBER 20, 2022

Read our latest white paper to find out what other industry leaders are saying. Microsoft Azure has one of the most secure hosting environments and has an ISO 27001 certification, making it one of the best-in-class options for data security. With SCC, you cannot store passwords or request them for a second time via email.

Work Management 52

Work Management Privacy Policies Privacy Class 52

ClearVoice

AUGUST 23, 2022

Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. Let’s talk about how your brand can benefit from implementing a thought leadership strategy.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

NuSpark Consulting

SEPTEMBER 28, 2014

For example, co-author blog posts or co-host webinars. Do you remember all those projects you had to do back in your college marketing classes? As an added bonus, the people you interview will most likely share your post with their audiences, as well. . There are several ways to collaborate. MAKE IT WORK.

Lead Generation 100

Lead Generation Content Marketing Generation Leads 100

The Point

JULY 21, 2016

Not having a larger strategy/plan for how you plan to use the platform. Easily the most common problem we see with marketing automation deployments is the absence of a plan or strategy for how the company plans to put that technology to use. Not investing in first-class, professional templates. irrelevant. (We

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

NetLine

OCTOBER 17, 2019

From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy? What are your top performing pieces over the past year and what are the KPIs used to measure performance of those assets?

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Strategic-IC

MARCH 8, 2021

Users on LinkedIn provide all the information you need to inform your strategies. Being able to see what your audience is engaging with, what’s important to them, and interacting with them in a natural, organic way will be the key to LinkedIn success. Introduce social selling to your ABM strategy. In this case, through LinkedIn.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Scoop.it

MAY 1, 2019

All the answers below, and also in our common webinar with GaggleAMP. And because they share the same goal, they are highly compatible strategies. Aberdeen found that “67% of Best-in-Class organizations (the top 20% of respondents in terms of key business metrics) report that they support their sales enablement efforts with content.”To

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Website copy optimized for keywords and phrases is how your technical audience will find you. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Heinz Marketing

MARCH 30, 2020

I ask Ray, what’s the advice you’re giving to your client around how to adapt their selling strategy right now? ” Someone mentioned on an event I was on, webinar I did this morning, talking about, “Just assume you’re calling people that are grieving, right?” Ray Makela: Well, absolutely.

Top of Funnel 80

Top of Funnel Webinar Metrics Training Work Management 80

SWZD

JULY 12, 2017

Download, share, and comment on our latest content, or email us with your feedback! Webinar Thoughts: Selecting B2B Marketing Channels Successfully. Where account-based marketing fits into your multi-channel strategy. Watch The Free Webinar Now. Robert Drew. emedia, Sr Marketing Manager. Download The Ebook.

Top of Funnel 48

Top of Funnel Advertising Channels B2B Multi-Channel 48

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

SalesIntel

DECEMBER 6, 2021

Marketing Content (eBook, White Paper, Webinar). Create an Amazing Experience (like a cooking class w/ a chef or wine tasting). Get a Freebee (Free Sample or Trial). Customer Field Trip. Attend a Trade Show as Your Guest. Assessment / Audit / Free Consultation / Health Check. Benchmark / Grader.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Vidyard

DECEMBER 12, 2013

This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI. Repurposed webinar content: Record your webinars and break them down into chapters so that folks can find topics they need quickly.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

AUGUST 4, 2009

Over the past few months I have seen numerous webinars and classes to help marketers do more with their marketing resources and budgets, but often I find that I have given up my lunch break to a webinar that never gets to the meat of a topic. Today Marketo released chapter one on a four part series on lead nurturing.

Lead Nurturing 48

Lead Nurturing Leads Lead Marketing Qualified Leads 48

Tomorrow People

APRIL 5, 2018

Your content at this stage needs to offer them informative, entertaining and educational materials that don’t push your product or service – the goal is to help them in their research, not hawk your goods. White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos.

Top of Funnel 176

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 176

Martech

FEBRUARY 19, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. How does this help their brand?

B2B 105

B2B Differentiation Lock-In Paid Search Agency 105

Martech

FEBRUARY 16, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. How does this help their brand?

B2B 105

B2B Differentiation Lock-In Paid Search Agency 105

Buzz Marketing for Technology

JUNE 28, 2008

The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-mail management including a strategy and processes for archiving, retention, and lifecycle management of enterprise e-mail. E-mail management strategies and technologies can certainly help but are not the sole answers to the e-mail problem.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Martech

FEBRUARY 12, 2024

This article explores three data-backed ways to refine your marketing strategy and engage buyers when there’s still ample opportunity to educate and influence. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. How does this help their brand?

Tips 94

Tips B2B Differentiation Lock-In 94

Adobe Experience Cloud Blog

OCTOBER 14, 2008

My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. Process, metrics, testing, strategy, relationships, and so on.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

KoMarketing Associates

MAY 8, 2018

If the data determines that your CTAs aren’t getting much love, it may be time to switch up your CTA strategy. White Papers: If your company does its own research or has data to share, white papers are a great way to highlight exclusive findings not found anywhere else.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159