Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

ClearVoice

FEBRUARY 21, 2019

Decades ago, a writer could have — maybe — gotten by with a few writing assignments a month that paid $2 a word, but these days, it’s unlikely Carrie would have the same luxury living. For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Giddyapp - giddyapp helps freelancers and creatives create invoices and get paid fast.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Content Marketing Institute

OCTOBER 19, 2018

We were playing pickup like we always did after classes, just around 4. Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. Average content marketers love tips, tricks, cheats, hacks, gurus, & get-there-quick schemes.

Budget Programs 85

Budget Programs Content Work Management Case Studies 85

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 76

Public Relations PR Press Conference 76

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Digital Marketing World Forum

SEPTEMBER 10, 2019

Recently a lot of attention has been paid to the world of bottled water. Nestlé Waters has 14 bottled water brands, and 56 different social media accounts. Just like every good social media manager knows the best times of day to post for their following, water companies want to know what time of day people are drinking their products.

Viral Marketing 48

Viral Marketing Advertising Agencies Cross-Selling Social Media 48

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. ’ His company started using it, and for a while, it went well. Also, major shoutouts for First Round Capital.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Get A Free Consultation.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

JUNE 11, 2019

For B2B brands, LinkedIn can be an advertising goldmine. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. Basically, anything you would do in a regular LinkedIn post, you can do in a sponsored content ad. Get A Free Consultation.

Linkedin 111

Linkedin Enterprise Management Effectiveness Work Management 111

Single Grain

AUGUST 12, 2019

According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Beginner’s Guide to Amazon PPC Ad Campaigns.

Amazon 92

Amazon Paid Content Product Work Management 92

Single Grain

JULY 6, 2023

From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan. Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan?

Promotion 52

Promotion Planning Examples SWOT 52

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere because they work. Every year, more and more native ads hit our screens. No Need to Fly?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

MAY 9, 2019

These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

ClearVoice

OCTOBER 24, 2019

Especially since content marketing is an ever-changing, evolving sector of writing, the more time you give to enrichen your database of knowledge , the more success you will find. Here are five essential skills to develop for long-term content marketing success: 1. You loved English class in school. Copywriting.

Planning 67

Planning Content Marketing Copywriting Ideal Customer Profiles 67

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. And not just on social media, either. 81% of businesses use video in their marketing strategy, a 63% increase since last year.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Adolph Ochs “Advertising is only evil when it advertises evil things.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. Twitter 101.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

ClearVoice

FEBRUARY 28, 2019

As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. At the interview phase, some will ask for an entire content plan –you shouldn’t deliver it then, but surely before beginning the actual project.

Course 85

Course CMS Development Sample Enterprise Management 85

ConvertKit

JULY 22, 2020

You might even have all the content you need already! In fact, many ebooks you'll find online are just compilations of blog content and social media posts the author has already shared, only expanded to include more detail. Or, you can scale your sales by partnering with an existing market, like YouWorkForThem or CreativeMarket.

eCommerce 108

eCommerce Product Demand Amazon 108

Single Grain

MAY 24, 2021

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. TABLE OF CONTENTS: ↓ What Is Audio SEO? Related Search Podcast Carousel . Types of Podcast Search Queries for Audio SEO. Promote Your Podcast on Social Media.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

OCTOBER 1, 2015

You might not expect to hear one from SaaS companies. (I But in the marketing world, they’re like the Grimms' fairy tales. The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. The surprise endings.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

Contently

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. I had just started editing The Content Strategist as a freelancer. Instead, he offered me a job as Contently’s editor-in-chief. But now, it’s not just me here at Contently.

Brand Identity 60

Brand Identity Branding Best Practices Content 60

Unbounce

MARCH 20, 2019

No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign. And, to paraphrase Contently’s Bradley Little , going viral is not a strategy.). Hence this post. How to build app landing pages. Ahem, like this one.)

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Single Grain

AUGUST 26, 2019

As more of our world moves online, cybersecurity risks are a legitimate concern that companies and freelancers need to consider. Whether you work remotely for a company or are self-employed, here is what you need to know to keep your data secure. Related Content: How to Establish Yourself as a Reputable Freelance Writer.

Spyware 96

Spyware Work Management Marketing Management Budget Programs 96

Content Marketing Institute

FEBRUARY 7, 2018

Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? Why we love it.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Social Media 126

Social Media Paid Content Campaigns Media 126

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Video Ads: “Unleashing the Power of Online Video Ads” by Allen Martinez.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Buffer

JANUARY 10, 2023

That’s how I paid for my snacks.” Crafting one-of-a-kind products in her high school art class The fact that Janet would spend a ton of time in art class her senior year of high school was happenstance. “So what happens when you take all the classes?” ” And that was just the beginning.

Small Business Marketing 18

Small Business Marketing Peer-to-peer Class Business 18